by Brad Friedman | Social Media
HootSuite is a tool lawyers and law firms can use to effectively manage their online presence, stay abreast of current events in the legal arena and even prospect for clients and referral sources. For a broader look at how and why lawyers must embrace online tools like HootSuite read this. Though this post is specifically directed members of the legal community, many of the tips can be implemented by businesses of all types and sizes, so read on and look for Part 2 in a couple days. (more…)
by Brad Friedman | General Business Advice, Social Media
This is a guest post writtent by Brent Carnduff.
Millennials, the 80 million 13-31 year old Americans that grew up immersed in technology and who are about to become the recipients of the greatest transfer of wealth in history, are as a group, more conservative and less trusting of the financial advisor than previous generations, according to research completed earlier this year by Accenture. (more…)
by Brad Friedman | Social Media

The Friedman Group, LLC is a HootSuite Certified Pro
This is a guest post written by Mike Allton.
Many business owners spend time every day researching and reading interesting articles and websites that they would like to share to their social media accounts and with their followers. While you can copy and paste URLs into status update windows to compose posts, that's a manual and time-consuming process and a poor ploy when you want to share several articles in a row. (more…)
by Brad Friedman | Social Media

This is a guest post by Jacob Curtis, a Community manager at Bonfire Marketing who is associated with SteamFeed.
LinkedIn endorsements have been received with mixed reviews since their introduction to the platform in September 2012. What originally started as a way for others to vouch for your listed skills without having to write a lengthy recommendation, has since turned into a popularity contest where just about anyone can endorse you for a skill regardless of their understanding of your actual experience. (more…)
by Brad Friedman | Social Media
This week's Guest Post is written by Anny Solway, a writer at ThemeFuse. She likes to discover new ideas about internet marketing, social media and blogging.
The rise of social media has led to many opportunities for small businesses to reach consumers directly. With a professional website done with any number of WordPress themes combined with social media, a business is going to get maximum value from their web presence. Because these social media pages allow a business to show their personality and relay an unfiltered message directly to consumers, it can be a great way to produce brand loyalty and reinforce bonds between the business and existing customers while fostering new relationships. Some tools exists that can help make your social media marketing campaign a bit easier to run while making your sites look their best, enticing customers visually and with great content. (more…)