Inbound Marketing For Financial Services Providers: Reliability vs. Relatability
Inbound marketing is a technique that works no matter what field you’re engaged in. For financial services providers especially, it’s possible to increase your customer base exponentially by utilizing this method. This is because one of the things that people look for in a financial advisor is reliability. They want to find someone they can trust with their money. As a result, marketing methods which go over the top are generally suspect. Everyone knows that they can’t double or treble their money in a short period of time and they don’t trust people who promise them such things. On the other hand, they are much more likely to trust someone who doesn’t make an obvious effort to lure them in i.e., someone who practices inbound marketing. (more…)
