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Back To School Privacy Tips

Back to School

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The sun is starting to rise later and set earlier. School Zone lights are flashing first thing in the morning and mid-afternoon. Kids must be back in school and spending more time than ever online. Today's students are required to send personal information over the Internet in order to use academic online tools. Today's students are also incredibly active social network users. With all that in mind, some thoughts about privacy are in order. (more…)

Twitter: Business Owners, Look Before You Leap

Business owners we meet with are increasingly asking about Twitter. They want to know if Twitter is really a good place to be interacting with customers, providing customer service and marketing their products or services. Some of this stems from the publicity Frank Eliason, better known as “@comcastcares” received a few years ago. Some of this stems from a need to tap into a younger market during an economic downturn. (more…)

Avoiding LinkedIn Compliance Issues

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A few months ago we wrote about how the Securities and Exchange Commission (SEC) and the Financial Industry Regulatory Authority (FINRA) are trying to adapt its regulations to the social media world. Today, we'd like to expand on that and discuss how you can probably participate in LinkedIn without incurring the wrath of compliance. To do this, you must follow a few easy, and likely familiar, rules. (more…)

Whole Foods Market’s Subtle Social Media Marketing Plan

Image from ocps.net

According to Bill Tolany of Whole Foods Market, responses to customer comments make up 85% of all the Tweets the company sends out. 10% of the Tweets are content-based and 5% are promotional. Mr. Tolany, in remarks made at the Corporate Social Media Summit in New York in June, indicated customer interaction is the core of the company's social media efforts and a key to improving Whole Foods' bottom line. (more…)

Plaintiffs, Beware Of Social Media

Image from socialmedialawstudent.com

In spite of the fact I often tell people I am a “Recovering Attorney,” I remain very interested in how the courts are ruling on social media issues. Call it intellectually stimulating. There was a case in Pennsylvania in May that caught my eye. In this case, Zimmerman v. Weiss Markets, Inc., Judge Charles H. Saylor of the Court of Common Pleas of Northumberland County, Pa. issued a ruling analyzing the world of social media. (more…)

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