The Camera That Won’t Allow You To Take Cheesy Pictures
If your business needs more original photography that doesn't look generic, there might be a new camera available soon that will help you avoid taking a picture that looks like everything else online.
Or if you're a consumer and you always feel self-conscious about posting your 17th picture of a sunset over your city — yet you cannot stop the compulsion to photograph and post pictures of sunsets, even when there's no interesting variation in the shot — you might need this camera (and your Instagram followers might be willing to crowdfund it for you). (more…)
Social media marketing for small business is more important today than ever before. There isn't anything customers look for more in a business than trust, credibility, and the ultimate in transparency. Small businesses, however, may think this approach matters more for major corporations where consumers have automatic suspicion about what goes on behind the scenes. If you're a small business owner, you can't assume consumers will place immediate trust in you just because you're an independent business and they can often see and touch the owner. 
An inbound marketing strategy sometimes gets overlooked by smaller businesses that think they need to do more outbound marketing to capture their demographics. Yet, outbound marketing still uses too much of the cheerleader sales approach for promotion purposes. Nowadays, the overly adamant sales approach reminds most people of something resembling spam. Consumers prefer a more natural approach to marketing, including more personalization. 
Small Business is the backbone of this country. I shudder to think what our economy would be like without small businesses providing jobs and tax revenue in every city and town in the U.S. 
