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Ep 057: Distribute & Monetize Your Videos

Ep 057: Distribute & Monetize Your Videos

Ep 057: Distribute & Monetize Your Videos

by Brad Friedman

Distribute & Monetize Your Videos

The Digital Slice Podcast is brought to you by The Friedman Group, LLC

In this episode, Brad Friedman and Rob Balasabas talk about many things, including Rob's new job at Uscreen, a robust video monetization and distribution platform.

Rob manages the Uscreen Affiliate Program, as well as Uscreen’s Influencer and Brand Partner Relationships. Rob is a content creator at heart, and publishes tutorial videos and livestreams on his personal Youtube Channel and social profiles.

In this Episode:

  • Rob talks bout the Uscreen platform for monetizing your videos.
  • Rob gave us several examples of creators using Uscreen, along with some best use cases.
  • Rob spoke about the experience he gained while working at Thinkific and TubeBuddy.

Quotes from this Episode:
“There's about 11,000 creators who use Uscreen” – Rob Balasabas
“The cool thing is this whole OTT thing and some of us aren't quite there yet.” – Rob Balasabas
“Creators want to make it easy for their audience to consume their content.” – Rob Balasabas

Resources:

Rob Balasabas:
LinkedIn: Rob Balasabas
YouTube: Social Media Club
Instagram: Rob Balasabas
Twitter: Rob Balasabas

Learn more and sign up for Uscreen.

Resources:

Brad Friedman

Twitter:

@BradFriedman

@FriedmanGrp

Facebook: https://www.facebook.com/thefriedmangroup

LinkedIn:

https://www.linkedin.com/in/bfriedman/

https://www.linkedin.com/company/the-friedman-group-llc

Youtube: https://www.youtube.com/friedmansocialmedia

Website: https://friedmansocialmedia.com

Books
Brad Friedman on Digital Marketing,” by Brad Friedman
The Small Business Owner's Guide To Inbound Marketing,” by Brad Friedman
100 Livestreaming & Digital Media Predictions,” by Ross Brand with a chapter by Brad Friedman

Here's the equipment we use and recommend:

Heil PR-40 Dynamic Studio Recording Microphone http://amzn.to/2hWshL8

Heil Sound PRSM Champagne Shockmount http://amzn.to/2hUMVen

Heil Sound PL-2T Overhead Broadcast Boom http://amzn.to/2hXTvB1

RODE Videomic Shotgun Microphone https://amzn.to/3cZp2fD

Logitech C920 Webcam http://amzn.to/2hNhiQk

Roland R-05 Digital Recorder http://amzn.to/2zZ2vN4

Neewer 6×9 foot Green Screen https://amzn.to/35G4K6u

Elgato Key Light https://amzn.to/3ial9Fg

LED Lighting Kit https://amzn.to/35GBPiW

Desk Mounting Stand https://amzn.to/3qanNxM

These products and more can be found at our Amazon Store Front
https://www.amazon.com/shop/bradfriedman

Our favorite Social Media Management Tool is AgoraPulse
https://friedmansocialmedia.com/agora

We highly recommend you use TubeBuddy to up your YouTube game!
TubeBuddy https://www.tubebuddy.com/TheFriedmanGroup

Libsyn is the Host of The Digital Slice Podcast. Just use our Libsyn code SLICE at https://friedmansocialmedia.com/libsyn to get up to 2 months of free podcasting service with Libsyn! Get your show on Apple Podcasts, get critical show-building stats—Libsyn even does video!

Streamyard is the tool we use to stream to all major platforms simultaneously directly from a browser. We also use Streamyard to record The Digital Slice Podcast because of its ability to provide us with crystal clear audio and 1080p video. Sign up today for free at https://friedmansocialmedia.com/streamyard

Be sure to sign up for the Brad Bot at TheBradBot.com To get reminders when I go live on Facebook and to receive freebies and other content from The Friedman Group, LLC.

AFFILIATE LINKS
Thank you for trusting me with my honest opinion on future purchases you may make after listening to this podcast. I am always completely transparent with you. As a friend of The Friedman Group, LLC you allow me to be able to use affiliate/referral links when suggesting items for purchase. Please know I am a customer myself or have done sufficient research to feel comfortable sharing these links with you. When you click on a link and purchase the item I may receive a small “commission.” This allows me to continue to provide you with quality content and doesn't affect you in any way at checkout.

Not every link is a referral link and some appear here because my guest spoke about them and I want to make it easy for you to check 'em out. Thank you!

Ep 035: Community Building and Engagement – The What, Why and How

Ep 035: Community Building and Engagement – The What, Why and How

Ep 035: Community Building and Engagement – The What, Why and How

by Brad Friedman

Community Building and Engagement - The What, Why and How

The Digital Slice Podcast is brought to you by The Friedman Group, LLC

To grow your business, you have to build a community of engaged supporters. People who will Like, Share and Comment on your content. People who will leave 5-Star Reviews. Facebook Groups could be the best place to do that right now.

Rob Balasabas is the Social Media & Community Manager at Thinkific, a platform where you can host and market your online courses. Rob manages Thinkific’s daily message curation on social media. Rob engages with Thinkific’s private Facebook online community which comprises more than 14,000 course creators online. In this Episode, Brad and Rob talks about developing and managing you online communities. Rob is also into livestream video creation, social media marketing, and video and content strategy. He mostly speaks about these same topics on webinars, podcasts, and live streams. When he is offline, he enjoys a good taco and lots of coffee.

In this Episode:

  • How to get started with building a community
  • How to make people in your community stay engaged
  • How content is a driver for engagement in your community
  • How the community can be an extension of your email list
  • How the value of your content should make it interesting for your audience
  • The value of live video versus a static post in a community
  • How long it will take before your community takes off
  • How you have to be clear about your goal in building the community for the benefit of your audience and not for self-promotion
  • How engaging in other groups help attract members to your community organically
  • How to promote your group in other places, channels, platforms online
  • How questions, timely replies, and conversations is key to engagement
  • What questions to ask for those wanting to join your group

Quotes from this Episode:
“The nice thing is that everyone helps each other. There’s no egos or anything like that. So it’s a great community.” - Rob Balasabas
“It just grows organically at this point. People are discovering us – it’s on our website, it’s on our on-boarding email.” - Rob Balasabas
“Online community, I’m thinking Facebook. Facebook is the king – Facebook groups.” - Rob Balasabas
“It’s really important to understand what they are looking to get out of your community so that you can then create content and engage with them in a way that brings value for them to be part of that community.” - Rob Balasabas
“We give space for people to share their wins so that we can celebrate that as a community.” - Rob Balasabas
“The more niche you are, then the more successful you are when it comes to groups.” - Rob Balasabas
“I think live videos are really good for community because it just gives access to the people behind the scenes.” - Rob Balasabas
“Getting the conversations started, that’s the really biggest key.” - Rob Balasabas

Resources:

Rob's web and social links
Website: https://socialclub.thinkific.com
Instagram: @RobBalasabas
LinkedIn: @RobBalasabas
Twitter: @Rob_Balasabas
YouTube: Social Media Club

Thinkific's web and social links
Website: https://thinkific.com
Instagram: @Thinkific
LinkedIn: https://www.linkedin.com/company/thinkific”
YouTube: Thinkific
Twitter: @thinkific

Linktree: Linktree
Quora: Quora

Brad Friedman

Twitter:

@BradFriedman

@FriedmanGrp

Facebook: https://www.facebook.com/thefriedmangroup

LinkedIn:

https://www.linkedin.com/in/bfriedman/

https://www.linkedin.com/company/the-friedman-group-llc

Youtube: https://www.youtube.com/friedmansocialmedia

Website: https://friedmansocialmedia.com

Books
Brad Friedman on Digital Marketing,” by Brad Friedman
The Small Business Owner's Guide To Inbound Marketing,” by Brad Friedman

Be sure to sign up for the Brad Bot at TheBradBot.com To get reminders when I go live on Facebook and to receive freebies and other content from The Friedman Group, LLC.

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