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Ep 056: Level Up Your Employee Advocacy Game To Succeed

Ep 056: Level Up Your Employee Advocacy Game To Succeed

Ep 056: Level Up Your Employee Advocacy Game To Succeed

by Brad Friedman

Level Up Your Employee Advocacy Game To Succeed

The Digital Slice Podcast is brought to you by The Friedman Group, LLC

In this episode, Brad Friedman and Jonathan Baldock talk about the importance of employee advocacy, LinkedIn best practices, and more.

Jonathan works in an advisory role for SocialHP. With 10 years of experience at LinkedIn, serving customers like Accenture, JPMorgan Chase, Johnson & Johnson, PepsiCo, Hershey's, IBM, and more, he is highly skilled in social sharing best practices, social media recruitment, sales, and marketing strategies.

In this Episode:

  • Jonathan shares multiple tips and tricks for leveling up your LinkedIn presence
  • Jonathan talked about the importance of leveraging your employees and developing an employee advocacy program.
  • At the same time, Jonathan talked about the difficulty of getting your employees to actively and consistently engage in an employee advocacy program.
  • Jonathan talked about social selling and the salespeople who meet their quotas because of social selling.

Quotes from this Episode:
“The average person on LinkedIn has 800 connections” – Jonathan Baldock
“I would start with the people who are already behaving in the right way because there will always be a few tech-savvy employees who are already doing the right stuff” – Jonathan Baldock
“At LinkedIn, we had the perfect content sharing ratio which was called 3, 2, 1.” – Jonathan Baldock

Resources:

Jonathan Baldock:
LinkedIn: Jonathan Baldock
Website: SocialHP

Resources:

Brad Friedman

Twitter:

@BradFriedman

@FriedmanGrp

Facebook: https://www.facebook.com/thefriedmangroup

LinkedIn:

https://www.linkedin.com/in/bfriedman/

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Website: https://friedmansocialmedia.com

Books
Brad Friedman on Digital Marketing,” by Brad Friedman
The Small Business Owner's Guide To Inbound Marketing,” by Brad Friedman
100 Livestreaming & Digital Media Predictions,” by Ross Brand with a chapter by Brad Friedman

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Ep 052: Using Social Media To Grow Your Business During A Crisis

Ep 052: Using Social Media To Grow Your Business During A Crisis

Ep 052: Using Social Media To Grow Your Business During A Crisis

by Brad Friedman

Using Social Media To Grow Your Business During A Crisis

The Digital Slice Podcast is brought to you by The Friedman Group, LLC

Using Social Media To Grow Your Business During A Crisis

In today's episode of The Digital Slice Podcast, Brad shares a recording of a virtual presentation he gave at the Resilience 2020 Global Virtual Conference, titled Using Social Media To Grow Your Business During A Crisis.

2020 has been a year of crisis for business owners and marketers alike. Of course, we’ve been devastated by the COVID-19 Coronavirus for most of the year and, more recently, our attention has been directed to the Black Lives Matter movement.

In this Episode:

Brad advised that when a crisis occurs, pause everything and take stock in what you're currently doing and what is going on around you.
Brad suggests spending a significant amount of time listening.
Brad suggests that another key question companies must address is: Who should we communicate to?
Brad believes that a crisis may afford a business the time to take a dive deep into the company messaging.
Brad suggests that you focus in on the best channels to use to get your message out to your audience.
During a crisis Brad suggests that you focus on being there for your customer and your lead rather than selling your product or service.

Quotes from this Episode:
“Businesses need to be nimble. Be aware of what is going on in the world. And aware of how that might result in a shift in their digital marketing strategy.” - Brad Friedman
“In these circumstances, you have to ask yourself, Is my content going to be appreciated right now?” -Brad Friedman
“When crafting our marketing messages, it’s always a good idea to put ourselves in the shoes of our audience.” -Brad Friedman
“Silence would be deadly. And, saying the wrong thing could also be damaging.” -Brad Friedman
“To be honest, if you’re working with me, or if you’ve heard me speak before, you know I’m always preaching that your marketing message needs to be a message of helping along with selling.” -Brad Friedman
“There is no better time than a crisis to be “Shelping” in order to grow your business.” -Brad Friedman

Resources:

Brad Friedman

Twitter:

@BradFriedman

@FriedmanGrp

Facebook: https://www.facebook.com/thefriedmangroup

LinkedIn:

https://www.linkedin.com/in/bfriedman/

https://www.linkedin.com/company/the-friedman-group-llc

Youtube: https://www.youtube.com/friedmansocialmedia

Website: https://friedmansocialmedia.com

Books
“Brad Friedman on Digital Marketing,” by Brad Friedman
“The Small Business Owner's Guide To Inbound Marketing,” by Brad Friedman

Be sure to sign up for the Brad Bot at TheBradBot.com To get reminders when I go live on Facebook and to receive freebies and other content from The Friedman Group, LLC.

LinkedIn For Lawyers

LinkedIn For Lawyers

People often have a misconception that LinkedIn is only for job searching. Although it's true that LinkedIn is a social media platform for professionals, the fact is, it can be used for many things, from finding a job and finding employees to spreading the word about your business, growing your networking and obtaining new clients. As a lawyer, you can use LinkedIn to achieve more of your business goals, no matter what they might be. (more…)

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