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Build Your Social Media Schedule For 2012

It's 2012 and I can't resist jumping on the “Things To Do In 2012” bandwagon. Slowly but surely, people we are meeting with are starting to understand how important is is for them to get involved with social media marketing. Those who are onboard often tell me they are overwhelmed and need help, and they know we are here to help. But, if you're one of those who want to manage your online presence all by yourself, and you're feeling overwhelmed, maybe we can help you organize your social media efforts and bring some balance back into your life. (more…)

The New Twitter!

Twitter got a major upgrade yesterday and now sports a brand new look and many new features worth exploring. I think this was a major update resulting in a new website, new apps for iOS and Android and a major update to it's recently acquired social media integrator, TweetDeck. (more…)

I Know You Hear Me, But Are You Listening?

The Ear

Image: http://blankbored.wordpress.com

Perception of your brand has always had some degree of word-of-mouth that shaped it. But the power of social media is changing everything. Now, there is an entire community of conversation about your brand, your product, or your service. Now is the time to decide what you are going to do about. Will you engage with this community or sit back and wait to see what happens? (more…)

Twitter’s Web Analytics Tool

Last week, Twitter released its own web analytics tool to help website owners who rely on Twitter for content distribution determine how much traffic they are getting from the site. The tool is intended to give website owners more data to help them determine if Twitter is driving traffic to their site. (more…)

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