by Katie Komnenich | Social Media
This past May, Google announced the new layout of Gmail. Considering the fact that Google has 425 million active users, I’d be willing to bet that this change has effected some of you! In this new layout, email messages are automatically filtered into five different categories. (more…)
by Brad Friedman | General Business Advice, Social Media

Photo by Brad Friedman
I recently received a copy of Brian E. Boyd Sr.'s Social Media for the Executive: Maximize Your Brand and Monetize Your Business, with a note telling me to enjoy reading the book and suggesting that if I were so inclined, maybe I would write something about it. Seemed like a pretty risky approach to get some publicity, so I thought I'd take him up on his offer and write this review. I don't know Brian or anything more about him than what I read in the book and the letter that came with the book when it was sent to me. From all appearances, we're competitors and I read the book with the critical eye of a competitor. (more…)
by Katie Komnenich | Social Media
Pinterest is worth $2 billion and has an estimated 25 million users, most of which are Female. Marketers are discovering Pinterest is a social media outlet that can be used for many Businesses, especially more visual ones. I have a hard time thinking of ways that an accountant, insurance agent, or attorney could use Pinterest, but for more visual businesses, such as photography, advertising, restaurants and design firms, this social media site could be quite useful. (more…)
by Katie Komnenich | Social Media

Today, LinkedIn is the most popular social media site out there. According to a Study by the University of Massachusetts at Dartmouth, Center For Marketing Research, it’s become more popular than Facebook. (more…)
by Katie Komnenich | Social Media

I’ve recently started to understand how hashtags work on different social media sites. It seems the more I learn, the more I realize how useful these hashtags can be. More and more non profit and charity organizations are able to start hashtags that trend online allowing them to effectively spread the word quickly about a cause they are promoting. (more…)