Twitter Ads has been an effective way for many smaller businesses to get noticed in their markets. But which Twitter format should you use? There are three you can select: Promoted Tweets, Promoted Accounts, and Twitter Cards. Each one can be used to reach different social media marketing and advertising goals. (more…)
If you are a solo practitioner or work for a firm that frowns on tweeting, take note: your competition is out there using Twitter and getting more publicity, brand awareness and clients.
It is okay to tweet—the ABA and state bar associations are doing it. Don’t hold back because you think it’s unprofessional; in fact, not tweeting is a bit weird, particularly if you’re looked upon as a rainmaker. We’ve put together a Twitter cheat sheet for attorneys to help you get started. (more…)
People often ask me “What are the recommended tweeting practices for professionals?” Of course, there's no definitive answer to this question, but there are some best practices to be shared. Twitter is a great tool for keeping in touch with clients. Once you've got a solid following, you need to take care so they don’t lose interest. (more…)
This is a Guest Post by Lisa Mason
I recently read a blog post by a friend of mine about how she does Twitter. It was a simple list of 10 things she does with her Twitter account. Inspired by my dear friend Lori Moreno, I am creating my own list for “How I Do Twitter.” (more…)
