by Brad Friedman | Social Media
This week’s Guest Post is written by Cassie Phillips. Cassie likes being on the inside, learning about what is happening next in the technology and online security world.
The Friedman Group knows social media, and it is an honor to be able to share information with their readers about some of the dangers of social media and how to mitigate those dangers. Their website is composed of true professionals giving the best information on the subject, regardless of the scale of your endeavors. For example, this article about the B2B side of the social media marketing equation is a fresh look for businesses. (more…)
by Brad Friedman | Inbound Marketing
As anyone executing an inbound marketing strategy knows, sticking to a regular content posting schedule is key to generating traffic to your company’s website. However, there will always be those days where you find yourself staring at a blank word document trying to figure out what kind of content to produce. Not only that, as industry trends change you’re expected to produce more content for more inbound marketing channels. (more…)
by Brad Friedman | Social Media
When to post on Twitter once you have marketing content ready has no real definitive science since it all depends on what you're selling and who you're selling to. One thing we can say about Twitter, though, is it's a major metropolis from what it was just five years ago. You can reach more people there instantly (including notable people) than arguably Facebook or any other social media platform. (more…)
by Brad Friedman | Social Media
Streaming live video apps are all the rage this summer, particularly because of their ease of use on social media for live personal events. While you've likely seen live Periscope or Meerkat video feeds on Twitter, they aren't the only video streaming apps available on the market today. They're also not completely a play toy, even if it seems that way with most live streams you've seen. (more…)
by Brad Friedman | Inbound Marketing
Professional athletes teach us it's the small adjustments (move your foot a little this way, relax your left hand more, hold the ball on the seam) that produce big changes. The same can be said for content marketing. In a world in which content marketing metrics are so important, most content creators are overwhelmed. Any kind of work hack that improves their productivity is welcome. (more…)
