by Brad Friedman | Social Media
Social media marketing for small B2B businesses continues to increase, despite it still being a mystery to some B2B companies. With buyers wanting more personal communication, they probably feel like every B2B company is alike, especially when those companies continue to run their marketing as they have in the past. If you run your B2B business this way where every buyer gets treated like another number, then you need to revise things before your buyers head to your competitors. (more…)
by Brad Friedman | Social Media
Social media marketing offers considerable challenges for the B2B community because of the perception that B2B businesses are generally uninteresting. No doubt you've thought this over and perhaps held off on social media marketing because you assume you need extreme humor or other exciting content to get noticed. For B2B buyers, they don't necessarily expect to see something flashy on social media. What they really want is information and proof of your expertise. (more…)
by Brad Friedman | Inbound Marketing, Social Media
Perhaps this is your first Labor Day as an active business and you're wondering whether to use typical Labor Day marketing tactics to promote a sales event. While it's an American tradition to hold business sales just before and on Labor Day, no doubt your competitors are doing the same thing. Have you paid attention to their approach for Labor Day marketing in past years, or even this year?
If many of them stick to standard marketing tactics and just promote themselves to bring people in for events, they're gradually becoming a bit archaic. With personalization a stronger factor in marketing between companies and consumers today, the same tactics must be used when promoting a holiday sale or event.
In the case of Labor Day, what kind of inbound and social media marketing techniques could you use to make the holiday more personal for customers? Other companies are possibly more narrow-minded when it comes to Labor Day, as in thinking it's merely a holiday for family barbecues. (more…)
by Brad Friedman | Inbound Marketing, Social Media
If you're looking for the best way to improve your marketing ROI, develop and implement a social media marketing strategy to your setup. It's easy to find value in digital marketing when you take a look at your own life. Think back to the last time you planned to buy something of significance. Did you do research on the item you were buying? (more…)
by Brad Friedman | Social Media
If you've been a practicing attorney for a number of years, you're perhaps in a position now where your competitors make you look like every other lawyer out there. You're likely doing very little marketing and continuing to rely on the goodwill of your clients and the old fashioned definition of word-of-mouth-marketing. This situations should be forcing you to look into new marketing techniques to make you stand out in refreshing ways that attract the right clients while proving your expertise. Attorneys using inbound marketing and social media marketing are growing their book of business (more…)
Social media marketing for small B2B businesses continues to increase, despite it still being a mystery to some B2B companies. With buyers wanting more personal communication, they probably feel like every B2B company is alike, especially when those companies continue to run their marketing as they have in the past. If you run your B2B business this way where every buyer gets treated like another number, then you need to revise things before your buyers head to your competitors. (more…)
If you're looking for the best way to improve your marketing ROI, develop and implement a social media marketing strategy to your setup. It's easy to find value in digital marketing when you take a look at your own life. Think back to the last time you planned to buy something of significance. Did you do research on the item you were buying? 
If you've been a practicing attorney for a number of years, you're perhaps in a position now where your competitors make you look like every other 
