Interview With David Spark, Author of “Hazardous To Your Social Media Health”
It’s easy to get caught up trying to keep up with all the advice in the social media press. I myself am guilty of this. So it’s refreshing to read a different approach to using social media: Stop. You’re probably doing too much with too few results. (more…)
LinkedIn Is Marketing For Attorneys, But Beware Of The Ethical Pitfalls
Without a doubt, the fastest-growing tool for social media marketing for attorneys is LinkedIn. It has many uses as a marketing tool for attorneys, including the ability to use its features to position oneself as a leading authority or thought leader in a specific practice area. In light of the many ethical concerns in the legal profession, it is essential to know the pitfalls in creating a profile and a network, and how to avoid them. (more…)
Social Media Management: Tools to Monitor Social Mentions
Professionals, as well as small business owners wanting to delve into online marketing, will have to monitor their social mentions to monitor customer comments and more. A positive online reputation can mean the difference between traffic that will look into your services, or being overlooked on the webosphere. We've previous written about using HootSuite to assist you in this area. Today we'll look at some additional tools. (more…)
A Social Media Strategy For Building Credibility
One of the most important ways businesses can build credibility online is by viewing their social media strategy as a means to educate potential clients. Regardless of your industry, chances are pretty high that over the years you've developed a little mental list of (more…)