Twitter vs. USA: PR Win Or Fight To Preserve First Amendment Right Of #Transparency?
Twitter HQ, Photo credit Aaron Durand (@everydaydude) for Twitter, Inc.
Transparency is a word we hear a lot these days We hear it from our politicians and we hear it from the tech companies and online businesses handling our personal and private information. Earlier this week, Twitter filed a Complaint for Declaratory Judgment against the United States Department of Justice and the Federal Bureau of Investigation. (more…)
Ready to take your “World’s Greatest Social Media Strategy” to the next level? Excellent! As you know, late summer/early fall is that time of the year when companies start looking ahead to next year and putting together marketing plans for 2015. Are you just now considering social media tactics as a way to drive overall business goals and objectives and looking for that secret ingredient? Or are you spinning the wheels in regard to how you can ramp up successful social media programs that are already in place? If so, I have great news for you in the form of a simple, one-word answer: Creativity. 
If you are a solo practitioner or work for a firm that frowns on tweeting, take note: your competition is out there using Twitter and getting more publicity, brand awareness and clients.
You’re investing time—which is money—and possibly actual funds on social media. How do you know what ROI (return on investment) you’re getting for these efforts? Is there a way to measure your social media ROI?
