Periscope is one of the leading live video services and it has many applications. Not everyone sees how useful this type of application is for business purposes. Live streaming makes it possible to engage with your audience in an exciting way and make them feel like they're part of the action. Let's look at some of the best ways to use Periscope for business. (more…)
You know how to track social media marketing return on investment (ROI) based on likes, engagement rates, and retweets, but what about revenue? These metrics must be tracked and many executives still need to be educated about their value. Today, we are also fortunate to have a number of different tools to help us calculate ROI from social media. Zoho Social is one of them. In our continuing effort to share various digital marketing tools with you, here's an overview of what Zoho Social can do for your social media marketing and why it's worth having a look at and comparing with other products: (more…)
In fact, content with relevant images gets 94% more views than content without relevant images and receive more social shares (Source: Hubspot). This statistic is for real, proving that having a visual content plan is vital to attracting qualified prospects to your funnel in generating leads and increasing exposure. (more…)
If you've played the “follow game” on social media, you probably have a lot of followers but few social shares. People may easily follow you back, but they won't easily retweet your tweets, re-post your content on their social feeds, or like your posts. In order to receive social shares, you need to make your content shareable. There are many ways to get more social shares on social media. Here are five easy tips you can implement immediately: (more…)
Staying up-to-date on social media trends is important, so you can develop new tactics for promoting your business and increasing sales. Even if you don't take action on a trend, you will at least be able to spot it if your competition is. Take a look at these social media marketing trends and let us know if you'll be implementing them in 2017: (more…)
