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Ep 042: Telling Better Stories Through Brand Content

Ep 042: Telling Better Stories Through Brand Content

by | The Digital Slice

Ep 042: Telling Better Stories Through Brand Content

by Brad Friedman

Telling Better Stories Through Brand Content

The Digital Slice Podcast is brought to you by The Friedman Group, LLC

Creating valuable brand content is how you connect to your audience and how you engage with them in your social media posts, blogs, videos, and other digital marketing. Your customers, your clients, your target audience knows you are putting effort to the content you share. They are more likely to follow businesses that provide content worthy of their time.

Learn more from Melanie Deziel as she shares her knowledge and experience capitalizing on the things that matter by telling your stories through brand content.

In this Episode:

  • Storytelling as a marketing tactic
  • Social media levels the playing field
  • How do we tell the stories?
  • Story ideas and what are the two things they are made up of
  • How to turn your “I don’t know what to share” into valuable content for your audience
  • The Content Idea Matrix
  • What can you teach your audience through the content you're making?

Quotes from this Episode:

“Story ideas are made up of 2 things: it's a focus, what will you be talking about? And it's a format, how are you bringing it to life? It's like before cooking dinner you need to know what your ingredients are and how you're going to do it. Otherwise, it's going to be a long process of trial and error.” – Melanie Deziel
“The scale of the stories that small business owners and huge companies tell are different. Their resources, the amount of time they spend to tell these stories, and their dedication can be different. But the core stuff can be done by anyone.” – Melanie Deziel
“Many of our tactics as a marketer are not designed to connect to people's hearts. We use charts or statistics and people have a hard time connecting with numbers.” – Melanie Deziel
“Everything is storytelling in some way. The way we use stories or content to engage our audience is already storytelling. It comes in so many forms.” – Melanie Deziel
“Stories are a renewable resource, and it's something you're not going to run out of. The problem here is you're not giving yourself enough framework to come up with those ideas.” – Melanie Deziel

Resources:

Melanie Deziel
Instagram: @meldeziel
LinkedIn: @MelanieDeziel
Facebook: @StoryFuel
Instagram: @StoryFuel.co
——–
Story Fuel Content Matrix: Content Matrix
Story Idea Guide: Idea Guide

Brad Friedman

Twitter:

@BradFriedman

@FriedmanGrp

Facebook: https://www.facebook.com/thefriedmangroup

LinkedIn:

https://www.linkedin.com/in/bfriedman/

https://www.linkedin.com/company/the-friedman-group-llc

Youtube: https://www.youtube.com/friedmansocialmedia

Website: https://friedmansocialmedia.com

Books
“Brad Friedman on Digital Marketing,” by Brad Friedman
“The Small Business Owner's Guide To Inbound Marketing,” by Brad Friedman

Be sure to sign up for the Brad Bot at TheBradBot.com To get reminders when I go live on Facebook and to receive freebies and other content from The Friedman Group, LLC.

Ep 021: Using Social And Storytelling For Good

Ep 021: Using Social And Storytelling For Good

by | The Digital Slice

Ep 021: Using Social And Storytelling For Good

by Brad Friedman

Using Social And Storytelling For Good

The Digital Slice Podcast is brought to you by The Friedman Group, LLC

What is the social good and how do you know that what you are doing is actually for the social good? You know that you are doing good when it circles back and you receive the good that you have given back. It is social good when you you are able to reach a lot of people with a project that you are working on and making an impact in their lives.

Social media is a good venue by which you can reach more people in different places and create a huge, deep impact. You will see how over time, you will be able to build a community who will support your endeavors as you keep giving them something that is of high value to them. In this episode, learn what it takes to leverage social media for social good.

Chris Strub is the Chief Executive Officer of I Am Here, LLC which is a consultation agency on social media - making meaningful and personalized visits with various types of businesses especially nonprofit. Chris is a man of extraordinary abilities and is a mobile storyteller, millenial keynote speaker, frequent flyer traveling around the world, and an online course instructor.

As a storyteller, he uses the internet as well as the typical stage to share his being to the world. He is also a published author of, “50 States, 100 Days - The Book” that’s all about his solo volunteer adventure powered by social media in 50 states with youth-oriented organizations.

It was summer of 2015 when he toured the U.S. for 100 days without any corporate sponsorship, becoming the first man at 29 years old to livestream and Snapchat in all 50 states. Such a profound experience with nonprofits makes Chris a rich resource in the social good community. Currently, he is on a quest to acquire 10,000 Instagram followers to spread the love for using social media for social good.

In this Episode:

  • How Chris feels blessed to have a career where he is supported by his community and is able to build real friendships
  • How Chris can relate to the stereotyped self-absorbed millennial and how his 50 States, 100 days travel transformed him
  • How childhood is a critical stage for developing good values through your parents’ guidance
  • The potential of social media to show positivity and good morals
  • How working with non-profit organizations is an opportunity to promote social good
  • How to use social media to make in-depth impact instead of the mere numbers such as number of likes, views, or followers
  • How building your audience and your brand requires hard work and investment in time
  • How to start right by setting both short-term and long-term goals
  • Chris’ book and how it features amazing personalities in the non-profit space
  • How to tell a story that inspires social good
  • Chris #FightForGoodTour Salvation Army experience
  • How to succeed in using social media for social good
  • Using video to tell your story with a real-life impact

Quotes From this Episode:
“I’ve been really really blessed to build a career that allows me to travel and to turn a lot of these online friendships into real life friendships. To me, that’s been really the most special part of the whole adventure.” - Chris Strub
“Really, it comes down to every interaction that I have, I try and leave people feeling better about themselves.” - Chris Strub
“A lot of the values that are installed in us are done so in your childhood.” - Chris Strub
“I think its important for people to realize the positive side and the potential of social media.” - Chris Strub
“You’re the sum of the five people that you always spend time with.” - Chris Strub
“When you put good into the world, it tends to attract that good back towards you.” - Chris Strub
“For me, it’s never ever about the number of followers, it’s about the depth of the impact that you can make on the people you are speaking to.” - Chris Strub
“You’re always starting from scratch when you’re meeting new people.” - Chris Strub
“They see me in these different platforms but they actually see me.” - Chris Strub

Resources:

Chris Strub
Twitter: @ChrisStrub
Facebook: @Strubman
LinkedIn: @ChrisStrub
Websites: teamstrub.com
Book: 50 States, 100 Days - The Book

Brad Friedman

Twitter:

@BradFriedman

@FriedmanGrp

Facebook: https://www.facebook.com/thefriedmangroup

LinkedIn:

https://www.linkedin.com/in/bfriedman/

https://www.linkedin.com/company/the-friedman-group-llc

Youtube: https://www.youtube.com/friedmansocialmedia

Website: https://friedmansocialmedia.com

Books
“Brad Friedman on Digital Marketing,” by Brad Friedman
“The Small Business Owner's Guide To Inbound Marketing,” by Brad Friedman

Be sure to sign up for the Brad Bot at TheBradBot.com To get reminders when I go live on Facebook and to receive freebies and other content from The Friedman Group, LLC.

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