Ep 144: Leveraging Podcasts For Business Growth

by Brad Friedman

Leveraging Podcasts For Business Growth

The Digital Slice Podcast is brought to you by The Friedman Group, LLC

Join Brad as he sits down with Joe Cramond to discover the importance of authentic storytelling and how it can help you connect with your audience.

Joe Cramond is a digital marketing expert and the Head of Business Development at Pikkal & Co, an esteemed corporate podcast and podcast guesting agency at which Joe has been instrumental in steering global accounts and amplifying market presence. Joe is passionate about podcasting and its power to share authentic stories. He guides business owners through this medium, emphasizing the importance of embracing authenticity for success.

In the vast world of digital marketing, Joe stands out as an expert in lead generation and content marketing. His prowess extends beyond the realms of traditional marketing, as he excels in short and long-form video editing, weaving engaging narratives that captivate audiences. Joe's focus on SEO and crafting robust online customer journeys ensures not just visibility but tangible, meaningful results.

Beyond his professional prowess, Joe is a competitive bodybuilder, peak performance coach, and entrepreneur. His 17-year journey in bodybuilding, featuring accolades like a 2015 British NABBA bodybuilding finals 2nd place title, reflects his commitment to peak performance. Notably, he underwent a remarkable transformation, shedding 22kg in just 10 weeks while maintaining muscle mass through disciplined dieting and high-intensity strength training.

Joe seamlessly incorporates the mindset of extreme bodybuilding into his professional career. He believes the 0.1% performance improvement in bodybuilding parallels habits and workflows crucial for business success.

Joe's personal journey also delves into the unspoken conversation of male insecurity and mental health, drawing insights from overcoming his own insecurities. His dedication to championing peak performance extends beyond the gym, making him a valuable asset in both business development and personal growth.

In this Episode:

Joe talks about the importance of podcasting to show authenticity.
Joe says people are a lot more open and honest and authentic about their business journey with podcasting.
Joe discusses how listeners enjoy hearing about the road leaders have traveled.
Joe talks about integrating AI into podcasting, video and content creation.
Joe also discussed the importance of short form content to raise awareness.

Quotes from this Episode:
“User generated content needs to rise above that noise because there is so much noise on social media now with AI content.” – Joe Cramond
“So podcasts are very effective at having those authentic conversations and because they're quite raw and a lot of the times unedited you can kind of speak your truth and share stories about your life.” – Joe Cramond
“I see a big transition now in to video with AI, it's becoming incredible.” – Joe Cramond
“So the short form content is very important to lead people down a funnel of seeing you and hearing your insights and then wanting to learn more.” – Joe Cramond
“So I would always look at your expertise, look at what your business offers and also provide value within your content.” – Joe Cramond

Resources:

Joe Cramond:
LinkedIn: Joe Cramond
LinkedIn: Pikkal
Instagram: Joe Cramond
Website: Pikkal

We are sponsored by the Lomi Composter. Use “digitalslice” at checkout to save $50. Lomi is the world’s first Smart Waste kitchen composter. You too can have a cleaner, more sustainable home.

This podcast is brought to you by Magai. The tool we use for our AI needs. Magai is 12 AI apps in one. There's just one subscription to access all the best AI models. Get Magai right here, https://friedmansocialmedia.com/magai

Our favorite Social Media Management Tool is AgoraPulse
https://friedmansocialmedia.com/agora

Libsyn is the Host of The Digital Slice Podcast. Just use our Libsyn code SLICE at https://friedmansocialmedia.com/libsyn to get up to 2 months of free podcasting service with Libsyn! Get your show on Apple Podcasts, get critical show-building stats—Libsyn even does video!

Streamyard is the tool we use to stream to all major platforms simultaneously directly from a browser. We also use Streamyard to record The Digital Slice Podcast because of its ability to provide us with crystal clear audio and 1080p video. Sign up today for free at https://friedmansocialmedia.com/streamyard

And, here's the link to my calendar for the two slots I have open to give you a sample coaching session: Coaching Session With Brad

Brad Friedman

Twitter:

@BradFriedman

@FriedmanGrp

Facebook: https://www.facebook.com/thefriedmangroup

LinkedIn:

https://www.linkedin.com/in/bfriedman/

https://www.linkedin.com/company/the-friedman-group-llc

Youtube: https://www.youtube.com/friedmansocialmedia

Website: https://friedmansocialmedia.com

Books
“Brad Friedman on Digital Marketing,” by Brad Friedman
“The Small Business Owner's Guide To Inbound Marketing,” by Brad Friedman
“100 Livestreaming & Digital Media Predictions,” by Ross Brand with a chapter by Brad Friedman

Here's the equipment we use and recommend:

Heil PR-40 Dynamic Studio Recording Microphone http://amzn.to/2hWshL8

Heil Sound PRSM Champagne Shockmount http://amzn.to/2hUMVen

Heil Sound PL-2T Overhead Broadcast Boom http://amzn.to/2hXTvB1

RODE Videomic Shotgun Microphone https://amzn.to/3cZp2fD

Logitech C920 Webcam http://amzn.to/2hNhiQk

Roland R-05 Digital Recorder http://amzn.to/2zZ2vN4

Neewer 6×9 foot Green Screen https://amzn.to/35G4K6u

Elgato Key Light https://amzn.to/3ial9Fg

LED Lighting Kit https://amzn.to/35GBPiW

Desk Mounting Stand https://amzn.to/3qanNxM

These products and more can be found at our Amazon Store Front
https://www.amazon.com/shop/bradfriedman

We highly recommend you use TubeBuddy to up your YouTube game!
TubeBuddy https://www.tubebuddy.com/TheFriedmanGroup

Launch your video Membership course or subscription website community with Uscreen. Uscreen helps creators like you build and grow their online video business with membership sites. See what you can do with Uscreen! https://friedmansocialmedia.com/uscreen

AFFILIATE LINKS
Thank you for trusting me with my honest opinion on future purchases you may make after listening to this podcast. I am always completely transparent with you. As a friend of The Friedman Group, LLC you allow me to be able to use affiliate/referral links when suggesting items for purchase. Please know I am a customer myself or have done sufficient research to feel comfortable sharing these links with you. When you click on a link and purchase the item I may receive a small “commission.” This allows me to continue to provide you with quality content and doesn't affect you in any way at checkout.

Not every link is a referral link and some appear here because my guest spoke about them and I want to make it easy for you to check 'em out. Thank you!

Ep 116: Playing It Safe Sucks: A Bold Approach To Content Marketing

by Brad Friedman | The Digital Slice

Ep 116: Playing It Safe Sucks: A Bold Approach To Content Marketing

by Brad Friedman

Playing It Safe Sucks: A Bold Approach To Content Marketing

The Digital Slice Podcast is brought to you by The Friedman Group, LLC

Join Brad Friedman and John Miller as they chat about a bold new approach to B2B content marketing, demand generation and thought leadership.

John is the founder of Scribewise, a content marketing agency that helps B2B firms grow through demand generation and thought leadership. With a dedicated team of talented writers, designers, and strategists, John’s mission is to humanize complex business conversations. They develop and deliver captivating, audience-centric content that builds trust with Scribewise’s clients’ future customers.

John is the leading champion for courageous marketing. He believes that the business landscape is in dire need of a transformation from vanilla to vibrant. He’s committed to swinging for the fences and infusing excitement into the corporate world, a passion that culminated in the authorship of his compelling book, “Playing It Safe Sucks: A Manifesto for Courageous Marketing.”

John and his team at Scribewise help mid-sized B2B firms modernize their marketing by developing and executing content marketing programs that forge enduring, trust-based relationships with their ideal customers. In a world that often fixates on SEO, John proudly describes Scribewise as “SEO-cynical.”

In this Episode:

John talks about demand generation as brand building and relationship building.
John says that in the sales process today, the buyer is now in control .
John discusses building trust through thought leadership .
John talks about being honest with ourselves about what's really a lead .
John also defines what is really a lead.

Quotes from this Episode:
“66 percent of that buyer's journey happens before Sales ever knows that the buyer is interested.” – John Miller
“The buyer is up to our tricks.” – John Miller
“Building trust is really demonstrating that you're thinking about things in a differentiated way.” – John Miller
“If as a marketer, we're stuck, it's probably because we're not being bold enough.” – John Miller
“Patience requires courage.” – John Miller

Resources:

John Miller:
LinkedIn: John Miller
John's Book: Playing It Safe Sucks - A Manifesto For Courageous Marketing
For Digital Slice Listeners: Special Listener Offer
Website: ScribeWise

Lomi: Lomi Composter Use “digitalslice” at checkout to save $50. And let Lomi solve your daily food waste problem, making your family a team of planet saving super heroes.

And, here's the link to my calendar for the two slots I have open to give you a sample coaching session: Coaching Session With Brad

Brad Friedman

Twitter:

@BradFriedman

@FriedmanGrp

Facebook: https://www.facebook.com/thefriedmangroup

LinkedIn:

https://www.linkedin.com/in/bfriedman/

https://www.linkedin.com/company/the-friedman-group-llc

Youtube: https://www.youtube.com/friedmansocialmedia

Website: https://friedmansocialmedia.com

Books
“Brad Friedman on Digital Marketing,” by Brad Friedman
“The Small Business Owner's Guide To Inbound Marketing,” by Brad Friedman
“100 Livestreaming & Digital Media Predictions,” by Ross Brand with a chapter by Brad Friedman

Here's the equipment we use and recommend:

Heil PR-40 Dynamic Studio Recording Microphone http://amzn.to/2hWshL8

Heil Sound PRSM Champagne Shockmount http://amzn.to/2hUMVen

Heil Sound PL-2T Overhead Broadcast Boom http://amzn.to/2hXTvB1

RODE Videomic Shotgun Microphone https://amzn.to/3cZp2fD

Logitech C920 Webcam http://amzn.to/2hNhiQk

Roland R-05 Digital Recorder http://amzn.to/2zZ2vN4

Neewer 6×9 foot Green Screen https://amzn.to/35G4K6u

Elgato Key Light https://amzn.to/3ial9Fg

LED Lighting Kit https://amzn.to/35GBPiW

Desk Mounting Stand https://amzn.to/3qanNxM

These products and more can be found at our Amazon Store Front
https://www.amazon.com/shop/bradfriedman

Our favorite Social Media Management Tool is AgoraPulse
https://friedmansocialmedia.com/agora

We highly recommend you use TubeBuddy to up your YouTube game!
TubeBuddy https://www.tubebuddy.com/TheFriedmanGroup

Libsyn is the Host of The Digital Slice Podcast. Just use our Libsyn code SLICE at https://friedmansocialmedia.com/libsyn to get up to 2 months of free podcasting service with Libsyn! Get your show on Apple Podcasts, get critical show-building stats—Libsyn even does video!

Streamyard is the tool we use to stream to all major platforms simultaneously directly from a browser. We also use Streamyard to record The Digital Slice Podcast because of its ability to provide us with crystal clear audio and 1080p video. Sign up today for free at https://friedmansocialmedia.com/streamyard

Launch your video Membership course or subscription website community with Uscreen. Uscreen helps creators like you build and grow their online video business with membership sites. See what you can do with Uscreen! https://friedmansocialmedia.com/uscreen

AFFILIATE LINKS
Thank you for trusting me with my honest opinion on future purchases you may make after listening to this podcast. I am always completely transparent with you. As a friend of The Friedman Group, LLC you allow me to be able to use affiliate/referral links when suggesting items for purchase. Please know I am a customer myself or have done sufficient research to feel comfortable sharing these links with you. When you click on a link and purchase the item I may receive a small “commission.” This allows me to continue to provide you with quality content and doesn't affect you in any way at checkout.

Not every link is a referral link and some appear here because my guest spoke about them and I want to make it easy for you to check 'em out. Thank you!

Ep 115: Credibility And Clarity: The Secret Ingredients For Success In Business

by Brad Friedman | The Digital Slice

Ep 115: Credibility And Clarity: The Secret Ingredients For Success In Business

by Brad Friedman

Credibility And Clarity: The Secret Ingredients For Success In Business

The Digital Slice Podcast is brought to you by The Friedman Group, LLC

Join Brad Friedman and Mitchell Levy as they chat about credibility and clarity. Two things every one of us need to succeed in business and life.

Global Credibility Expert Mitchell Levy is a 2x TEDx speaker (including the 28th most popular in 2021), an international bestselling author of over 60 books, a Certified Stakeholder Centered Coach, and an executive coach at Marshall Goldsmith’s 100 Coaches.

As an Executive Coach, Mitchell is a sounding board, a thinking partner, and someone who can hold the mirror to generate insights for personal change. This impact has earned him a place among the world’s Top 200 Leadership Voices by LeadersHum (#16 in 2023) and as the #1 Thought Leader in Ecosystems and Top 100 Thought Leader Overall by Thinkers360.

He’s an accomplished Entrepreneur who has created twenty businesses in Silicon Valley, including four publishing companies that have published over 750 books. Including my first book, “Brad Friedman on Digital Marketing – Doing Social Media Right, When You Don’t Have The Time And Don’t Want To Get In Trouble.” He’s provided strategic consulting to hundreds of companies and has been the chairman of the board of a NASDAQ-listed company.

In this Episode:

Mitchell speaks about his journey interviewing 500 thought leaders on the topic of credibility.
Mitchell says you have to be vulnerable for people to trust you.
Mitchell talks about the business owner's need for clarity and their Customer Point of Possibilities.
Mitchell discusses the importance of doing what you love.
Mitchell also talks about the need to make it easy for others to refer prospects to you.

Quotes from this Episode:
“Credibility is the quality in which you're trusted, known, and liked.” – Mitchell Levy
“Recommendations come at a significantly higher pace for those people who are credible.” – Mitchell Levy
“And when you're playing within a very focused playground, it's very easy to show and see all the marketing cookie cutter BS that you've been taught.” – Mitchell Levy
“What if the world were full of people who did the right thing and you could trust them when you met them and you knew they were going to do the right thing and you liked them?” – Mitchell Levy
“You can do the right thing and provide value to others and make money while you're doing it.” – Mitchell Levy

Resources:

Mitchell Levy:
LinkedIn: Mitchell Levy
Facebook: Mitchell Levy
X: Mitchell Levy
Instagram: Mitchell Levy
YouTube: Mitchell Levy
Website: Mitchell Levy
Credibility Booster: Sign Up For The Credibility Booster

Lomi: Lomi Composter Use “digitalslice” at checkout to save $50. And let Lomi solve your daily food waste problem, making your family a team of planet saving super heroes.

And, here's the link to my calendar for the two slots I have open to give you a sample coaching session: Coaching Session With Brad

Brad Friedman

Twitter:

@BradFriedman

@FriedmanGrp

Facebook: https://www.facebook.com/thefriedmangroup

LinkedIn:

https://www.linkedin.com/in/bfriedman/

https://www.linkedin.com/company/the-friedman-group-llc

Youtube: https://www.youtube.com/friedmansocialmedia

Website: https://friedmansocialmedia.com

Books
“Brad Friedman on Digital Marketing,” by Brad Friedman
“The Small Business Owner's Guide To Inbound Marketing,” by Brad Friedman
“100 Livestreaming & Digital Media Predictions,” by Ross Brand with a chapter by Brad Friedman

Here's the equipment we use and recommend:

Heil PR-40 Dynamic Studio Recording Microphone http://amzn.to/2hWshL8

Heil Sound PRSM Champagne Shockmount http://amzn.to/2hUMVen

Heil Sound PL-2T Overhead Broadcast Boom http://amzn.to/2hXTvB1

RODE Videomic Shotgun Microphone https://amzn.to/3cZp2fD

Logitech C920 Webcam http://amzn.to/2hNhiQk

Roland R-05 Digital Recorder http://amzn.to/2zZ2vN4

Neewer 6×9 foot Green Screen https://amzn.to/35G4K6u

Elgato Key Light https://amzn.to/3ial9Fg

LED Lighting Kit https://amzn.to/35GBPiW

Desk Mounting Stand https://amzn.to/3qanNxM

These products and more can be found at our Amazon Store Front
https://www.amazon.com/shop/bradfriedman

Our favorite Social Media Management Tool is AgoraPulse
https://friedmansocialmedia.com/agora

We highly recommend you use TubeBuddy to up your YouTube game!
TubeBuddy https://www.tubebuddy.com/TheFriedmanGroup

Libsyn is the Host of The Digital Slice Podcast. Just use our Libsyn code SLICE at https://friedmansocialmedia.com/libsyn to get up to 2 months of free podcasting service with Libsyn! Get your show on Apple Podcasts, get critical show-building stats—Libsyn even does video!

Streamyard is the tool we use to stream to all major platforms simultaneously directly from a browser. We also use Streamyard to record The Digital Slice Podcast because of its ability to provide us with crystal clear audio and 1080p video. Sign up today for free at https://friedmansocialmedia.com/streamyard

Launch your video Membership course or subscription website community with Uscreen. Uscreen helps creators like you build and grow their online video business with membership sites. See what you can do with Uscreen! https://friedmansocialmedia.com/uscreen

AFFILIATE LINKS
Thank you for trusting me with my honest opinion on future purchases you may make after listening to this podcast. I am always completely transparent with you. As a friend of The Friedman Group, LLC you allow me to be able to use affiliate/referral links when suggesting items for purchase. Please know I am a customer myself or have done sufficient research to feel comfortable sharing these links with you. When you click on a link and purchase the item I may receive a small “commission.” This allows me to continue to provide you with quality content and doesn't affect you in any way at checkout.

Not every link is a referral link and some appear here because my guest spoke about them and I want to make it easy for you to check 'em out. Thank you!

[PODCAST] Build Trust And Credibility While Livestreaming

by Brad Friedman | Live Video, Podcast

People do business with people they like, trust and find credible. In the digital world we live in today, building trust and credibility can be a challenge. When you meet people IRL they can look in your eyes, see your body language and hear your voice. The closest we get to this online is through video. And, through the power of live video, we get the opportunity to talk with any number of people, all in one place. In this episode of The Digital Slice Podcast, Ross Brand returns to chat about using livestreaming to build trust and credibility. (more…)

Use Inbound And Social Media Marketing To Showcase Your B2B Employees

by Brad Friedman | Social Media

There isn't any question that it takes a village to run a business, especially in the Business-to-Business (B2B) world. Your inbound and social media marketing should always showcase your company. But, we're finding that decision makers in the businesses we want to do business with are looking to receive a more personalized message. B2B decision makers want to see a human face behind the company they buy from rather than just a website, whitepapers, or an e-book giving product stats.
(more…)