by Brad Friedman | Social Media
From the movie “Field of Dreams”
This Guest Post is written by Lauren Friedman, Community Genius, at Context Optional in San Francisco. Like the title infers, Lauren is a genius at social media marketing and Facebook in particular. We're very proud to publish a post of hers. If you are interested in publishing a Guest Post, please read the Guidelines on the homepage and get in touch with me. Oh, I almost forgot, Lauren also happens to be my daughter! We hope she'll write for us again in the future. So, you've decided to join the rest of the world on the quest to market via social networks. Congratulations! But you can't completely remove yourself from under a rock quite yet. (more…)
by Brad Friedman | Social Media
“Don't Do Evil.” Google's corporate slogan, at first blush, appears lofty, or maybe naive. Some argue it is a smoke-screen for the true purpose behind the creation of Google which was to rule the world as a result of its control of information. Personally, I am somewhere in the middle. I, don't believe Google exists for purely altruistic reasons. Yet, I find it hard to believe Larry Page and Sergey Brin set out to rule the world. While I am impressed with the products Google has implemented, there is a voice inside me sending out warning signals. I many ways it is hard to articulate the content of those warning signals. When I try, I tend to ramble. So, I anticipate this being the first of several posts about Google and the issues raised by what they do. If nothing else, I hope what follow gives you something to think about. (more…)
by Brad Friedman | Social Media
Recently, I have been cajoled, harassed, and embarrassed into participating in the “Social Networking” craze. I have a MySpace page. I’m on Facebook. I am participating in Plaxo, Linkedin, and Twitter. Putting aside the time I should have spent to set up my “page” on each of these sites (the bare minimum to participate is what I opted for), the question now is, how do I find the time every day to visit each of these social networks and actively participate in the things they have to offer?
At this point in time I am only visiting these sites in the evening, after work. I find that once engaged, I can be going from site to site for hours. These sites are addicting and time consuming. Which brings me to a few other questions: 1. Does a person have to be on all these different sites to stay connected or is one better than the rest? 2. What value do these sites really add to my already-too-busy life? (more…)
by Brad Friedman | Social Media
Here's an article written by my daughter Lauren Friedman that I found particularly interesting and wanted to share. Follow her on Twitter @Lauren_Hannah.
Twitter is becoming an essential tool used to market a business. Essentially, Twitter is a very concise blogging tool. Originally, Twitter was used by people to let their friends know what they were doing in quick, short updates. Now, it has evolved into a huge marketing tool where people and companies can easily market their services for free. (more…)
by Brad Friedman | Social Media
Not long ago I penned a post about social networking sites taking up too much of my time. I recently read this article by Kris Colvin and liked it so much I thought I'd post it here in its entirety. (more…)
