With digital marketing likely top of mind in your business, have you figured out what you could improve in the coming year? If you think you have all bases covered, you may not when it comes to content. In the B2B world, creating content isn't always so cut and dry either. It doesn't always mean just writing something basic and hoping it becomes found. (more…)
The biggest shopping season of the year is in full force. And, there's still time to implement your holiday social media marketing campaign. (more…)
Maintaining your online presence while interacting with followers, prospects and customers on social media can prove to be overwhelming at times. Hootsuite, however, has made it incredibly efficient for businesses to manage, scale, communicate and remain effective while implementing their social media strategy, yielding growing results over time. The success behind this social media management tool lies in its simplicity to use, the ability to see multiple social media accounts on one dashboard, and to schedule posts in advance to boost productivity. It is indeed a winning tool to execute your social media goals. (more…)
It takes multiple people to design and implement a great social media marketing strategy. But different people can have vastly different ideas about how to approach social media marketing, including what kind of tone to cultivate on a social media page, how often content should be posted, and even what type of content is appropriate to post. This is why it’s essential to design a social media policy for any social media marketing strategy. Failing to do so can lead to unfocused, ineffective, and potentially even inappropriate content on your social media pages. (more…)
This Guest post is written by Veronika Kavanova, Head of Marketing and PR at FreelanceHouse. She's a healthy lifestyle freak, and Game of Thrones enthusiast. You can find her on Twitter. (more…)
