by Brad Friedman | General Business Advice, Social Media |
About ten days ago I wrote a post about corporate blogging. My premise was that the corporate blog was a bit of a different beast than the individual blog. The corporate blog requires some thought and planning. As a follow-up, I'd like to share this post with you. The premise of this post is that corporate blogging is on the decline. If that is so, it's too bad and likely the result of a lack of planning on the part of the corporations who have stopped blogging. I continue to maintain corporate bloging in important for corporations to connect with their customers.
by Brad Friedman | Social Media
The Friedman Group works with clients to develop a digital strategy that integrates with the rest of the clients' Marketing Plan. There is no cookie-cutter approach that we use to determine a client's needs. Every client is different and requires a specific, thoughtful plan. That being said, it may be helpful to use a checklist to help get the ideas flowing and the conversation started in a brainstorming session. To help make our point, we have created a three-step process we wish to share with you in this series. You will finds links to the entire series here. (more…)
by Brad Friedman | Social Media
We decided to kick off 2011 with a series of posts written to get you thinking about your 2011 Digital Strategy. You may have done this last quarter. Maybe not. Either way this is a must read. You can always tune up the work you did last quarter, assuming you built some flexibility into the plan, as we will suggest. (more…)
