Building Trust And Revenue Through Effective Storytelling

Facebook: https://www.facebook.com/thefriedmangroup

LinkedIn:

https://www.linkedin.com/company/the-friedman-group-llc

Youtube: https://www.youtube.com/friedmansocialmedia

Books
“Brad Friedman on Digital Marketing,” by Brad Friedman
“The Small Business Owner's Guide To Inbound Marketing,” by Brad Friedman
“100 Livestreaming & Digital Media Predictions,” by Ross Brand with a chapter by Brad Friedman

Here's the equipment we use and recommend:

Heil PR-40 Dynamic Studio Recording Microphone http://amzn.to/2hWshL8

Heil Sound PRSM Champagne Shockmount http://amzn.to/2hUMVen

Heil Sound PL-2T Overhead Broadcast Boom http://amzn.to/2hXTvB1

RODE Videomic Shotgun Microphone https://amzn.to/3cZp2fD

Logitech C920 Webcam http://amzn.to/2hNhiQk

Roland R-05 Digital Recorder http://amzn.to/2zZ2vN4

Neewer 6×9 foot Green Screen https://amzn.to/35G4K6u

Elgato Key Light https://amzn.to/3ial9Fg

LED Lighting Kit https://amzn.to/35GBPiW

Desk Mounting Stand https://amzn.to/3qanNxM

These products and more can be found at our Amazon Store Front
https://www.amazon.com/shop/bradfriedman

Our favorite Social Media Management Tool is AgoraPulse
https://friedmansocialmedia.com/agora

We highly recommend you use TubeBuddy to up your YouTube game!
TubeBuddy https://www.tubebuddy.com/TheFriedmanGroup

Libsyn is the Host of The Digital Slice Podcast. Just use our Libsyn code SLICE at https://friedmansocialmedia.com/libsyn to get up to 2 months of free podcasting service with Libsyn! Get your show on Apple Podcasts, get critical show-building stats—Libsyn even does video!

Streamyard is the tool we use to stream to all major platforms simultaneously directly from a browser. We also use Streamyard to record The Digital Slice Podcast because of its ability to provide us with crystal clear audio and 1080p video. Sign up today for free at https://friedmansocialmedia.com/streamyard

Launch your video Membership course or subscription website community with Uscreen. Uscreen helps creators like you build and grow their online video business with membership sites. See what you can do with Uscreen! https://friedmansocialmedia.com/uscreen

AFFILIATE LINKS
Thank you for trusting me with my honest opinion on future purchases you may make after listening to this podcast. I am always completely transparent with you. As a friend of The Friedman Group, LLC you allow me to be able to use affiliate/referral links when suggesting items for purchase. Please know I am a customer myself or have done sufficient research to feel comfortable sharing these links with you. When you click on a link and purchase the item I may receive a small “commission.” This allows me to continue to provide you with quality content and doesn't affect you in any way at checkout.

Not every link is a referral link and some appear here because my guest spoke about them and I want to make it easy for you to check 'em out. Thank you!

Ep 120: Holistic Branding Strategies For Small Businesses

Ep 120: Holistic Branding Strategies For Small Businesses

by Brad Friedman

Holistic Branding Strategies For Small Businesses

The Digital Slice Podcast is brought to you by The Friedman Group, LLC

In this episode of The Digital Slice Podcast, Brad Friedman and Deevo Tindall talk about a holistic approach to branding that captures hearts and minds.

As the visionary Founder of Fusion Creative, Deevo has carved his path by offering tailored branding and digital solutions that empower businesses to excel and stand out. Deevo's impressive portfolio boasts the launch of multiple successful brands, each underscored by the significance of an authentic brand message.

Deevo's approach to branding transcends superficial elements; he understands that it's about crafting an immersive experience that resonates deeply with audiences. At Fusion Creative, he orchestrates a symphony of touchpoints, ensuring a cohesive and unforgettable journey for customers.

In a digital landscape, Deevo's strategies are catalysts for business growth. From social media mastery to SEO and PPC prowess, he offers comprehensive solutions that pave the way to success. Deevo champions unapologetic branding, urging businesses to break free from the ordinary and embrace their distinctiveness.

Beyond his strategic acumen, Deevo is a master storyteller and master photographer. His holistic approach to branding captures hearts and minds, bridging the gap between imagination and execution.

In this Episode:

Deevo shares his journey from 16 years in the corporate world to becoming an entrepreneur and starting his own businesses.
Deevo talks about the absolute necessity to establish a strong brand message.
Deevo says there's a need for a mindset shift when transitioning from the corporate world.
Deevo believes we must have an understanding that no matter how many tools we may have in our digital arsenal, you still have to connect on the human level with people.
Deevo also talks about the huge bonus of being able to manage his time and say “No” to things.
Deevo tells us how important it is to stay true to your vision and be very clear on what your vision is.

Quotes from this Episode:
“So I just set out ways to try to figure out what I was really good at, what made me smile at the end of the day.” – Deevo Tindall
“And then once you've laid that foundation, figuring out a way to share that message, clearly and succinctly and resonantly with your targeted audience.” – Deevo Tindall
“People don't buy your product per se. They buy your story. They buy what is it that you're solving for me?” – Deevo Tindall
“I think there's a mindset shift, first and foremost, like transitioning from a corporate environment to a creative and alternative environment.” – Deevo Tindall
“You have to detach yourself from the outcome of having immediate success.” – Deevo Tindall

Resources:

Deevo Tindall:
LinkedIn: Deevo Tindall
Facebook: Fusion Creative Branding
X: Fusion Creative Branding
Instagram: Fusion Creative Branding
Pinterest: Fusion Creative Branding
Podcast: Unlearn Everything
Website: Fusion Creative Branding

Lomi: Lomi Composter Use “digitalslice” at checkout to save $50. And let Lomi solve your daily food waste problem, making your family a team of planet saving super heroes.

And, here's the link to my calendar for the two slots I have open to give you a sample coaching session: Coaching Session With Brad

Brad Friedman

Twitter:

Facebook: https://www.facebook.com/thefriedmangroup

LinkedIn:

https://www.linkedin.com/company/the-friedman-group-llc

Youtube: https://www.youtube.com/friedmansocialmedia

Books
“Brad Friedman on Digital Marketing,” by Brad Friedman
“The Small Business Owner's Guide To Inbound Marketing,” by Brad Friedman
“100 Livestreaming & Digital Media Predictions,” by Ross Brand with a chapter by Brad Friedman

Here's the equipment we use and recommend:

Heil PR-40 Dynamic Studio Recording Microphone http://amzn.to/2hWshL8

Heil Sound PRSM Champagne Shockmount http://amzn.to/2hUMVen

Heil Sound PL-2T Overhead Broadcast Boom http://amzn.to/2hXTvB1

RODE Videomic Shotgun Microphone https://amzn.to/3cZp2fD

Logitech C920 Webcam http://amzn.to/2hNhiQk

Roland R-05 Digital Recorder http://amzn.to/2zZ2vN4

Neewer 6×9 foot Green Screen https://amzn.to/35G4K6u

Elgato Key Light https://amzn.to/3ial9Fg

LED Lighting Kit https://amzn.to/35GBPiW

Desk Mounting Stand https://amzn.to/3qanNxM

These products and more can be found at our Amazon Store Front
https://www.amazon.com/shop/bradfriedman

Our favorite Social Media Management Tool is AgoraPulse
https://friedmansocialmedia.com/agora

We highly recommend you use TubeBuddy to up your YouTube game!
TubeBuddy https://www.tubebuddy.com/TheFriedmanGroup

Libsyn is the Host of The Digital Slice Podcast. Just use our Libsyn code SLICE at https://friedmansocialmedia.com/libsyn to get up to 2 months of free podcasting service with Libsyn! Get your show on Apple Podcasts, get critical show-building stats—Libsyn even does video!

Streamyard is the tool we use to stream to all major platforms simultaneously directly from a browser. We also use Streamyard to record The Digital Slice Podcast because of its ability to provide us with crystal clear audio and 1080p video. Sign up today for free at https://friedmansocialmedia.com/streamyard

Launch your video Membership course or subscription website community with Uscreen. Uscreen helps creators like you build and grow their online video business with membership sites. See what you can do with Uscreen! https://friedmansocialmedia.com/uscreen

AFFILIATE LINKS
Thank you for trusting me with my honest opinion on future purchases you may make after listening to this podcast. I am always completely transparent with you. As a friend of The Friedman Group, LLC you allow me to be able to use affiliate/referral links when suggesting items for purchase. Please know I am a customer myself or have done sufficient research to feel comfortable sharing these links with you. When you click on a link and purchase the item I may receive a small “commission.” This allows me to continue to provide you with quality content and doesn't affect you in any way at checkout.

Not every link is a referral link and some appear here because my guest spoke about them and I want to make it easy for you to check 'em out. Thank you!

Ep 110: Strategic Storytelling Creates Human Connections

Ep 110: Strategic Storytelling Creates Human Connections

by Brad Friedman

Strategic Storytelling Creates Human Connections

The Digital Slice Podcast is brought to you by The Friedman Group, LLC

In this episode of The Digital Slice Podcast, Brad and Jeff Bartsch dive deep into the importance of telling your stories to expand your impact in the world.

Jeff Bartsch is the founder at Story Greenlight, an agency that helps experts and professional advisors tell their stories, serve more clients, and expand their impact in the world. Jeff built his reputation as a talented storyteller and communicator through his successful career as a television editor in Hollywood, where he worked with major media outlets including ABC, NBC, Universal, Disney, Apple, and many others.

With thousands of students and clients in over 50 countries, Jeff has established himself as a leader in his field. In addition to his work with Story Greenlight, Jeff has written a book, Edit Better: Hollywood-Tested Strategies for Powerful Video Editing, and his commentary on the entertainment industry has been featured in prominent publications including Time Magazine, USA Today, and The Associated Press.

After 20 years in Los Angeles, Covid-driven change allowed Jeff to jump fully into remote life. He now lives closer to family in Cleveland, Ohio, with his wife and two young children.

In this Episode:

Jeff talks about being a storyteller and communication strategist.
Jeff tells us that communication has to be working in order for our business to succeed.
Jeff shares his experience of learning to play the piano from his soul.
Jeff talks about the importance of integrating storytelling into our business' brand.
Jeff also talks about the fact that no matter what else changes, business always comes down to people connecting with people.

Quotes from this Episode:
“I believe that while business might run by the numbers, business is ultimately sustained by people.” – Jeff Bartsch
“We must find a way to communicate, to elevate our communication in a way that creates human connection that will allow our business to thrive.” – Jeff Bartsch
“When we discover that extra level of elevating, what's ordinary up to the extraordinary, that's when magic happens, that's when it happens.” – Jeff Bartsch
“A story is where a character wants something and overcomes obstacles to get it, and experiences transformation as a result.” – Jeff Bartsch
“I always like to help my clients elevate things to the idea of strategic storytelling. Telling the right story at the right time in the right way to the right people for the right reason.” – Jeff Bartsch

Resources:

Jeff Bartsch:
LinkedIn: Jeff Bartsch
YouTube: Story Greenlight
Website: Story Greenlight
Website: Special Page for The Digital Slice Podcast Listeners

Lomi: Lomi Composter Use “digitalslice” at checkout to save $50. And let Lomi solve your daily food waste problem, making your family a team of planet saving super heroes.

And, here's the link to my calendar for the two slots I have open to give you a sample coaching session: Coaching Session With Brad

Brad Friedman

Twitter:

Facebook: https://www.facebook.com/thefriedmangroup

LinkedIn:

https://www.linkedin.com/company/the-friedman-group-llc

Youtube: https://www.youtube.com/friedmansocialmedia

Books
“Brad Friedman on Digital Marketing,” by Brad Friedman
“The Small Business Owner's Guide To Inbound Marketing,” by Brad Friedman
“100 Livestreaming & Digital Media Predictions,” by Ross Brand with a chapter by Brad Friedman

Here's the equipment we use and recommend:

Heil PR-40 Dynamic Studio Recording Microphone http://amzn.to/2hWshL8

Heil Sound PRSM Champagne Shockmount http://amzn.to/2hUMVen

Heil Sound PL-2T Overhead Broadcast Boom http://amzn.to/2hXTvB1

RODE Videomic Shotgun Microphone https://amzn.to/3cZp2fD

Logitech C920 Webcam http://amzn.to/2hNhiQk

Roland R-05 Digital Recorder http://amzn.to/2zZ2vN4

Neewer 6×9 foot Green Screen https://amzn.to/35G4K6u

Elgato Key Light https://amzn.to/3ial9Fg

LED Lighting Kit https://amzn.to/35GBPiW

Desk Mounting Stand https://amzn.to/3qanNxM

These products and more can be found at our Amazon Store Front
https://www.amazon.com/shop/bradfriedman

Our favorite Social Media Management Tool is AgoraPulse
https://friedmansocialmedia.com/agora

We highly recommend you use TubeBuddy to up your YouTube game!
TubeBuddy https://www.tubebuddy.com/TheFriedmanGroup

Libsyn is the Host of The Digital Slice Podcast. Just use our Libsyn code SLICE at https://friedmansocialmedia.com/libsyn to get up to 2 months of free podcasting service with Libsyn! Get your show on Apple Podcasts, get critical show-building stats—Libsyn even does video!

Streamyard is the tool we use to stream to all major platforms simultaneously directly from a browser. We also use Streamyard to record The Digital Slice Podcast because of its ability to provide us with crystal clear audio and 1080p video. Sign up today for free at https://friedmansocialmedia.com/streamyard

Launch your video Membership course or subscription website community with Uscreen. Uscreen helps creators like you build and grow their online video business with membership sites. See what you can do with Uscreen! https://friedmansocialmedia.com/uscreen

AFFILIATE LINKS
Thank you for trusting me with my honest opinion on future purchases you may make after listening to this podcast. I am always completely transparent with you. As a friend of The Friedman Group, LLC you allow me to be able to use affiliate/referral links when suggesting items for purchase. Please know I am a customer myself or have done sufficient research to feel comfortable sharing these links with you. When you click on a link and purchase the item I may receive a small “commission.” This allows me to continue to provide you with quality content and doesn't affect you in any way at checkout.

Not every link is a referral link and some appear here because my guest spoke about them and I want to make it easy for you to check 'em out. Thank you!

Ep 094: Building A Company That Believes Garbage Is Optional

Ep 094: Building A Company That Believes Garbage Is Optional

by Brad Friedman

Building A Company That Believes Garbage Is Optional

The Digital Slice Podcast is brought to you by The Friedman Group, LLC

In this episode of The Digital Slice Podcast, Brad Friedman and Brad Pedersen, Co-founder and Chairman at Pela, talk about the idea that garbage is optional. That if you hire the right people, they're free. And the importance of storytelling.

Brad is a serial entrepreneur who’s built multiple companies with revenues ranging from 7 to 9 figures and up to 130 employees. His latest venture is as a co-founder of Pela, a direct-to-consumer e-commerce company committed to creating a waste-free future.

To empower their mission, the company created Lomi; an electronic kitchen composter that magically turns your organic waste into dirt while you sleep. This unique device dramatically reduces food waste going to landfills and empowers users to make positive contributions to reducing GHG. The product was launched by Indiegogo, raising $8M and went on to become the largest cleantech crowdfunding campaign of all time.

Pela has been a fast growth company, named to the Deloitte Fast 50 and ranked #20 amongst the Growth 500 in Canada.

In this Episode:

Brad talks about his start in the business world working as Santa Claus.
Brad talks about being a creator, and making products with a graceful end-of-life designed in the beginning.
Brad talks about shifting his thinking from marketing in the B2B space, to marketing in the B2C space.
Brad talks about the importance of storytelling to hire the right people.
Brad also talks about building a business that believes garbage is optional.

Quotes from this Episode:
“Business is a game and we are in it to win it.” – Brad Pederson
“We have a philosophy at the company. If you hire the right people, they're free.” – Brad Pederson
“I think if there's a way to reach an audience we're exploring it, we're testing and that's the other thing I love about this company is that we produce on a weekly basis dozens of pieces of content.” – Brad Pederson
“And we are doing AB testing all the time and firing a lot of bullets and hopefully one of the messages lands that we can turn it into cannonballs.” – Brad Pederson
“I have come to see that it's incredibly powerful when you have a direct to consumer audience and the ability to influence people directly, and most especially to create a mailing list, which is your owned audience that you can use and create incredible leverage with.” – Brad Pederson
“We as leaders, as companies have to be telling better stories and better narratives about what it is we're trying to solve.” – Brad Pederson

Resources:

Brad Pederson:
LinkedIn: Brad Pederson
LinkedIn: Pela
Facebook: PELA
Facebook: Lomi
Twitter: PELA
Instagram: Pela
Instagram: Lomi
YouTube: Lomi
Website: Pela
Website: Lomi
Book Brad Referenced: The Ideal Team Player

And, here's the link to my calendar for the two slots I have open to give you a sample coaching session: Coaching Session With Brad

Brad Friedman

Twitter:

Facebook: https://www.facebook.com/thefriedmangroup

LinkedIn:

https://www.linkedin.com/company/the-friedman-group-llc

Youtube: https://www.youtube.com/friedmansocialmedia

Books
“Brad Friedman on Digital Marketing,” by Brad Friedman
“The Small Business Owner's Guide To Inbound Marketing,” by Brad Friedman
“100 Livestreaming & Digital Media Predictions,” by Ross Brand with a chapter by Brad Friedman

Here's the equipment we use and recommend:

Heil PR-40 Dynamic Studio Recording Microphone http://amzn.to/2hWshL8

Heil Sound PRSM Champagne Shockmount http://amzn.to/2hUMVen

Heil Sound PL-2T Overhead Broadcast Boom http://amzn.to/2hXTvB1

RODE Videomic Shotgun Microphone https://amzn.to/3cZp2fD

Logitech C920 Webcam http://amzn.to/2hNhiQk

Roland R-05 Digital Recorder http://amzn.to/2zZ2vN4

Neewer 6×9 foot Green Screen https://amzn.to/35G4K6u

Elgato Key Light https://amzn.to/3ial9Fg

LED Lighting Kit https://amzn.to/35GBPiW

Desk Mounting Stand https://amzn.to/3qanNxM

These products and more can be found at our Amazon Store Front
https://www.amazon.com/shop/bradfriedman

Our favorite Social Media Management Tool is AgoraPulse
https://friedmansocialmedia.com/agora

We highly recommend you use TubeBuddy to up your YouTube game!
TubeBuddy https://www.tubebuddy.com/TheFriedmanGroup

Libsyn is the Host of The Digital Slice Podcast. Just use our Libsyn code SLICE at https://friedmansocialmedia.com/libsyn to get up to 2 months of free podcasting service with Libsyn! Get your show on Apple Podcasts, get critical show-building stats—Libsyn even does video!

Streamyard is the tool we use to stream to all major platforms simultaneously directly from a browser. We also use Streamyard to record The Digital Slice Podcast because of its ability to provide us with crystal clear audio and 1080p video. Sign up today for free at https://friedmansocialmedia.com/streamyard

Launch your video Membership course or subscription website community with Uscreen. Uscreen helps creators like you build and grow their online video business with membership sites. See what you can do with Uscreen! https://friedmansocialmedia.com/uscreen

Be sure to sign up for the Brad Bot at TheBradBot.com To get reminders when I go live on Facebook and to receive freebies and other content from The Friedman Group, LLC.

AFFILIATE LINKS
Thank you for trusting me with my honest opinion on future purchases you may make after listening to this podcast. I am always completely transparent with you. As a friend of The Friedman Group, LLC you allow me to be able to use affiliate/referral links when suggesting items for purchase. Please know I am a customer myself or have done sufficient research to feel comfortable sharing these links with you. When you click on a link and purchase the item I may receive a small “commission.” This allows me to continue to provide you with quality content and doesn't affect you in any way at checkout.

Not every link is a referral link and some appear here because my guest spoke about them and I want to make it easy for you to check 'em out. Thank you!

Ep 093: Craft Your Story To Attract Customers And Win Business

Ep 093: Craft Your Story To Attract Customers And Win Business

by Brad Friedman

Craft Your Story To Attract Customers And Win Business

The Digital Slice Podcast is brought to you by The Friedman Group, LLC

In this episode of The Digital Slice Podcast, Brad Friedman and David Saltzman, CEO at The Saltzman Group, discuss the importance of crafting your story to attract customers and win business.

David Saltzman is the Principal at The Saltzman Group (TSG), which helps salespeople and organizations in the US and abroad clarify and deliver messages that win clients, crush sales goals, and build their businesses. David is a Certified StoryBrand Guide, having studied with Don Miller and the StoryBrand Team in Nashville.

TSG also serves as a fractional CMO for companies in a variety of industries worldwide and produces the award-winning ShiftShapers Podcast, which reaches a weekly audience of more than 4000 listeners as well as ShiftShapers Focus, a 7-minute infomercial for firms to use in their advertising and marketing. David also hosts the upcoming (September 2022) series, “You’re on Mute – Why your clients can’t hear you. tm ”, a series of one-minute videos
which focuses on helping salespeople, executives, and teams remove common communication Roadblocks.

His high-energy presentations make him a sought-after public speaker on marketing and communication strategies for professionals. For more than 20 years, he was the monthly benefits columnist for a variety of insurance industry publications.

He is a past President of the National Association of Health Underwriters and, in 2003 recipient of NAHU’s Harold R. Gordon Memorial Award. He is a founding member of the NAHU All-Star Band and currently lives in Knoxville.

In this Episode:

David talks about the importance of crafting and telling your story.
David talks about the 7-part StoryBrand framework.
David talks about M-E-G-O discussions and being Yoda, not Luke Skywalker.
David talks about the need to focus on your prospect and his/her problem, not how you're going to solve it.

Quotes from this Episode:
“I will not let any of our clients go into the marketing phase without going through the message phase.” – David Saltzman
“If you're going to see a C-suite level person or somebody who's built a business, they're the hero of their story.” – David Saltzman
“The second thing we do, and this usually shocks clients as well, is we show them what happens if they don't follow the plan.” – David Saltzman
“It all comes back to that North Star. It's all gotta tie together.” – David Saltzman
“The most difficult thing for salespeople to do, is to stop talking. And stop talking so long that the silence becomes uncomfortable and wait for your prospect to talk.” – David Saltzman

Resources:

David Saltzman:
Facebook: The Saltzman Group
LinkedIn: The Saltzman Group
YouTube: The Saltzman Group
Website: The Saltzman Group

And, here's the link to my calendar for the two slots I have open to give you a sample coaching session: Coaching Session With Brad

Brad Friedman

Twitter:

Facebook: https://www.facebook.com/thefriedmangroup

LinkedIn:

https://www.linkedin.com/company/the-friedman-group-llc

Youtube: https://www.youtube.com/friedmansocialmedia