Ep 055: Digital Advertising During The Global Pandemic

by Brad Friedman

Digital Advertising During The Global Pandemic

The Digital Slice Podcast is brought to you by The Friedman Group, LLC

Join Brad Friedman and Carrie Gottschalk as they chat about how businesses could be using digital advertising to grow their business during the global pandemic.

Carrie is a highly recognized influencer within the social media industry and has been at the forefront of the social media revolution for 13 years, paid social media for 5 years, and has managed over 15 million dollars in ad-spend — working with large clients Shari's Berries, Wyndham Hotels, and TEDxMileHigh. With her extensive experience in domestic and international markets, she's known as a skilled social media strategist, advertiser and has also gained a strong understanding of digital performance metrics with a good portion of her experience in eCommerce, Direct Response, and Performance Marketing.

In this Episode:

Carrie talked about digital advertising tactics during the global pandemic
Carrie talked about the need for businesses to understand who their customer is.
Carrie talked about the need to know your business' sales cycle and understand how long it takes for someone to decide to purchase your product or service.
Carrie talked about the need to watch your metrics and budgets.
Carrie talked about the need to test and tweak all the time so people don't get bored with your ads.

Quotes from this Episode:
“I think digital advertising is still really important to a lot of business owners.” – Carrie Gottschalk
“There was a lot of chatter last year about whether we should hold back.” – Carrie Gottschalk
“It's knowing your business, your means, where your audience is at, and what applies to them now.” – Carrie Gottschalk
“What could you anticipate that people are doing now that they wouldn't have been doing pre-pandemic. And how can you tailor that and learn about that just a little bit more?” – Carrie Gottschalk
“You need to understand your brand or product first before you start throwing money at the wall to see what sticks.” – Carrie Gottschalk

Resources:

Carrie Gottschalk:
Instagram: Carrie Gottschalk
LinkedIn: Carrie Gottschalk

Resources:

Brad Friedman

Twitter:

@BradFriedman

@FriedmanGrp

Facebook: https://www.facebook.com/thefriedmangroup

LinkedIn:

https://www.linkedin.com/in/bfriedman/

https://www.linkedin.com/company/the-friedman-group-llc

Youtube: https://www.youtube.com/friedmansocialmedia

Website: https://friedmansocialmedia.com

Books
“Brad Friedman on Digital Marketing,” by Brad Friedman
“The Small Business Owner's Guide To Inbound Marketing,” by Brad Friedman

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