As the marketing world progresses and the minds of creative and young people continue to change the way we market and sell products, there is a constant struggle to keep up with competitors and come out with the next great idea. Pepsi is having absolutely no trouble keeping up. Their marketing team, TWBA in Belgium, has created the next great idea: The Pepsi Like Machine. (more…)
This is a Guest Post by Mike Zammuto, the COO of Reputation Changer. The company provides services for Online Reputation Management (ORM), which in turn gives individuals and businesses full control over their online search results.
This is a Guest Post written by Lisa Mason, a content marketing specialist with her own company, Social Media Satisfied.
Many thanks to Laura-Lee Walker for this Guest Post
Influencers reside in every knick and cranny on the web. They share stories about brands. The more influential they are, the more impact their stories have on the success of a business. Active web users create about 500 million impressions or data points on products and services per year, yet 80 percent of these user impressions were made by a mere 6 percent of users on social media.
Google+ ripple Brenda Batttin
This is a Guest Post written by Allison Rice, Marketing Director for Amsterdam Printing and Google+ Power User. Allison regularly contributes to the Promo & Marketing Wall blog, where she provides actionable business tips.
Why does your company use social media? It's so you can be found more easily by the casual searcher looking for your type of services, right? Sure, there are the added benefits of keeping your customer base up to date on specials, bringing them in with web-only coupons and reaching their friends through shared links and posts. (more…)
