Social Media Marketing Archives

It’s All About Relationships

by Brad Friedman | General Business Advice, Social Media | 2 comments

I've been reflecting on the history of marketing and my continuing struggle with the phrase Return On Investment (ROI) as it pertains to marketing. The world of marketing has changed. Over the past several years social media has changed the way every business is thinking about marketing. Social media hasn't just affected marketing. (more…)

Constant Contact Names All Stars!

by Brad Friedman | Social Media

Constant Contact just announced The Friedman Group, LLC was named one of their 2011 All Stars for achieving exemplary marketing results. (more…)

Are You Using LinkedIn Marketing Tools?

by Brad Friedman | General Business Advice, Social Media

Photo: technmarketing.com

Like nearly every other social network, LinkedIn offers users the ability to market their products or services. It provides a variety of tools and some of them are free. It may be worth it though to budget for one or more of LinkedIn's marketing solutions. The LinkedIn marketing team is also available to help you take advantage of your ability to really target your audience with your marketing message. Try one or all of these available tools. (more…)

Why Your Business Should Be On Pinterest

by Brad Friedman | General Business Advice, Social Media

Are you wondering how your business can use Pinterest, the latest social media craze? Pinterest reached 7.2 million visitors in the U.S. in December 2011, according to Compete. Pinterest is easy to use and lets you visually share your message with prospects. Need some convincing? Check this out. (more…)

LinkedIn Rolls Out “Follow Company” Button

by Brad Friedman | General Business Advice, Social Media

Yesterday, LinkedIn announced the launch of its Follow Company button. Companies may add this button to their websites, making it easier for customers, clients job seekers and prospects to begin following companies of interest, on LinkedIn. (more…)