by Brad Friedman | Social Media
When to post on Twitter once you have marketing content ready has no real definitive science since it all depends on what you're selling and who you're selling to. One thing we can say about Twitter, though, is it's a major metropolis from what it was just five years ago. You can reach more people there instantly (including notable people) than arguably Facebook or any other social media platform. (more…)
by Brad Friedman | General Business Advice, Social Media

Photo by Brad Friedman
I recently received a copy of Brian E. Boyd Sr.'s Social Media for the Executive: Maximize Your Brand and Monetize Your Business, with a note telling me to enjoy reading the book and suggesting that if I were so inclined, maybe I would write something about it. Seemed like a pretty risky approach to get some publicity, so I thought I'd take him up on his offer and write this review. I don't know Brian or anything more about him than what I read in the book and the letter that came with the book when it was sent to me. From all appearances, we're competitors and I read the book with the critical eye of a competitor. (more…)
by Brad Friedman | Social Media

Source: Luma Partners, Terry Kawaja
Some think there is a formula for social media success. They assume if they mimic the activity of a major brand, success is just moments away. Like with many other things, people seek the simple answer that will provide the huge boost they are looking for. (more…)
by Brad Friedman | Social Media |
Social media is everywhere. As hard as many of you are trying to deny it, social media is here to stay. It has changed the way we do business. It has changed the way we market our business. It has changed the way we communicate with each other. We can debate whether this is good or bad if you want, but the fact remains that social media isn't going away. Those of you who are still in denial, you know who you are and there are far too many of you, would be far better served by acknowledging reality and getting on board the train to your future success. (more…)
by Brad Friedman | General Business Advice, Social Media |
Are you one of the 160+ million users of LinkedIn? Did you get involved to grow your business? Are you hoping to grow your business by growing your LinkedIn network? It's not going to happen if you're not going to work it! So, if you aren't willing to spend some time every single week on LinkedIn, stop reading now. Go do something you are willing to do. If you are, however, willing to spend some time on LinkedIn, every single week, here are a few strategies to help you grow your LinkedIn network. (more…)