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Ep 030: Ask Me Anything (Digital Marketing Related)

Ep 030: Ask Me Anything (Digital Marketing Related)

by | The Digital Slice

Ep 030: Ask Me Anything (Digital Marketing Related)

by Brad Friedman

Ask Me Anything (Digital Marketing Related)

The Digital Slice Podcast is brought to you by The Friedman Group, LLC

Generally, your marketing campaign goals include trying reach as many individuals as possible and lure them into your sales funnel. Most of the time, this kind of strategy also requires getting out there to talk to people, giving out brochures, cold-calling, sending email and hosting big events.

While there is nothing wrong with this kind of marketing for bigger brands, it is not the only option a business owner like can utilize. In particular, inbound marketing is the type of marketing that results in clients reaching out to you instead of you to them. The key is to be able to provide value to them first, enough to have them trust you and contact you to engage, interact, do business with, and build a lasting relationship.

Today’s Digital Slice Podcast is an “Ask Me Anything” episode that focuses on questions about Inbound Marketing and email marketing as queried by connections, prospects, and other individuals seeking advice about digital marketing. Here is a quick but value-laden episode to learn from.

In this Episode:

  • Inbound marketing to the core as defined by HubSpot
  • How inbound marketing helps bring in warm leads to your funnel
  • How to use inbound marketing to grow any kind of business
  • How to create content that matches what your buyer personas consider

    • valuable

  • How consistency in your content promotes top of mind awareness
  • How email is still a very useful and beneficial marketing tool
  • How to convince company leaders to use inbound marketing strategies
  • How education and real-life case studies can help convince decision-makers go for inbound marketing

Quotes From this Episode:
“Inbound marketing does not interrupt people while they are online like ads do. It’s the value of your content that attracts people.” - Brad Friedman
“Create buyer personas for real people that you wanna connect with.” - Brad Friedman
“Having developed these personas makes it easier for you to create a content calendar and focus your content on a special persona every time you put something out there.” - Brad Friedman
“Keeping top of mind awareness is critical to your success.” - Brad Friedman
“Email is still the number one way to communicate in a B2B business to business setting.” - Brad Friedman
“There’s always some education needed before jumping into any kind of marketing.” - Brad Friedman

Resources:

Brad Friedman

Twitter:

@BradFriedman

@FriedmanGrp

Facebook: https://www.facebook.com/thefriedmangroup

LinkedIn:

https://www.linkedin.com/in/bfriedman/

https://www.linkedin.com/company/the-friedman-group-llc

Youtube: https://www.youtube.com/friedmansocialmedia

Website: https://friedmansocialmedia.com

Books
“Brad Friedman on Digital Marketing,” by Brad Friedman
“The Small Business Owner's Guide To Inbound Marketing,” by Brad Friedman

Be sure to sign up for the Brad Bot at TheBradBot.com To get reminders when I go live on Facebook and to receive freebies and other content from The Friedman Group, LLC.

Ep 029: Use Instagram To Grow Your Business

Ep 029: Use Instagram To Grow Your Business

by | The Digital Slice

Ep 029: Use Instagram To Grow Your Business

by Brad Friedman

Use Instagram To Grow Your Business

The Digital Slice Podcast is brought to you by The Friedman Group, LLC

Instagram is the second largest social media platform in the world. Most business owners should consider taking advantage of Instagram (but play close attention to our use of the word “most”). Not all businesses SHOULD have a presence on Instagram just because any business CAN.

There are factors you need to consider as a business owner to determine whether Instagram will work for you or not. For instance, you have to check whether your audience is on Instagram and using the platform to engage with businesses like yours.

Next, there’s also the challenge of creating visual content. It’s important to understand Instagram is a visual platform. Consequently, you really need to determine what will work for you and what will work for your audience and if all goes well, you can develop an Instagram social media strategy to help grow your business!

Learn more in this episode of The Digital Slice Podcast.

Jenn Herman is an Instagram guru – a world recognized Instagram marketing expert and forefront blogger on the topic. Jenn’s blog was named one of the 10 best social blogs by Social Media Examiner, 3 years in a row. Jenn is also a sought-after speaker and consultant who shares tips and provides training for various businesses on social media strategy.

She has been featured in Inc., Social Media Examiner, Fox News, CBS Radio, Yahoo! Finance and many other publications and podcasts. Her book, Instagram For Business For Dummies, is a relevant resource on everything Instagram. Recently, she became part of the 360 Marketing Squad which is composed of a team of 4 experts on different social media platforms. The 360 Marketing Squad share valuable information and answers your social media related questions for an incredibly low monthly fee.

In this Episode:

  • Jenn’s book, Instagram for Business for Dummies, and its relevance today
  • The 360 Marketing Squad and how it’s a complete social media marketing package for your business
  • How Jenn went from having a Master’s degree in Forensic Science to running Jenn’s Trends
  • How Jenn’s “scientific” orientation has led to a strategic approach to business for clients
  • Why use Instagram for your business at all
  • How to decipher whether Instagram will be advantageous for your business or not
  • How to overcome the challenge of creating visual content on Instagram
  • How engagement and community-building on Instagram is one of the strongest compared to other platforms
  • How to come up with your Instagram marketing strategy
  • How establishing your WHY for using Instagram helps in formulating your strategy
  • How to put together a good Instagram story and how to integrate your strategy in there
  • The various uses for Instagram Live for engagement, trust-building, and content repurposing
  • Pros and cons of IGTV and its future potential
  • The newest Instagram features, like name tags, quick reply, and direct messages
  • The advantages of the Instagram business profile
  • Newest features for Instagram stories

Quotes From this Episode:
“I love what I’m doing. I love being able to teach. I love being able to work with business owners. I love being able to speak on stages and meet all these amazing people around the world, so I have no complaints.” - Jenn Herman
“You look at things differently because we have this scientific mindsets which I think is why I’m so big on strategy and I love working with clients to develop a strategy.” - Jenn Herman
“Every single business can use Instagram. That doesn’t mean every business should use Instagram.” - Jenn Herman
“You audience is on Instagram so you absolutely can use it from that perspective.” - Jenn Herman
“On Instagram, the average engagement is about 3% so that may sound low but that’s exponentially higher than what you’re gonna get on any other platform.” - Jenn Herman
“You may not get as much traffic from Instagram as you get from the other platforms but the quality of traffic is, in my opinion, significantly better than what you get on any other platform.” - Jenn Herman
“I’d rather only share high quality content when it’s relevant that I know my audience will see, and interact, and appreciate with, rather than just posting for the sake of posting.” - Jenn Herman
“Most people get the best brand development from Instagram Stories because you’re not trying too hard.” - Jenn Herman
“Instagram Live is my bread and butter.” - Jenn Herman
“Most of the time people see your ad, it is the first time they’re seeing your business. That means this is your first impression and you don’t get to make another first impression. So if your ads sucks, you’re ruining your reputation on Instagram” - Jenn Herman

Resources:

Jenn Herman
Instagram: @jenns_trends
Twitter: @jenns_trends
Facebook: @jenn.herman1
LinkedIn: @jennherman
Website: jennstrends.com
360 Marketing Squad: 360marketingsquad.com

Book: Instagram for Business for Dummies:

Brad Friedman

Twitter:

@BradFriedman

@FriedmanGrp

Facebook: https://www.facebook.com/thefriedmangroup

LinkedIn:

https://www.linkedin.com/in/bfriedman/

https://www.linkedin.com/company/the-friedman-group-llc

Youtube: https://www.youtube.com/friedmansocialmedia

Website: https://friedmansocialmedia.com

Books
“Brad Friedman on Digital Marketing,” by Brad Friedman
“The Small Business Owner's Guide To Inbound Marketing,” by Brad Friedman

Be sure to sign up for the Brad Bot at TheBradBot.com To get reminders when I go live on Facebook and to receive freebies and other content from The Friedman Group, LLC.

Ep 028: Generate Revenue With Your Holiday Marketing Plan

Ep 028: Generate Revenue With Your Holiday Marketing Plan

by | The Digital Slice

Ep 028: Generate Revenue With Your Holiday Marketing Plan

by Brad Friedman

Generate Revenue With Your Holiday Marketing Plan

The Digital Slice Podcast is brought to you by The Friedman Group, LLC

The holidays are coming up, but what marketing plan? Business owners are humans too and naturally, they cannot be expected to think business when it’s the holidays, right? Well maybe, but if you want to think outside the box and be a highly innovative entrepreneur, then take advantage of the huge opportunity the holidays represent. Specifically, you can actually ramp up your sales and generate revenue during the holiday season.

Statistics show how people’s buying behavior tends to get more optimistic during the holidays as well as during the first quarter of the next year. People are in such a good mood that spending becomes one of the most logical things they can do. So, if you do not have a marketing plan yet for the holidays, today is a good day to start with various tips and tricks you can learn from this episode of The Digital Slice Podcast. If you do have a holiday marketing plan already, it’s not too late.

In this Episode:

  • The religious and non-religious holidays to watch out and plan for in terms of marketing
  • How most people are busy with online and offline activities during the holidays
  • How you should be getting ahead of the rest in your promotions and marketing
  • Important statistics that show how sales tend to blow up during the holidays and early next year
  • Taking advantage of people’s shopping, buying, and planning mood for next year
  • How email is still effective as a marketing strategy especially for the holidays
  • Three tactics to help you succeed with your holiday marketing plan
  • Setting SMART goals that will guide your overall marketing strategy
  • How to create an offer to encourage engagement from potential customers
  • How to segment your market via email to make relevant offers to the right buyer personas
  • How to create offers that are specific to an audience
  • How to create your marketing plan for the holidays
  • The essence of a great marketing plan with measurable results and evaluation
  • Five practices to successfully implement your marketing campaign
  • The importance of building trust through videos, reviews, and testimonials
  • How to create a content calendar
  • Welcoming the Bradbot! Sign up at https://thebradbot.com

Quotes From this Episode:
“It’s really important that you get your act together as quickly as you can and get ahead of the curve.” - Brad Friedman
“Now through the end of the year is a huge opportunity for retailers of all kind. It’s a huge opportunity for service providers too.” - Brad Friedman
“Email is not dead. Email’s actually one of the best ways to reach people during the holidays.” - Brad Friedman
“If you’re doing email marketing during the holiday season, you are going to get a bigger piece of the holiday pie.” - Brad Friedman
“Give something away to get somebody’s interest in your products or service.” - Brad Friedman
“Nobody enjoys getting an email that doesn’t apply to them.
“No promotion is one size fits all. Promotions are created for specific buyer personas.” - Brad Friedman
“To run your campaign, you push content out.” - Brad Friedman
“Help them to click because that’s your measurable content.” - Brad Friedman
“Make your offer or your promotion engaging.” - Brad Friedman
“I’m more likely to trust a review from a peer or a colleague of mine than I am to trust what you’re telling me.” - Brad Friedman
“Make sure that your marketing efforts are mobile-responsive.” - Brad Friedman

Resources:

Brad Friedman

Twitter:

@BradFriedman

@FriedmanGrp

Facebook: https://www.facebook.com/thefriedmangroup

LinkedIn:

https://www.linkedin.com/in/bfriedman/

https://www.linkedin.com/company/the-friedman-group-llc

Youtube: https://www.youtube.com/friedmansocialmedia

Website: https://friedmansocialmedia.com

Books
“Brad Friedman on Digital Marketing,” by Brad Friedman
“The Small Business Owner's Guide To Inbound Marketing,” by Brad Friedman

Be sure to sign up for the Brad Bot at TheBradBot.com To get reminders when I go live on Facebook and to receive freebies and other content from The Friedman Group, LLC.

Ep 027: Livestreaming To Grow Your Business

Ep 027: Livestreaming To Grow Your Business

by | The Digital Slice

Ep 027: Livestreaming To Grow Your Business

by Brad Friedman

Livestreaming To Grow Your Business

The Digital Slice Podcast is brought to you by The Friedman Group, LLC

Can you imagine a serious trial lawyer becoming a livestreaming expert and social media sensation online? When you think about livestreaming, you often imagine an energetic host trying to get you to stick around and watch the broadcast.

Most professionals and business owners do not realize live video actually gives you the opportunity to be yourself, be authentic, and attract an audience along the way. Hence, you do not have to be someone else to be successful with livestreaming because the more you share of yourself, the more your audience will gravitate toward you.

Discover how livestreaming can grow your business in this episode of The Digital Slice Podcast.

Mitch Jackson is “The Streaming Lawyer.” He’s well-known around the Internet. He’s also an award-winning California trial lawyer who knows his way around a courtroom. In fact, in 2013, Mitch received an award as California Litigation Lawyer of the Year.

He likes the powerful mix of law, social media and technology in his work with clients in adding value to their companies. Moreover, he has been profiled in Inc., Entrepreneur magazine, The Wall Street Journal, and Mashable. Mashable named Mitch one of the Top 50 influencers to follow on Snapchat. Mitch was on stage sharing about social media marketing and branding tips during the Tony Robbin’s Business Mastery Event in Las Vegas in front of 2,000 people.

Mitch is the Founder of LegalMinds,Mastermind Group, a cutting edge mastermind community of lawyers which aims to demonstrate how to leverage social media for top-of-mind awareness and branding.

Mitch has a book coming out in December 2018, “Social Media for Professionals.” Aside from being a court room success, he is an early adopter of livestreaming and does a show with Joey Vitale called, “The Legal Hour Live Video Show.”

In this Episode:

  • Mitch and his law practice helping people with their legal challenges and adding value to their lives
  • How social media has made practicing law and doing business more fun and rewarding
  • How Mitch integrates livestreaming into his law practice
  • How determining your true “why” and “true north” for doing your business and sharing that with people strengthens your connection with your audience
  • How authenticity and staying true to yourself as a human being is a huge help in building your social brand
  • How embracing your uniqueness will help you stand out from the rest
  • How to apply Dale Carnegie’s concept and book, “How to Win Friends and Influence People” into social media
  • How professionals and business owners should focus on the client and providing them value instead of focusing on themselves
  • How Mitch’s mastermind group flourished into a full-grown community of livestreaming professionals and superstars
  • All about Mike the Milkman's 3 keys to success: taking care of yourself, your family and your profession
  • How your livestreaming content should be a mix of everything that you truly are including your passions, interests, and hobbies
  • How client engagement should be centered on knowing clients personally and how they want to be served best
  • How livestreaming is as close as talking to a person on the phone or in person
  • How preparation is important with each live video and other effective livestreaming tips
  • How it’s never too late to build up on your social and digital footprint in preparation for future success
  • “Social Media for Professionals” upcoming book by Mitch Jackson and its immense value

Quotes from this Episode:
“I love juries. I love people. But with social media, I can answer that same question one to a thousand, one to five thousand.” - Mitch Jackson
“Share your WHY and that’s what will connect you with other people locally, nationally, and globally and indirectly result in more business.” - Mitch Jackson
“You can dominate and build a huge social media brand if you just give yourself permission to be yourself and to be human.” - Mitch Jackson
“Social media and digital has made practicing law more fun again.” - Mitch Jackson
“Be that one professional in your area of practice that’s different from everyone else. Allow your human side to shine.” - Mitch Jackson
“Everything that we do needs to be focused on providing an exemplary client experience.” - Mitch Jackson
“What you wanna do is add value, give advice, offer solutions.” - Mitch Jackson
“The more you say no to opportunities in life, the greater the opportunities you have to say yes to the right opportunities.” - Mitch Jackson
“Whatever we’re sharing on social media, the key to success is engaging with our audience.” - Mitch Jackson
“Look into the webcam and make digital eye contact.” - Mitch Jackson
“What I’ve learned on social media, I’ve brought back into the court room that has resulted in multi-million dollar verdicts.” - Mitch Jackson

Resources:

Mitch Jackson
Twitter: @MitchJackson
Facebook: Mitch Jackson
LinkedIn: @mitchjackson
Website: legalminds.lawyer
Website: The Ultimate Guide to Social Media For Business Owners, Professionals, and Entrepreneurs

Dale Carnegie Book: How to Win Friends and Influence People

Brad Friedman

Twitter:

@BradFriedman

@FriedmanGrp

Facebook: https://www.facebook.com/thefriedmangroup

LinkedIn:

https://www.linkedin.com/in/bfriedman/

https://www.linkedin.com/company/the-friedman-group-llc

Youtube: https://www.youtube.com/friedmansocialmedia

Website: https://friedmansocialmedia.com

Books
“Brad Friedman on Digital Marketing,” by Brad Friedman
“The Small Business Owner's Guide To Inbound Marketing,” by Brad Friedman

Be sure to sign up for the Brad Bot at TheBradBot.com To get reminders when I go live on Facebook and to receive freebies and other content from The Friedman Group, LLC.

Ep 026: Lights, Camera, Let’s Talk Facebook Live!

Ep 026: Lights, Camera, Let’s Talk Facebook Live!

by | The Digital Slice

Ep 026: Lights, Camera, Let's Talk Facebook Live!

by Brad Friedman

Lights, Camera, Let's Talk Facebook Live!

The Digital Slice Podcast is brought to you by The Friedman Group, LLC

Can Facebook Live help you grow your business? The answer is a resounding “YES.” Facebook Live is one social media tool you can use in a lot of ways to attract a new audience, build engagement, and create your very own tribe.

First off, you just have to cast off your fear of making mistakes because as you will discover later on, you will be bound to make them if you keep practicing going live. The advantage is that, it will show your human side and help you attract even more people who will be able to relate with you.

Of course, you must plan your topics religiously as well as schedule activities before, during, and after your broadcast to use your live videos strategically. It is important to prepare for them to make each episode worth it. Anyway, after you’re done with your live broadcast, you will be able to repurpose your content and get more mileage out of your video.

So much to discover about Facebook Live in this episode of The Digital Slice Podcast!

Stephanie Liu is a ball of energy especially when it comes to the things she is very passionate about. She is an online marketing strategist and live video guru. She prefers to apply her knowledge in human psychology and behavior to her work in the advertising world.

Previously, she worked for a leading San Diego ad agency, led paid search advertising campaigns, and launched powerful campaigns both for small businesses and huge corporations alike. PR Daily and Online Marketing Media And Advertising or OMMA has recognized her amazing work and have afforded her awards.

Stephanie hosts a live show on Facebook called Lights, Camera, Live and features the best marketers in the industry. She also offers a highly interactive course online by the same name, Lights, Camera, Live, which educates learners on how to turn ideas, skills, and experience into their very own enthralling livestream. Stephanie is one of the speakers at the Social Media Marketing World 2019 in San Diego, being one of the world’s top live video speakers.

In this Episode:

  • How Stephanie started her own boutique agency, set herself apart, and became a live video guru
  • How to deal with and learn from mistakes that you are bound to make as you go live on your videos
  • Why you should be using Facebook Live as a business owner
  • How to build engagement before, during, and after your Facebook Live episodes
  • How to promote your Facebook Live using paid ads and other social networks
  • How to get people to subscribe to your chatbot
  • How to do cross posting to build your audience and attract sponsors
  • Stephanie’s 10 by 10 Formula in 10 minutes to content idea generation
  • How to schedule your live videos and how often you should be going live
  • Using your first ever Facebook Live to improve on your next episodes
  • How to use episodic content to create watch parties in your Facebook group
  • How to repurpose your livestream content into transcripts, blog posts, new articles, etc.
  • How video helps you resonate with your target audience faster
  • How showing your real self is important in attracting your tribe
  • How to use Facebook Premiere to publish pre-recorded videos as live videos
  • Facebook Live Producer and how to use it to edit and enhance your videos
  • How to get organized with your Facebook Live broadcasts using work management tools like Asana
  • All about Stephanie’s: Lights, Camera, Live

Quotes from this Episode:
“When I’m really interested in something, I get really geeky about it.” - Stephanie Liu
“Once you practice with live video and you figure out all the different hacks, you eventually become the expert.” - Stephanie Liu
“Facebook is really pushing for live video. They know that live video is gonna drive more engagement and more interactions.” - Stephanie Liu
“If you have like a well-thought out strategy and promotional plan for before, during, and after, you can get the engagement that you really want.” - Stephanie Liu
“The only reason why I go live twice a month is because I spend a lot of time and effort in promoting one episode.” - Stephanie Liu
“Live video is a money maker for me.” - Stephanie Liu
“Video just helps you resonate and build rapport with your audiences a lot faster.” - Stephanie Liu
“You’re gonna attract your tribe with your personality.” - Stephanie Liu
“For those of you that want the benefit of live video but are uncomfortable being live right then and there, [Facebook] Premiere gives you the option to take pre-recorded videos and then publish them as if they were a live video.” - Stephanie Liu
“I am the ultimate hype person in terms of getting people pumped up about live video.” –
Stephanie Liu
“The more polished you are, the more fake it feels” - Stephanie Liu

Resources:

Stephanie Liu
Twitter: @heystephanie
Facebook: @heystephanieliu
LinkedIn: Stephanie Liu
Websites: heystephanie.com
Social Media Lab: Lights Camera Live

Brad Friedman

Twitter:

@BradFriedman

@FriedmanGrp

Facebook: https://www.facebook.com/thefriedmangroup

LinkedIn:

https://www.linkedin.com/in/bfriedman/

https://www.linkedin.com/company/the-friedman-group-llc

Youtube: https://www.youtube.com/friedmansocialmedia

Website: https://friedmansocialmedia.com

Books
“Brad Friedman on Digital Marketing,” by Brad Friedman
“The Small Business Owner's Guide To Inbound Marketing,” by Brad Friedman

Be sure to sign up for the Brad Bot at TheBradBot.com To get reminders when I go live on Facebook and to receive freebies and other content from The Friedman Group, LLC.

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