Do You Write Quality Content Just For The SEO?
I keep hearing about the need to write quality content to improve your search rankings and generally improve your SEO. Why wouldn’t you want to write quality content in the first place? Last month, I discussed what a good time it is to revisit your website and give it a tune up to make sure it’s optimized and working for you to help generate revenue in 2015. This month, let’s discuss optimizing your content to reflect the new realities of what good content looks like. (more…)
Eugene Schwartz was a copywriter that many in my field consider to be the greatest ever (and trust me, most of us think we’re the greatest ever!). Schwartz, who died in 1995, specialized in direct mail marketing and shared his insights in about 10 books, including a classic called Breakthrough Advertising. ShockMarter.com provides 
Ready to take your “World’s Greatest Social Media Strategy” to the next level? Excellent! As you know, late summer/early fall is that time of the year when companies start looking ahead to next year and putting together marketing plans for 2015. Are you just now considering social media tactics as a way to drive overall business goals and objectives and looking for that secret ingredient? Or are you spinning the wheels in regard to how you can ramp up successful social media programs that are already in place? If so, I have great news for you in the form of a simple, one-word answer: Creativity. 
Social media is a great tool for businesses that are looking for new ways to interact with their target market. If your business would like to use social media for marketing purposes, then a social media marketing strategy is essential. The following elements should be incorporated in your marketing strategy to ensure success. 
