Social Media Marketing Archives

Whole Foods Market’s Subtle Social Media Marketing Plan

by Brad Friedman | Social Media | 1 comment

Image from ocps.net

According to Bill Tolany of Whole Foods Market, responses to customer comments make up 85% of all the Tweets the company sends out. 10% of the Tweets are content-based and 5% are promotional. Mr. Tolany, in remarks made at the Corporate Social Media Summit in New York in June, indicated customer interaction is the core of the company's social media efforts and a key to improving Whole Foods' bottom line. (more…)

The Future of Social Media Marketing for Professionals Part 1

by Brad Friedman | Social Media

Image from http://socialmediahandson.com/

I went on a hike with my son earlier this week. He'll be a junior in college next year. We were talking about his use of technology and how email used to be his primary communication tool. (more…)

LinkedIn Is Changing Its Privacy Policies

by Brad Friedman | Social Media

LinkedIn is updating and clarifying its User Agreement and Privacy Policy. There are a number of upcoming changes and we'll discuss a few of them here and we'll keep you posted as all the upcoming changes are put in place. (more…)

Why Upgrade Your LinkedIn Account?

by Brad Friedman | Social Media

If you have a LinkedIn account, I'm guessing you've wondered about upgrading to a paid account. There are several options to choose from, including Business, Business Plus, Executive, Talent Basic, Talent Finder, Talent Pro, and the job-seeking plans including Job Seeker and Jobs Seeker Plus. Here are some of the added benefits you receive when you upgrade to a paid account. (more…)

The Egyptization of Your Business

by Brad Friedman | Social Media

Newsweek magazine calls Wael Ghonim “The Facebook Freedom Fighter.” Ghonim and others used social media to spur Egyptians to action and begin the Arab Revolution of 2011 bringing unrest to the entire region. Yet, people continue to believe “Social Media is a fad I don’t have the time for.” The actions of Ghonim and others, along with the outcome of their actions should be looked at as an example to be followed by all types of businesses in the United States and abroad. (more…)