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Google+ First Impressions

At the end of June, Google unveiled Google+ and entered into a head-to-head competition with Facebook. I have been on Google+ for less than a week and thought I share some of my first impressions. Just a quick reminder: Though I am a user of Google products (Google Apps, Android phone, etc.) In February of 2010, I wrote about how Google scares me. Frankly, that feeling of uneasiness is still around. That being said, here are some of my first impressions about Google+. (more…)

The Future of Social Media Marketing for Professionals Part 4

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In Part 1 we discussed how changes in technology have changed the way prospects look for professional service providers. In Part 2 we looked at the strategies and social media tools prospects are using to find and hire professional service providers. In Part 3, we focused on Facebook and Twitter. These are two tools you should be using to market yourself and your practice. Here in Part 4, We'll focus on LinkedIn and its ability to help you with business development. (more…)

The Future of Social Media Marketing for Professionals Part 3

Image from http://socialmediahandson.com/

In Part 1 we discussed how changes in technology have changed the way prospects look for professional service providers. In Part 2 we looked at the strategies and social media tools prospects are using to find and hire professional service providers. Here in Part 3, we'll focus on some of the tools you should be using to market yourself and your practice. Keep in mind, these tools change constantly, so you have to find ways to keep up. Once you do you'll find it was worth it. (more…)

Tips For Writing SEO-Friendly Blog Posts

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Many people who read blog posts use search engines to find what they read, so you need to do what you can to have your blog rank highly when people search for terms related to what you are writing. Thus, when writing a blog post you must consider your audience AND the digital web-crawlers employed by search engines like Google.  This should be part of your digital strategy. Here's a few tips to help you write SEO-friendly blog posts. (more…)

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