by Brad Friedman | Social Media
This Guest Post is written by Brenna Clarine, a freelance blogger at Valoso, an online freelance video editing and videography platform.
If you're wondering how to market your business online, the first and most important step you can take is conquering the social media marketing arena. Video content marketing is one of the best ideas to prove your worth as a forward-thinking brand. Every major social network has made it easier to upload and share videos across the web, making them a great marketing platform. Whether you're taking advantage of Facebook Live, YouTube Live Streaming or simply uploading videos to your website, blog, YouTube Channel or Vimeo, video is where its at. (more…)
by Brad Friedman | Social Media
Are you using Instagram Stories in your social media marketing?
By now you’ve probably noticed the not-so-new feature at the top of your Instagram feed with the latest app update that’s generating quite a buzz on this social platform called Instagram Stories. Undeniably similar to Snapchat Stories, this bold move is pushing users to share even more visual content to its already 95 million daily image uploads. With this added feature comes incredible opportunities for marketers to leverage this social network to promote their content, boost follower engagement, and create transparent experiences that further humanizes their brand. (more…)
by Brad Friedman | Inbound Marketing, Social Media
Social Media Marketing Strategy Tips
Social Media is all about real people interacting with other real people and brands. You need to remember this when you are crafting your social media strategy. Bring the social concept back into your strategy, and you will find a more engaged audience and greater results. (more…)
by Brad Friedman | General Business Advice, Social Media
How To Manage Your Social Media Policy
It takes multiple people to design and implement a great social media marketing strategy. But different people can have vastly different ideas about how to approach social media marketing, including what kind of tone to cultivate on a social media page, how often content should be posted, and even what type of content is appropriate to post. This is why it’s essential to design a social media policy for any social media marketing strategy. Failing to do so can lead to unfocused, ineffective, and potentially even inappropriate content on your social media pages. (more…)
by Brad Friedman | General Business Advice, Inbound Marketing, Social Media
Practical Brand Building Tips For Professional Services
When you’re in the business of providing professional services, you have to approach online marketing in a slightly different way. You don’t usually have the option of setting up an ecommerce enabled website because services, unlike products, can’t be sold online. You have to be there in order to provide them. (more…)
