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Ep 019: How Your Chatbot Marketing Strategy Is Different

Ep 019: How Your Chatbot Marketing Strategy Is Different

by | The Digital Slice

Ep 019: How Your Chatbot Marketing Strategy Is Different

by Brad Friedman

How Your Chatbot Marketing Strategy Is Different From Your Traditional Marketing Strategy

The Digital Slice Podcast is brought to you by The Friedman Group, LLC

What is the one platform people are almost guaranteed to be on every day of their lives? Most people make Facebook their staple, but a fun fact is that they can live without it for a day. Even if they do, they will not give up messenger as they use it to communicate with significant people in their lives.

When Facebook realized this, without much further ado, they found a way for business owners to make messenger the one tool they can use to reach their audience right where they are. This is the powerful story behind Facebook messenger marketing and how you can take advantage of it using chatbots to automate messages while maintaining a personal touch as you directly converse and interact with your audience.

Unlike outbound marketing, you do not have to be persistent, pushy, and unwanted by customers because they will come to you for the valuable information you give them. In this episode, discover the stark differences between traditional marketing and chatbot marketing.

RJ Redden is the Queen of messenger bots and is a Chatbot Builder at Black Belt Bots, a company she owns. RJ has been coaching about technology for two decades, but when she found messenger bot marketing, she was sold on the technology in literally 5 minutes.

She has used email marketing, social media, live video and acknowledges how effective they can be as part of a digital marketing strategy. But it was with messenger bot marketing that her business took off. She loves how she can automate but at the same time build relationships with customers that are mutually beneficial. And so today, RJ’s mission is to help clients achieve the same success for their businesses and have qualified leads banging at their doors.

In this Episode:

  • How a messenger bot really is a tool that facilitates conversations between people, bridges connections, and builds engagement
  • How selling and marketing feels more natural when done the chatbot way
  • What is Facebook Messenger and its huge potential in helping you do business
  • How to set up your messenger bot for creating awareness and sharing valuable information
  • How Facebook Messenger is the best of both worlds - using automation while staying human in your interactions and business relationships
  • The secret to success in messenger bot marketing
  • How to use messenger bot marketing to replace strategies that aren’t working for you
  • Things a messenger bot can do including delivering a mini-course and engaging Facebook group members
  • How to get people to subscribe to your messenger bot
  • How to maintain a balance between automation and human interaction
  • How Facebook Messenger marketing allows you to always put your best foot forward
  • How to integrate messenger bots into your current marketing strategy
  • How chatbots allow for more focus and building of trust
  • How to get a free mini-course on chatbots with RJ Redden at checkoutmybot.com
  • How to build a reminder bot especially for live streamers or content creators at startyourbot.com
  • How manychat.com can be one of the most user-friendly software for creating bots for beginners

Quotes From this Episode:
“When people hear messenger bot, they think about all kinds of things that don’t really have anything to do with what a messenger bot really is.” - RJ Redden
“A messenger bot, what it really is, is that it’s a conversation between two people that is on steroids.” - RJ Redden
“When I ran into messenger bots, what it said to me was, you can now send to people messages that they consider valuable and you can send them a lot less.” - RJ Redden
“Messenger connects us to people we care about.” - RJ Redden
“I start to have relationships with people rather than some static number on a page that’s supposed to tell me the value of my business.” - RJ Redden
“The people in my bot are the people I care about talking to and they care about talking to me.” - RJ Redden
“I don’t have to be pushy to sell anything.” - RJ Redden
“You don’t have to train people to look at Messenger. We’re all already trained.” — RJ Redden
“If you’re thinking about adapting bots into your overall strategy, start here: pick one thing that isn’t working for you.” - RJ Redden
“You gotta get eyeballs to that content for it to work for you, a messenger bot will get eyeballs to your content.” - RJ Redden

Resources:

Rj Redden
Twitter: @blackbeltbots
Facebook Group: Black Belt Bots Community
LinkedIn: @rjredden
Websites: blackbeltbots.com

Brad Friedman

Twitter:

@BradFriedman

@FriedmanGrp

Facebook: https://www.facebook.com/thefriedmangroup

LinkedIn:

https://www.linkedin.com/in/bfriedman/

https://www.linkedin.com/company/the-friedman-group-llc

Youtube: https://www.youtube.com/friedmansocialmedia

Website: https://friedmansocialmedia.com

Books
“Brad Friedman on Digital Marketing,” by Brad Friedman
“The Small Business Owner's Guide To Inbound Marketing,” by Brad Friedman

Be sure to sign up for the Brad Bot at TheBradBot.com To get reminders when I go live on Facebook and to receive freebies and other content from The Friedman Group, LLC.

Ep 018: Don’t Just Sit There! Develop A Digital Marketing Strategy

Ep 018: Don’t Just Sit There! Develop A Digital Marketing Strategy

by | The Digital Slice

Ep 018: Don't Just Sit There! Develop A Digital Marketing Strategy

by Brad Friedman

Don't Just Sit There! Develop A Digital Marketing Strategy

The Digital Slice Podcast is brought to you by The Friedman Group, LLC

In this episode, Brad Friedman and Jonathan Baldock talk about the importance of employee advocacy, LinkedIn best practices, and more.

Does your type of business need to have a digital presence and be very active online? If so, how do you go about setting up your social media accounts? In this digital age, you can chose not to go digital with your marketing strategy but run the risk of your business getting left behind and ultimately, closing up shop.

On the other hand, if you are able to develop a strong digital marketing strategy and appeal to the digital world, then there will be more likelihood for your business to achieve long-term success. And so, if you have been asking yourself if you should be going live, creating a YouTube video series, posting on LinkedIn, or writing a blog post, then the answer is a big yes.

However, you do not have to do all those nor should you be on every social media platform because at the end of the day, you have to go only for those which will suit your business needs and will be congruent with your company goals.

In this podcast episode, learn how you can build a digital marketing strategy that will effectively work for your specific business because you can’t just sit there and wait for something to happen.

In this Episode:

  • How developing a digital marketing strategy is a must these days
  • How to develop content based on clients’ frequently asked questions
  • How creating awareness first is key to engagement on various social media platforms
  • How to choose which among the different social media platforms to use based on your business needs and company profile
  • How to start by looking at your current digital marketing strategy if you have one in place and who’s in charge of the implementation
  • The importance of having high quality content that will be most valuable for your target audience
  • The kind of content that you should share on your social media accounts that give your audience value
  • Why advertising is necessary in this digital age

Quotes From this Episode:
“Today, what I wanna do most of all is practice what I preach.” - Brad Friedman
“It’s easy to create content from questions that you’re asked.” - Brad Friedman
“When you post your page, a notice does not go out to all 2 billion people saying that you have started a Facebook page and everybody needs to rush and like your page.” - Brad Friedman
“I’m one of those people who believes not everybody needs to be on every social media network in order to grow their business.” - Brad Friedman
“Maybe you can get somebody to your page but if they don’t get value from your content, they’re probably not gonna like the page.” - Brad Friedman
“I would much prefer that you had a smaller group of people who like your page yet people who are engaged with your page.” - Brad Friedman
“If you aren’t measuring, you aren’t marketing.” - Brad Friedman

Resources:

Brad Friedman

Twitter:

@BradFriedman

@FriedmanGrp

Facebook: https://www.facebook.com/thefriedmangroup

LinkedIn:

https://www.linkedin.com/in/bfriedman/

https://www.linkedin.com/company/the-friedman-group-llc

Youtube: https://www.youtube.com/friedmansocialmedia

Website: https://friedmansocialmedia.com

Books
“Brad Friedman on Digital Marketing,” by Brad Friedman
“The Small Business Owner's Guide To Inbound Marketing,” by Brad Friedman

Be sure to sign up for the Brad Bot at TheBradBot.com To get reminders when I go live on Facebook and to receive freebies and other content from The Friedman Group, LLC.

Ep 017: You Need To Get Linked In

Ep 017: You Need To Get Linked In

by | The Digital Slice

Ep 017: You Need To Get Linked In

by Brad Friedman

You Need To Get Linked In!

The Digital Slice Podcast is brought to you by The Friedman Group, LLC

Do you still believe LinkedIn serves its purpose as a professional networking platform? Since Microsoft acquired LinkedIn, there has been a lot of talk about LinkedIn’s alleged demise. There are articles every week talking about how how it could simply go away.

I contend, the opposite is happening as LinkedIn is as strong as it has ever been. It remains a venue for business owners and job seekers to engage and create a more productive workforce environment for the whole world.

In this episode of The Digital Slice Podcast, I revisit LinkedIn’s beginnings and discuss how it has remained true to its mission.

In this Episode:

  • The beginnings of LinkedIn in 2002 as a professional networking platform
  • How Reid Hoffman created a team of former colleagues and launched LinkedIn from his living room in 2003
  • How LinkedIn remains a professional network despite some changes in its interface
  • How native videos on LinkedIn doesn’t make it into a social network
  • How the controversial issues surrounding LinkedIn’s looming demise started in 2016 via the Microsoft acquisition
  • How LinkedIn’s current status in the stock market and its 562 million users indicate it remains in good standing
  • LinkedIn’s mission and vision and how to take advantage of it
  • How to build a strong and highly optimized LinkedIn profile
  • Starting out with a high quality, professional-looking photo
  • How to take advantage of the ample space provided by LinkedIn for your summary, and work experience
  • How to set up your LinkedIn background image, name, and headline properly
  • How to arrange the summary section to make you easier to find
  • LinkedIn groups and how to choose which ones to join and be active in

Quotes From this Episode:
“It’s often important to know where we came from in order to know where we are going.” - Brad Friedman
“Maybe LinkedIn is doing some things to make you more familiar, more comfortable using it because it looks like a social network. But it’s really not. It’s really still a professional network.” - Brad Friedman
“Everybody knows how important video is. LinkedIn also knows how important video is. So, they made it so that we could create native video on LinkedIn.” - Brad Friedman
“I would contend that LinkedIn is still where people go to build their network for business purposes whether its finding a job or selling a product or a service.” - Brad Friedman
“I’m no financial genius but it seems to me that LinkedIn is doing just fine.” - Brad Friedman
“Really, the foundation of LinkedIn is the LinkedIn profile.” - Brad Friedman
“You only have one chance to make a first impression.” - Brad Friedman
“We’re on LinkedIn because we’re professionals, we’re business owners, and we want to build our business.” - Brad Friedman
“Images are very important because they grab our attention. Not having an image also grabs our attention and makes a statement.” - Brad Friedman
“Take advantage of the summary section to tell people a little something about you: things you like, why you do what you do, what you enjoy about what it is that you do, and the kinds of people you serve.” - Brad Friedman

Resources:

Brad Friedman

Twitter:

@BradFriedman

@FriedmanGrp

Facebook: https://www.facebook.com/thefriedmangroup

LinkedIn:

https://www.linkedin.com/in/bfriedman/

https://www.linkedin.com/company/the-friedman-group-llc

Youtube: https://www.youtube.com/friedmansocialmedia

Website: https://friedmansocialmedia.com

Books
“Brad Friedman on Digital Marketing,” by Brad Friedman
“The Small Business Owner's Guide To Inbound Marketing,” by Brad Friedman

Be sure to sign up for the Brad Bot at TheBradBot.com To get reminders when I go live on Facebook and to receive freebies and other content from The Friedman Group, LLC.

Ep 016: Use Livestreaming To Increase Your Authority, Credibility And Top-Of-Mind Awareness

Ep 016: Use Livestreaming To Increase Your Authority, Credibility And Top-Of-Mind Awareness

by | The Digital Slice

Ep 016: Use Livestreaming To Increase Your Authority, Credibility And Top-Of-Mind Awareness

by Brad Friedman

Use Livestreaming To Increase Your Authority, Credibility And Top-Of-Mind Awareness

The Digital Slice Podcast is brought to you by The Friedman Group, LLC

Is going out of your way to connect with people via a livestreaming broadcast worth it? Remember, the camera will be on you the whole time and you have to talk to your audience like you are very confident and comfortable about it.

Livestreaming can be very beneficial for your business when done right. Definitely, starting out can be challenging, even a bit intimidating. You could feel frightened about committing mistakes, not knowing what to say, or how to do your introduction.

The good news is there is a way to resolve these issues, get past the barriers, and share yourself and your business with the world. Discover the exciting world of livestreaming in this Episode 016 of The Digital Slice Podcast and find out how you can leverage livestreaming to grow your business.

Jennifer Quinn, better known as JennyQ, is a livestreaming expert who is recognized internationally and has rocked Facebook Live for years. She became a pioneer in livestreaming, tackled the barriers of entry, and went on to teach professionals to succeed in the same way. She has shared with them how the livestreaming experience enhances credibility, authority, and top-of-mind awareness.

To date, Jenny has done more than 450 live interviews using various angles including on-air talent and professional big brand production. She is also a speaker, show host, live video mastery coach, and author of the book, “Leverage Livestreaming to Build Your Brand”, which debuted as Amazon’s #1 Best Seller in Podcasts and Webcasts.

In this Episode:

  • How JennyQ got into livestreaming in 2015 starting with Periscope
  • How JennyQ was introduced to Twitter in 2008 and was awed at how it connected people
  • How livestreaming builds credibility using the right messaging and livestream structure
  • The common challenge of doing the intro and outro and how to deal with it
  • How to start out by giving or sharing street-level information on your videos
  • Recommended technology and tools to use for live streaming
  • JennyQ’s L.A.V.S which stands for lighting, audio, video, and stability as live streaming basic essentials
  • The importance of your business and personal profile as it reflects your brand and credibility
  • How live streaming generates top-of-mind awareness
  • How to build trust with your audience by committing to and being consistent with a live video schedule that’s doable for you
  • How JennyQ’s book, Leverage Livestreaming to Build Your Brand, is helping a lot of people
  • How to pick the best platform for your live stream based on audience and engagement
  • The pros and cons to live videos versus pre-recorded or edited videos

Quotes From this Episode:
“Once they get into what they know, then they’re home free. They could talk about it all day long.” - Jennifer Quinn
“Don’t tell everything you know. Just let’s chunk it down and get three bullets about one specific topic.” - Jennifer Quinn
“We really have to work the most on the intro and the outro because that’s where people stumble the most.” - Jennifer Quinn
“The user, the viewer really just wants to know the basic information and how to implement it.” - Jennifer Quinn
“The learning curve, generally speaking, is not really comfortable ‘cause you’re stepping out of your comfort zone.” - Jennifer Quinn
“Anyone can go live at any time without anything other than their phone.” - Jennifer Quinn
“Now, the consumer is more savvy and less patient so you only have 5 to 7 seconds to demonstrate your authority and credibility.” - Jennifer Quinn
“You got to do video in one form or another.” - Jennifer Quinn
“Don’t try to livestream from everywhere when you’re starting out.” - Jennifer Quinn

Resources:

Jennifer Quinn
Twitter: @JennyQ
Facebook: @JennyQ411
LinkedIn: @JennyQ411
Instagram: @JennyQ411
Facebook Group: Go Live Community
Website:
jennyqlive.com
Book: Leverage Livestreaming to Build Your Brand

Brad Friedman

Twitter:

@BradFriedman

@FriedmanGrp

Facebook: https://www.facebook.com/thefriedmangroup

LinkedIn:

https://www.linkedin.com/in/bfriedman/

https://www.linkedin.com/company/the-friedman-group-llc

Youtube: https://www.youtube.com/friedmansocialmedia

Website: https://friedmansocialmedia.com

Books
“Brad Friedman on Digital Marketing,” by Brad Friedman
“The Small Business Owner's Guide To Inbound Marketing,” by Brad Friedman

Be sure to sign up for the Brad Bot at TheBradBot.com To get reminders when I go live on Facebook and to receive freebies and other content from The Friedman Group, LLC.

Ep 015: IGTV – The Ins And Outs

Ep 015: IGTV – The Ins And Outs

by | The Digital Slice

Ep 015: IGTV – The Ins And Outs

by Brad Friedman

IGTV - The Ins And Outs

The Digital Slice Podcast is brought to you by The Friedman Group, LLC

Instagram recently launched IGTV allowing users to upload short and long-form videos. Certainly, this is another tool business’ can use in different ways to grow an audience and make a real impact.

With more than a billion active Instagram users each month, IGTV is something you should not miss if you want to attract new customers and keep them engaged. The thing about IGTV is that it’s mobile-centric and the videos are vertical. IGTV videos stay permanently on your channel and can re-purposed to your other social media accounts for maximum impact.

Professor Nez is not your ordinary professor. For 28 years, he has mastered his craft - teaching and educating at the highest levels. He has practiced what he’s taught.

His passion is in inspiring and serving others as a professor, an executive career coach, digital brand coach, and life coach. He coaches and consults individuals as well as teams in companies and organizations to help them discover their identity and share their story.

Professor Nez is a professional speaker and a passionate storyteller. He is the author of 7 books about emotional intelligence, communication, and critical thinking.

A huge believer in live video streaming platforms, he is an early adopter of YouTube Live, Twitter Live, Facebook Live, Instagram Live, LinkedIn Video and now, IGTV.

In this Episode:

  • How to use IGTV for branding and content creation for businesses
  • How to leverage different video formats to increase your digital presence through Instagram’s 1 billion monthly active users
  • How your success on a platform is dependent on your strategy and implementation as a creator
  • How IGTV supports portrait mode vertical video
  • How you can keep your uploaded videos on your IGTV channel permanently
  • How to repurpose IGTV content on Facebook, Twitter, LinkedIn or on your website
  • How different platforms serve different audiences and should be used depending on your business needs
  • How to start with a video about your company for your first IGTV upload
  • The ideal time span for your videos
  • How behind the scenes and stories have more impact
  • How to show your vulnerability as a surefire way to engage your audience and in humanizing your brand
  • How to make a compelling IGTV video series
  • Professor Nez is re-launching Beyond the Box Academy, an online university for branding, communication, and social media marketing

Quotes From this Episode:
“IGTV, I like to call it. It’s the atomic bomb that dropped on the world of social media.” - Professor Nez
“Video is the predominant form of communication in the 21st century.” - Professor Nez
“You have to respect the platforms. These platforms that you’re creating on, the platforms that you’re communicating your message, your brand, your vision; if you don’t acclimate to the platform, you’re losing.” - Professor Nez
“Instagram’s notorious for this. I mean, they’re constantly innovating, restructuring their designs and their features.” - Professor Nez
“If you’re a business, if you are small or big, if you’re a creator and you don’t understand the power of LinkedIn, I truly feel like you’re missing out.” - Professor Nez
“I can’t think of a platform that’s doing more innovative, more beautiful things for creators, businesses big and small alike than Instagram right now.” - Professor Nez
“I think you need to start creating more vertical video content and just get used to it.” - Professor Nez
“If you don’t have anything to say, I don’t know what you’re doing in business. You gotta have something to say.” - Professor Nez
“Our vulnerability is literally our bridge to our audience.” - Professor Nez
“Tell a vivid, compelling, riveting story.” - Professor Nez
“You are only limited by your own creativity.” - Professor Nez

Resources:

Professor Nez
Twitter: @professornez
Facebook: @ProfessorNez
LinkedIn: @ProfessorNez
Websites:
professornez.com
Professor Nez Consulting
Books: Amazon Author Page

Brad Friedman

Twitter:

@BradFriedman

@FriedmanGrp

Facebook: https://www.facebook.com/thefriedmangroup

LinkedIn:

https://www.linkedin.com/in/bfriedman/

https://www.linkedin.com/company/the-friedman-group-llc

Youtube: https://www.youtube.com/friedmansocialmedia

Website: https://friedmansocialmedia.com

Books
“Brad Friedman on Digital Marketing,” by Brad Friedman
“The Small Business Owner's Guide To Inbound Marketing,” by Brad Friedman

Be sure to sign up for the Brad Bot at TheBradBot.com To get reminders when I go live on Facebook and to receive freebies and other content from The Friedman Group, LLC.

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