by Brad Friedman | General Business Advice, Social Media
At its core, social media is about being social. It is about back-and-forth interaction. It is about engagement. Businesses that have successful social strategies understand this. They also understand their customers have certain expectations. They expect to interact with the brands they like. They expect to engage with the brand when they have a question or require customer service. They expect their favorite brands to be sharing great content. So, who's making all this happen? The Social Media Manager, of course. (more…)
by Brad Friedman | Social Media |
More and more people are joining social networks on a daily basis and employers believe these networks are a source of information about their employees. In this post I'll share some thoughts I have about ways employees may be able to protect their privacy and the private information they post online and in social media. (more…)
by Brad Friedman | General Business Advice, Social Media |
LinkedIn launched its new Endorsement feature several weeks ago and many of us are still trying to determine if we like this feature or not. There is no lack of discussion on the usefulness of the feature and the annoyance of those emails we’re getting every day that provide us with the first name only of a person who has endorsed us, hoping we will reciprocate. Putting aside for a moment the big-picture ramifications of this feature, I want to focus on the effects this feature may have on LinkedIn users in regulated industries, like financial advisors. (more…)
by Brad Friedman | Social Media
Who uses Twitter anyway? Young people? Old people? Boomers?
On May 31, 2012, Pew Internet released a report answering many questions about Twitter Use 2012. The report discusses Twitter usage over time and tells us: (more…)
by Brad Friedman | Social Media
Last Wednesday LinkedIn extended its reach and became more easily available to those using Apple and Android products. The new LinkedIn iPad app, and totally revamped iPhone and Android apps were launched last Wednesday and redesigned from the ground up, according to Mario Sundar, LinkedIn Social Media Manager. “This was a chance to go back to the drawing board,” said Sundar. “To design it for how people use the iPad: morning and night infotainment.” (more…)
