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The Digital Slice Podcast
This is an amazing example of powerful digital storytelling by the great Brad Friedman who does such an amazing job of treating his guests with the utmost respect and due diligence. I’ve been on a few podcasts here and there and I have to say, in all honesty, Brad does the best job of going the distance to make sure he thoroughly understands his invitees and he crafts a perfect contextual narrative for the audience. You need to subscribe to this podcast!
I listen to a fair amount of poddys and I really like this one. Brad is easy to listen to. The sound is very clear (audible) and pleasant. And, the content is fantastic. Listening to each of these makes me want to return again and again to listen to more, which is why I subscribed. I'm actually going to use Podcast 2 (about social employee enablement) to advise one of my new clients.
Very informative podcast with a charming and funny host. I might be a little biased (disclaimer), but if you're interested in a podcast about all things digital marketing, I highly recommend a listen.
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Ep: 001 Welcome to The Digital Slice Podcast
Welcome To The Digital Slice Podcast
Brad Friedman is about everything digital marketing. He is president of The Friedman Group, LLC, which focuses on helping business owners and professionals implement inbound and social media strategies that generate revenue. Brad has an eclectic background which includes being an attorney, allowing him a professional understanding of his clients and their need to establish a solid online presence. He also has extensive experience in professional industries allowing him to help you harness the power of social networks in alignment with your brand development. Brad specializes in digital marketing strategy development, social media marketing, training, networking and more.
In this Episode:
- What the Digital Slice podcast aims to bring to its digital marketing-oriented audience in terms of business success
- Podcast topics to watch out for including inbound marketing, email marketing, social media marketing, digital advertising and so much more
- How the podcast will be an interesting variety of expert interviews and recordings of Facebook like interviews
- How to join the live Facebook broadcast
- What to expect from the Digital Slice in terms of length, frequency, etc.
- How to get bonus tracks, updates, insider fun, and more digital tips
Quotes From this Episode:
“Hope you enjoy listening to each episode as much as I enjoyed putting them together.” - Brad Friedman
“If you had half as much fun listening as I did creating it, then I had twice as much fun as you.” - Brad Friedman
“Do something nice for someone else today.” - Brad Friedman
Resources:
Brad Friedman
Twitter:
Facebook: https://www.facebook.com/thefriedmangroup
LinkedIn:
https://www.linkedin.com/in/bfriedman/
https://www.linkedin.com/company/the-friedman-group-llc
Youtube: https://www.youtube.com/friedmansocialmedia
Website: https://friedmansocialmedia.com
Books
“Brad Friedman on Digital Marketing,” by Brad Friedman
“The Small Business Owner's Guide To Inbound Marketing,” by Brad Friedman
Be sure to sign up for the Brad Bot at TheBradBot.com To get reminders when I go live on Facebook and to receive freebies and other content from The Friedman Group, LLC.
Ep 056: Level Up Your Employee Advocacy Game To Succeed
Level Up Your Employee Advocacy Game To Succeed
Level Up Your Employee Advocacy Game To Succeed
In this episode, Brad Friedman and Jonathan Baldock talk about the importance of employee advocacy, LinkedIn best practices, and more.
Jonathan works in an advisory role for SocialHP. With 10 years of experience at LinkedIn, serving customers like Accenture, JPMorgan Chase, Johnson & Johnson, PepsiCo, Hershey's, IBM, and more, he is highly skilled in social sharing best practices, social media recruitment, sales, and marketing strategies.
In this Episode:
- Jonathan shares multiple tips and tricks for leveling up your LinkedIn presence
- Jonathan talked about the importance of leveraging your employees and developing an employee advocacy program.
- At the same time, Jonathan talked about the difficulty of getting your employees to actively and consistently engage in an employee advocacy program.
- Jonathan talked about social selling and the salespeople who meet their quotas because of social selling.
Quotes from this Episode:
“The average person on LinkedIn has 800 connections” – Jonathan Baldock
“I would start with the people who are already behaving in the right way because there will always be a few tech-savvy employees who are already doing the right stuff” – Jonathan Baldock
“At LinkedIn, we had the perfect content sharing ratio which was called 3, 2, 1.” – Jonathan Baldock
Resources:
Jonathan Baldock:
LinkedIn: Jonathan Baldock
Website: SocialHP
Resources:
Brad Friedman
Twitter:
Facebook: https://www.facebook.com/thefriedmangroup
LinkedIn:
https://www.linkedin.com/in/bfriedman/
https://www.linkedin.com/company/the-friedman-group-llc
Youtube: https://www.youtube.com/friedmansocialmedia
Website: https://friedmansocialmedia.com
Books
“Brad Friedman on Digital Marketing,” by Brad Friedman
“The Small Business Owner's Guide To Inbound Marketing,” by Brad Friedman
Be sure to sign up for the Brad Bot at TheBradBot.com To get reminders when I go live on Facebook and to receive freebies and other content from The Friedman Group, LLC.
Ep 055: Digital Advertising During The Global Pandemic
Digital Advertising During The Global Pandemic
Join Brad Friedman and Carrie Gottschalk as they chat about how businesses could be using digital advertising to grow their business during the global pandemic.
Carrie is a highly recognized influencer within the social media industry and has been at the forefront of the social media revolution for 13 years, paid social media for 5 years, and has managed over 15 million dollars in ad-spend — working with large clients Shari's Berries, Wyndham Hotels, and TEDxMileHigh. With her extensive experience in domestic and international markets, she's known as a skilled social media strategist, advertiser and has also gained a strong understanding of digital performance metrics with a good portion of her experience in eCommerce, Direct Response, and Performance Marketing.
In this Episode:
- Carrie talked about digital advertising tactics during the global pandemic
- Carrie talked about the need for businesses to understand who their customer is.
- Carrie talked about the need to know your business' sales cycle and understand how long it takes for someone to decide to purchase your product or service.
- Carrie talked about the need to watch your metrics and budgets.
- Carrie talked about the need to test and tweak all the time so people don't get bored with your ads.
Quotes from this Episode:
“I think digital advertising is still really important to a lot of business owners.” – Carrie Gottschalk
“There was a lot of chatter last year about whether we should hold back.” – Carrie Gottschalk
“It's knowing your business, your means, where your audience is at, and what applies to them now.” – Carrie Gottschalk
“What could you anticipate that people are doing now that they wouldn't have been doing pre-pandemic. And how can you tailor that and learn about that just a little bit more?” – Carrie Gottschalk
“You need to understand your brand or product first before you start throwing money at the wall to see what sticks.” – Carrie Gottschalk
Resources:
Carrie Gottschalk:
Instagram: Carrie Gottschalk
LinkedIn: Carrie Gottschalk
Resources:
Brad Friedman
Twitter:
Facebook: https://www.facebook.com/thefriedmangroup
LinkedIn:
https://www.linkedin.com/in/bfriedman/
https://www.linkedin.com/company/the-friedman-group-llc
Youtube: https://www.youtube.com/friedmansocialmedia
Website: https://friedmansocialmedia.com
Books
“Brad Friedman on Digital Marketing,” by Brad Friedman
“The Small Business Owner's Guide To Inbound Marketing,” by Brad Friedman
Be sure to sign up for the Brad Bot at TheBradBot.com To get reminders when I go live on Facebook and to receive freebies and other content from The Friedman Group, LLC.
Ep 054: Personalized Messaging Is Our Savior
Personalized Messaging Is Our Savior
Join Brad Friedman and Mike Betzer as they chat about customer service, customer experience, and which big brands are doing it right.
Mike Betzer is the Chief Digital Transformation Officer of Khoros where he is focused on maintaining strong customer health across all of the product lines. Mike has been helping big brands interact with customers for 30+ years. An experienced executive in contact center and CRM, Mike worked for MCI for 14 years leading contact centers and technology. He then started Ineto Services in 1999, a SaaS contact center infrastructure company, which he built to profitability over five years and sold to Siebel in 2004.
Mike then led the new Siebel OnDemand division, becoming the lead for CRM strategy at Oracle after Siebel was acquired in 2006. In 2008 he was recruited by Convergys as a President and Officer to create a new technology division and lead key acquisitions. He left Convergys to start Social Dynamx which was acquired by Lithium. And the rest, as they say, is history.
In this Episode:
- Mike talks about his work background and something called “long-distance.”
- Mike talks about the importance of understanding customer experience analytics.
- Mike talks about how important it is for brands to focus on customer experience.
Quotes from this Episode:
“If you can get the logic and the knowledge and the understanding and the data, listening to your customers correctly, it makes beautiful music” – Mike Betzer
“If you listen to your customers correctly they'll tell you exactly what to do.” – Mike Betzer
“The most important thing brands can do to provide a great customer experience is to change their mindset” – Mike Betzer
“The most important thing for brands to do is to appreciate the new technology, understand that it's there, and it has to come from the top.” – Mike Betzer
Resources:
Mike Betzer:
LinkedIn: Mike Betzer
Website: khoros.com
Resources:
Brad Friedman
Twitter:
Facebook: https://www.facebook.com/thefriedmangroup
LinkedIn:
https://www.linkedin.com/in/bfriedman/
https://www.linkedin.com/company/the-friedman-group-llc
Youtube: https://www.youtube.com/friedmansocialmedia
Website: https://friedmansocialmedia.com
Books
“Brad Friedman on Digital Marketing,” by Brad Friedman
“The Small Business Owner's Guide To Inbound Marketing,” by Brad Friedman
If you want to sign up and get a one-month free trial of Stitcher Premium monthly plan, go to Stitcher Premium and use Promo Code DIGITALSLICE (all one word) at checkout.
Be sure to sign up for the Brad Bot at TheBradBot.com To get reminders when I go live on Facebook and to receive freebies and other content from The Friedman Group, LLC.
Ep 053: Being A Thrifty Marketer
Being A Thrifty Marketer
Join Brad Friedman and Vivek Nair as they chat about what it means to be a Thrifty Marketer.
Vivek is an experienced marketing executive with a proven track record of setting up successful marketing teams and running programs on tight budgets. After starting his career as a business development executive in 2005, He pivoted and became a marketer in 2006. Vivek says his career can be summed up by the phrase - From Accidental Marketer to Thrifty Marketer.
Vivek has always associated himself with brands that never had those fat pockets. Having tight budgets and thin teams always force you to devise smart strategies and tactics for maximum impact. That’s how he evolved into The Thrifty Marketer.
Vivek has his own podcast and is a proficient writer on his blog which you can find at thriftymarketer.com. He also has contributed to Thrive Global and Business2Community.
In this Episode:
- Vivek shares his marketing journey.
- Vivek talks about how small businesses can be Thrifty Marketers.
- Vivek discusses what it's like to be a marketer in India and some of the challenges of working with small businesses as opposed to the larger brands.
- Vivek shares a bit about his investment in the concept of Inbound Marketing.
Quotes from this Episode:
“I was not a good salesman. I wasn't able to lie.”
“You don't have to be spending so much money to promote your brand. There are wonderful ways you can utilize to tell your story.”
“One day I think I'll write a book about ‘How To Use Your Smartphone As Your CMO.”
“Once you figure out what your audience likes, there are 101 thrifty ways to promote stuff to them.”
Resources:
Vivek Nair:
Facebook: Vivek Nair
Facebook Business Page: The Thrifty Marketer
Twitter: The Thrifty Marketer
Instagram: The Thrifty Marketer
YouTube: The Thrifty Marketer
Website: The Thrifty Marketer
Resources:
Brad Friedman
Twitter:
Facebook: https://www.facebook.com/thefriedmangroup
LinkedIn:
https://www.linkedin.com/in/bfriedman/
https://www.linkedin.com/company/the-friedman-group-llc
Youtube: https://www.youtube.com/friedmansocialmedia
Website: https://friedmansocialmedia.com
Books
“Brad Friedman on Digital Marketing,” by Brad Friedman
“The Small Business Owner's Guide To Inbound Marketing,” by Brad Friedman
If you want to sign up and get a one-month free trial of Stitcher Premium monthly plan, go to Stitcher Premium and use Promo Code DIGITALSLICE (all one word) at checkout.
Be sure to sign up for the Brad Bot at TheBradBot.com To get reminders when I go live on Facebook and to receive freebies and other content from The Friedman Group, LLC.
Ep 052: Using Social Media To Grow Your Business During A Crisis
Using Social Media To Grow Your Business During A Crisis
In today's episode of The Digital Slice Podcast, Brad shares a recording of a virtual presentation he gave at the Resilience 2020 Global Virtual Conference, titled Using Social Media To Grow Your Business During A Crisis.
2020 has been a year of crisis for business owners and marketers alike. Of course, we’ve been devastated by the COVID-19 Coronavirus for most of the year and, more recently, our attention has been directed to the Black Lives Matter movement.
In this Episode:
- Brad advised that when a crisis occurs, pause everything and take stock in what you're currently doing and what is going on around you.
- Brad suggests spending a significant amount of time listening.
- Brad suggests that another key question companies must address is: Who should we communicate to?
- Brad believes that a crisis may afford a business the time to take a dive deep into the company messaging.
- Brad suggests that you focus in on the best channels to use to get your message out to your audience.
- During a crisis Brad suggests that you focus on being there for your customer and your lead rather than selling your product or service.
Quotes from this Episode:
“Businesses need to be nimble. Be aware of what is going on in the world. And aware of how that might result in a shift in their digital marketing strategy.” - Brad Friedman
“In these circumstances, you have to ask yourself, Is my content going to be appreciated right now?” -Brad Friedman
“When crafting our marketing messages, it’s always a good idea to put ourselves in the shoes of our audience.” -Brad Friedman
“Silence would be deadly. And, saying the wrong thing could also be damaging.” -Brad Friedman
“To be honest, if you’re working with me, or if you’ve heard me speak before, you know I’m always preaching that your marketing message needs to be a message of helping along with selling.” -Brad Friedman
“There is no better time than a crisis to be “Shelping” in order to grow your business.” -Brad Friedman
Resources:
Brad Friedman
Twitter:
Facebook: https://www.facebook.com/thefriedmangroup
LinkedIn:
https://www.linkedin.com/in/bfriedman/
https://www.linkedin.com/company/the-friedman-group-llc
Youtube: https://www.youtube.com/friedmansocialmedia
Website: https://friedmansocialmedia.com
Books
“Brad Friedman on Digital Marketing,” by Brad Friedman
“The Small Business Owner's Guide To Inbound Marketing,” by Brad Friedman
Be sure to sign up for the Brad Bot at TheBradBot.com To get reminders when I go live on Facebook and to receive freebies and other content from The Friedman Group, LLC.
Ep 051: What's New In Camtasia 2020?
What's New In Camtasia 2020?
Join Brad Friedman and Gord Isman as they chat about what's new in Camtasia 2020.
Gord Isman helps small businesses and entrepreneurs grow their business using online video. Gord has developed a wide variety of video skills in order to be able to help entrepreneurs, small business owners, and YouTubers achieve their video creation goals and solve their content marketing challenges.
Gord offers clients both done-for-you services and one-on-one coaching through every stage of video creation from storyboarding and scriptwriting to shooting and editing. Though Gord is proficient in using many different video editing software platforms, he is best known for his use of Camtasia and has an incredibly popular YouTube channel with close to 8,000 subscribers that is filled with Camtasia tutorials, YouTube Success Strategy Videos and more.
If you want to watch what Gord demonstrated during the podcast, here's the link: https://youtu.be/XZKNZJDsNLA
You can find Gord's full Camtasia 2020 review and demo at https://youtu.be/ZWbTDTPz_BA
Download Camtasia 2020 here: https://gordisman.com/go/camtasia
In this Episode:
- Gord talks about many of the new features in Camtasia 2020
- Gord talked about and demonstrated the new Replaceability feature.
- Gord talked about and demonstrated the new Placeholder and Templates features.
- Gord talked about and demonstrated the new Presets and Favorites.
- Gord also talked about why small businesses use Camtasia and its benefits to the small business owner who wants to take his videos to the next level.
Quotes from this Episode:
“You know, times can change when you're given a nice severance package… And I ended up settling into the world of video” – Gord Isman
“I was super excited about producing a video for this year's release of Camtasia 2020 because I think it has double to triple the amount of new features that I've seen in the last several releases.” – Gord Isman
“You're going to see that this gives you the building blocks and power, especially for people that don't have a lot of editing skill but now can have opportunity to create videos more quickly.” – Gord Isman
“Business owners need to look at at the different kinds of uses and purposes for videos and what is your need” – Gord Isman
“Camtasia is for people who want to get videos DONE and want them to look professional” – Gord Isman
Resources:
Gord Isman:
Facebook: Gord Isman
Instagram: Gord Isman
LinkedIn: Gord Isman
Website: gordisman.com
Brad Friedman
Twitter:
Facebook: https://www.facebook.com/thefriedmangroup
LinkedIn:
https://www.linkedin.com/in/bfriedman/
https://www.linkedin.com/company/the-friedman-group-llc
Youtube: https://www.youtube.com/friedmansocialmedia
Website: https://friedmansocialmedia.com
Books
“Brad Friedman on Digital Marketing,” by Brad Friedman
“The Small Business Owner's Guide To Inbound Marketing,” by Brad Friedman
Be sure to sign up for the Brad Bot at TheBradBot.com To get reminders when I go live on Facebook and to receive freebies and other content from The Friedman Group, LLC.
Ep 050: Busting The Myths, Rumors & Stories of Social Media Marketing With SCIENCE
Busting The Myths, Rumors & Stories of Social Media Marketing With SCIENCE
Scott Ayres is the Content Scientist for the Social Media Lab powered by Agorapulse. Scott conducts extensive tests and research to help social media managers and business owners get the most out of their posts, busting myths along the way with SCIENCE!
In today’s Digital Slice Podcast we’re doing just that! We're busting the myths, rumors and stories of social media marketing with SCIENCE!
In this Episode:
- Scott talks about a recent science project Where he compared Facebook mobile ads to desktop ads.
- Scott talked about a science project where his hypothesis was wrong.
- We experienced a bell ringing in the school Scott was in to let him know class was over.
- We talked about the benefits of using Agorapulse and Scott provided listeners with a code for a free month.
Quotes from this Episode:
“I was curious to see if mobile ads performed better because there are so many more people on mobile.” – Scott Ayres
“Anytime we do any of our experiments I try to form a hypothesis beforehand, based on what I’m reading.” – Scott Ayres
“I love Facebook Ads Manager for the Split Testing!” – Scott Ayres
“I have a special link for you. I didn’t even tell Brad this. You can go to agorapulse.com/lab and sign up for a free trial. And there’s a coupon code on there actually. You can get your first paid month for free, whenever you do sign up to pay.” – Scott Ayres
“You know what’s funny? I’m in a school building right now and the bell just rang. So, class is over” – Scott Ayres
Resources:
Scott Ayres
Website: Social Media Lab
Website: Agorapulse
Facebook: Social Media Lab
LinkedIn: Scott Ayres
Twitter: Social Media Lab
Twitter: Scott Ayres
Instagram: Scott Ayres
Instagram: Social Media Lab
Brad Friedman
Twitter:
Facebook: https://www.facebook.com/thefriedmangroup
LinkedIn:
https://www.linkedin.com/in/bfriedman/
https://www.linkedin.com/company/the-friedman-group-llc
Youtube: https://www.youtube.com/friedmansocialmedia
Website: https://friedmansocialmedia.com
Books
“Brad Friedman on Digital Marketing,” by Brad Friedman
“The Small Business Owner's Guide To Inbound Marketing,” by Brad Friedman
Be sure to sign up for the Brad Bot at TheBradBot.com To get reminders when I go live on Facebook and to receive freebies and other content from The Friedman Group, LLC.
Ep 049: The Psychology Of The Voice
The Psychology Of The Voice
Tracy Goodwin is a voice coach. And, we’re not talking about singing! Over the last 30 years, Tracy has coached thousands of celebrities, business professionals, entrepreneurs and podcasters around the globe how to find their voice and captivate the room so they inspire others and make a bigger impact with their message.
Tracy’s approach, the Psychology of the Voice is unique and gets to the core of eliminating voice habits and changing them for good.
People all over the world seek her out for her expertise to free the barriers that keep them from getting to the next level in their business and personal lives.
In this Episode:
- Tracy’s entrepreneurial journey started at age 12, even though she was raised in a family where she wasn’t allowed to use her voice.
- What is this Psychology of the Voice method of teaching?
- What are the five elements of vocal variety and how can we use them to get what we want?
- “Pause” is the most powerful tool in the voice toolbox.
- Voice work is about re-writing habits.
- Why so many people can benefit from this work and it’s not on their radar.
- You can use your voice to take your business to the next level.
Quotes from this Episode:
“I couldn’t imagine that I was supposed to be a voice coach because of my history.” – Tracy Goodwin
“Before we’re 5, literally one phrase like, ‘Hey Brad, shut up!’ can change how we use our voice forever.” – Tracy Goodwin
“I help people find the best version of themselves and reveal it in their voice.” – Tracy Goodwin
“So, I teach people how to speak with confidence, how to make connections instantly, how to captivate the audience no matter if its an audience of one or of thousands, and compel people to do what they want them to do.” – Tracy Goodwin
“I have so many people say, ‘This isn’t voice, this is transformation.’ ‘This isn’t voice, this is finding my identity.’ And, that’s really how I feel about it.” – Tracy Goodwin
Resources:
Tracy Goodwin
Website: Captivate The Room
Facebook: Tracy Goodwin
LinkedIn: Tracy Goodwin
Twitter: Tracy Goodwin
Instagram: Tracy Goodwin
Podcast: Captivate The Room
Brad Friedman
Twitter:
Facebook: https://www.facebook.com/thefriedmangroup
LinkedIn:
https://www.linkedin.com/in/bfriedman/
https://www.linkedin.com/company/the-friedman-group-llc
Youtube: https://www.youtube.com/friedmansocialmedia
Website: https://friedmansocialmedia.com
Books
“Brad Friedman on Digital Marketing,” by Brad Friedman
“The Small Business Owner's Guide To Inbound Marketing,” by Brad Friedman
Be sure to sign up for the Brad Bot at TheBradBot.com To get reminders when I go live on Facebook and to receive freebies and other content from The Friedman Group, LLC.
Ep 048: 10X Your ROI in 7-Steps
10X Your ROI in 7-Steps
10X Your ROI in 7-Steps
Busy entrepreneurs don’t need to hear about a hundred steps to marketing success! What entrepreneurs and small business owners need are baseline reviews and a deep understanding of their customers and competitors.
Jason Weaver is an author, digital growth marketer, and a Managing Partner at Local Web Marketing System.
In this Episode:
- Jason’s entrepreneurial journey from writing a book to building his own business
- A how-to digital marketing plan via Jason’s book, “FIX Marketer: The 7-Step Plan to 10X Marketing R.O.I. For Local Businesses”
- What it really takes to get your business started
- How to establish processes and systems to increase your productivity as an entrepreneur
Quotes from this Episode:
“If you have a 7-step plan or strategy and 5 of those 7 things work and you can see that they’re making you money, you can keep improving and you can cut out all the stuff that doesn’t work and double down on what’s working” - Jason Weaver
“You have to ask every customer for feedback, and you have to reply to every review.” - Jason Weaver
“If you understand your customers and you understand your competitors then you can start to see the mindset of the customer in the landscape they’re going through.” - Jason Weaver
“Even if nobody from your industry is doing good ads, you can go look at these guys that are doing good ads and do it yourself.” - Jason Weaver
Resources:
Jason Weaver
Website: Local Web Marketing System
Website: FIX Marketer
Facebook: Jason Weaver
Facebook: Local Web Marketing
Facebook: FIX Marketer
LinkedIn: Jason Weaver
Twitter: Jason Weaver
Book: FIX Marketer: The 7-Step Plan to 10X Marketing R.O.I. For Local Businesses
FIX Marketer
Brad Friedman
Twitter:
Facebook: https://www.facebook.com/thefriedmangroup
LinkedIn:
https://www.linkedin.com/in/bfriedman/
https://www.linkedin.com/company/the-friedman-group-llc
Youtube: https://www.youtube.com/friedmansocialmedia
Website: https://friedmansocialmedia.com
Books
“Brad Friedman on Digital Marketing,” by Brad Friedman
“The Small Business Owner's Guide To Inbound Marketing,” by Brad Friedman
Be sure to sign up for the Brad Bot at TheBradBot.com To get reminders when I go live on Facebook and to receive freebies and other content from The Friedman Group, LLC.
Ep 047: An Entreprenuer Inside A Dermatologist
An Entrepreneur Inside A Dermatologist
An Entrepreneur Inside A Dermatologist
Many professionals have that desire for continuous personal and professional development. And some, have a strong desire to build their own businesses.
MaryBeth Parisi is a practicing Dermatologist. In the past 2 years, she exercised her entrepreneurial spirit and became an Independent Consultant for Rodan+Fields. Additionally, she started a business as a knowledge broker and became part of another entrepreneurial project. On top of it all, MaryBeth is also a mother of 4.
In this Episode:
- How MaryBeth was drawn into dermatology to make a difference in people’s lives
- How to learn the business side of a medical practice
- The driving force behind MaryBeth’s involvement with Rodan+Fields
- MaryBeth’s knowledge broker business and social media marketing
Quotes from this Episode:
“I love being able to create my own businesses.” - MaryBeth Parisi
“A lot of people are definitely more concerned with what they’re putting on their skin.” - MaryBeth Parisi
“[Being a Knowledge Broker is] kind of giving back. It’s taking your knowledge and kind of teaching whatever that knowledge is.” - MaryBeth Parisi
“A lot of it is on Facebook for me. It’s still a big avenue. That’s where a lot of the skincare consultants are.” - MaryBeth Parisi
Resources:
MaryBeth Parisi
Website: Rodan+Fields
Facebook: Dr. MaryBeth Parisi
LinkedIn: Dr. MaryBeth Parisi
Instagram: MaryBeth Parisi
YouTube: Dr. MaryBeth Parisi
Brad Friedman
Twitter:
Facebook: https://www.facebook.com/thefriedmangroup
LinkedIn:
https://www.linkedin.com/in/bfriedman/
https://www.linkedin.com/company/the-friedman-group-llc
Youtube: https://www.youtube.com/friedmansocialmedia
Website: https://friedmansocialmedia.com
Books
“Brad Friedman on Digital Marketing,” by Brad Friedman
“The Small Business Owner's Guide To Inbound Marketing,” by Brad Friedman
Be sure to sign up for the Brad Bot at TheBradBot.com To get reminders when I go live on Facebook and to receive freebies and other content from The Friedman Group, LLC.
Ep 046: Finding Plan B Success
Finding Plan B Success
Rajeev Mudumba is a seasoned entrepreneur, author, podcaster, and strategic Plan B coach with 2 decades of professional experience. Rajeev recently wrote the book, “My Inspiration: Quotes that shaped my self improvement journey.”
In this Episode:
- Rajeev’s professional and entrepreneurial journey – writing a book and launching his podcast
- The how’s of Plan B Success Reveal and Plan B Success Blueprint coaching course
- Steps on how to build your personal brand
- How the Wework issue is a lesson learned for founders and VCs
Quotes from this Episode:“This is that kind of a book. There’s no one way to read it, back or front. You just open it up and hopefully whatever professional or personal challenge you’re going through, you’ll find an answer in one of the quotes. That’s my aspiration for it.” - Rajeev Mudumba
“It is so important to go on that journey of self-discovery.” - Rajeev Mudumba
“What’s the point in wasting time and you do it half-heartedly or half of it. Either do it or don’t do it. - Rajeev Mudumba
“With my programs, I’m basically trying to show them that there’s another way. You can go back to the customer directly and you build your brand. You build your influence.” - Rajeev Mudumba
“If you want to scale, it’s not possible to do it all yourself.” - Rajeev Mudumba
Resources:
Rajeev Mudumba
Website: Rajeev Mudumba
Facebook: Plan B Success
LinkedIn: Rajeev Mudumba
Instagram: Rajeev Mudumba
Twitter: Rajeev Mudumba
Podcast: Plan B Success
Rajeev's Book: My Inspiration: Quotes that shaped my self improvement journey
Tools Discussed:
Otter.AI: Otter.AI
Audioburst: Audioburst
Brad Friedman
Twitter:
Facebook: https://www.facebook.com/thefriedmangroup
LinkedIn:
https://www.linkedin.com/in/bfriedman/
https://www.linkedin.com/company/the-friedman-group-llc
Youtube: https://www.youtube.com/friedmansocialmedia
Website: https://friedmansocialmedia.com
Books
“Brad Friedman on Digital Marketing,” by Brad Friedman
“The Small Business Owner's Guide To Inbound Marketing,” by Brad Friedman
Be sure to sign up for the Brad Bot at TheBradBot.com To get reminders when I go live on Facebook and to receive freebies and other content from The Friedman Group, LLC.
Ep 045: A Man With Many Talents
A Man With Many Talents
Rick Mouzon is an author of 3 books, a podcaster, a professional voice over artist, and a collector of die-cast cars.
In this Episode:
- How Rick wrote 3 of his books from significant real-life experiences and passions
- Collecting die-cast cars as a lifelong passion
- Rick’s comprehensive work at Ricky2400 communications
- The art of ghostwriting, audiobooks, and voice overs
Quotes from this Episode:
“If I couldn’t save him, I could save others.” - Rick Mouzon
“I think it’s something you’re born with. I just always had a true love for cars.” - Rick Mouzon
“To actually use my voice is a labor of love.” - Rick Mouzon
“I wanna take what I have, take what God has blessed me with and I just want to run as far with it as I can, as long as I have life in my body.” - Rick Mouzon
Resources:
Rick Mouzon
Website: Ricky2400
Facebook: Rick Mouzon
Facebook: Ricky2400 Communications
Facebook: Rick's Cars in 1/64
Facebook: Rick's Place
LinkedIn: Ricky2400 Communications
YouTube: Ricky2400
Books: Rick's Books
Brad Friedman
Twitter:
Facebook: https://www.facebook.com/thefriedmangroup
LinkedIn:
https://www.linkedin.com/in/bfriedman/
https://www.linkedin.com/company/the-friedman-group-llc
Youtube: https://www.youtube.com/friedmansocialmedia
Website: https://friedmansocialmedia.com
Books
“Brad Friedman on Digital Marketing,” by Brad Friedman
“The Small Business Owner's Guide To Inbound Marketing,” by Brad Friedman
Be sure to sign up for the Brad Bot at TheBradBot.com To get reminders when I go live on Facebook and to receive freebies and other content from The Friedman Group, LLC.
Ep 044: YouTube Simplified
YouTube Simplified
Dan Currier is the owner and founder of Creator Fundamentals whose goal is to help business owners build a foundation for YouTube success. Dan’s mission is to simplify YouTube for you.
In this Episode:
- Top reasons why you should be on YouTube as a business owner and how to beat industry competitors
- YouTube best practices, target market, outsourcing, establishing credibility, branding, content building, equipment, and impactful tactics
- How to grow your channel subscribers and how to do live videos for long-term branding
- How to monetize your channel
Quotes from this Episode:
“You don’t want one video to try to be everything to everybody. There are videos that are designed to bring in viewership and increase your audience. There are videos that you do to help build your community and there are videos with the intent purpose of converting a sale.” - Dan Currier
“The more value that you present in your video content, the more successful your channel and brand are gonna be.” - Dan Currier
“I definitely recommend the livestreams because it’s a great way to interact and build a closer community, more tight-knit community and that in the long-term, is going to help your brand overall.” - Dan Currier
“What you learn is, the personal relationships that you develop are the most powerful way to grow your business, to learn how everything works, and to really take what you’re doing to the next level.” - Dan Currier
Resources:
Dan Currier - Creator Fundamentals
Facebook: Dan Currier
Website: Creator Fundamentals
Twitter: Creator Fundies
Instagram: Creator Fundamentals
Facebook: Creator Fundamentals
Facebook Closed Group: Creator Fundamentals
YouTube: Creator Fundamentals
People of Video Conference
Brad Friedman
Twitter:
Facebook: https://www.facebook.com/thefriedmangroup
LinkedIn:
https://www.linkedin.com/in/bfriedman/
https://www.linkedin.com/company/the-friedman-group-llc
Youtube: https://www.youtube.com/friedmansocialmedia
Website: https://friedmansocialmedia.com
Books
“Brad Friedman on Digital Marketing,” by Brad Friedman
“The Small Business Owner's Guide To Inbound Marketing,” by Brad Friedman
Be sure to sign up for the Brad Bot at TheBradBot.com To get reminders when I go live on Facebook and to receive freebies and other content from The Friedman Group, LLC.
Ep 043: Starting & Executing A Social Media Marketing Strategy
Starting & Executing A Social Media Marketing Strategy
Social media platforms help in connecting your brand with your audience and turn them from followers into fans. These platforms also serve as your presentation board to show the world who you are and what you do. Three billion people live in this world, for sure everyone has come across social media for whatever reason.
Learn more about developing your own social media marketing strategy and plan with Desiree Martinez. Desiree is a video creator, Facebook live host, social media consultant, and speaker about strategic video and content marketing. Desiree is the owner of All-In-One Social Media – a company that helps companies grow their online presence in social media. It’s never easy, but your passion and desire to master social media can fuel your main goal – grow your business and get a better bottom-line.
In this Episode:
- Why you need a social media marketing strategy
- How to develop and implement a social media marketing strategy
- The importance of knowing who your Target Audience is
- Which social media platform(s) to use
- Developing what content to share
- How to run your business while managing your social media
- IG & FB Stories: do they fit in your business
- Determining your return on investment when using social media marketing
- The 5-step process for developing a social media marketing strategy
Quotes from this Episode:
“Social media is a part of an online and overall marketing strategy. It is NOT the answer to all the problems. It is only part of the marketing strategy NOT the marketing strategy itself.” – Desiree Martinez
“Know who your audience is.” – Desiree Martinez
“Analyze and see who your audience and customers are. You might know who you want to talk to, but you don't who you're actually talking to.” – Desiree Martinez
“Pick a platform once you've identified who your audience is.” – Desiree Martinez
“Once you've determined which platform to use, become the master of it.” – Desiree Martinez
“You don't need to get on EVERY social media platform there is. Master a platform you pick and then once you're comfortable with it, you can try adding another platform. Just don't start using ALL of them at the same time.” – Desiree Martinez
“You should be creating content where your customers want to consume it.” – Desiree Martinez
“Breakdown your content calendar or schedule into a theme.” – Desiree Martinez
“Know your objectives and goals are in creating your content.” – Desiree Martinez
“Create your theme and keep developing content around it.” – Desiree Martinez
“If it's something you can do, you SHOULD do it.” – Desiree Martinez
“IG & FB Stories allow you to be there with your audience.” – Desiree Martinez
“Making stories on FB or IG can help you get comfortable creating videos.” – Desiree Martinez
“You're not going to know if it's right for you if you'll not try it out.” – Desiree Martinez
“Everyone has a story or something they can share.” – Desiree Martinez
Resources:
Desiree Martinez
Website: All-In-One Social Media
Facebook: @AllInOneSM
Instagram: @AllInOneSM
Twitter: @AllInOneSM
YouTube: @MrsDesireeRose
Course: The Livestream School
Identify your perfect customer here: https://youtu.be/z_k1VSHNyiM
Podcast: Marketing For Your Boring Business can be found on the podcast platform of your choosing.
Brad Friedman
Twitter:
Facebook: https://www.facebook.com/thefriedmangroup
LinkedIn:
https://www.linkedin.com/in/bfriedman/
https://www.linkedin.com/company/the-friedman-group-llc
Youtube: https://www.youtube.com/friedmansocialmedia
Website: https://friedmansocialmedia.com
Books
“Brad Friedman on Digital Marketing,” by Brad Friedman
“The Small Business Owner's Guide To Inbound Marketing,” by Brad Friedman
Be sure to sign up for the Brad Bot at TheBradBot.com To get reminders when I go live on Facebook and to receive freebies and other content from The Friedman Group, LLC.
Ep 042: Telling Better Stories Through Brand Content
Telling Better Stories Through Brand Content
Learn more from Melanie Deziel as she shares her knowledge and experience capitalizing on the things that matter by telling your stories through brand content.
In this Episode:
- Storytelling as a marketing tactic
- Social media levels the playing field
- How do we tell the stories?
- Story ideas and what are the two things they are made up of
- How to turn your “I don’t know what to share” into valuable content for your audience
- The Content Idea Matrix
- What can you teach your audience through the content you're making?
Quotes from this Episode:
“Story ideas are made up of 2 things: it's a focus, what will you be talking about? And it's a format, how are you bringing it to life? It's like before cooking dinner you need to know what your ingredients are and how you're going to do it. Otherwise, it's going to be a long process of trial and error.” – Melanie Deziel
“The scale of the stories that small business owners and huge companies tell are different. Their resources, the amount of time they spend to tell these stories and their dedication can be different. But the core stuff can be done by anyone.” – Melanie Deziel
“Many of our tactics as a marketer are not designed to connect to people's hearts. We use charts or statistics and people have a hard time connecting with numbers.” – Melanie Deziel
“Everything is storytelling in some way. The way we use stories or content to engage our audience is already storytelling. It comes in so many forms.” – Melanie Deziel
“Stories are a renewable resource, and it's something you're not going to run out of. The problem here is you're not giving yourself enough framework to come up with those ideas.” – Melanie Deziel
Resources:
Melanie Deziel
Instagram: @meldeziel
LinkedIn: @MelanieDeziel
Facebook: @StoryFuel
Instagram: @StoryFuel.co
——–
Story Fuel Content Matrix: Content Matrix
Story Idea Guide: Idea Guide
Brad Friedman
Twitter:
Facebook: https://www.facebook.com/thefriedmangroup
LinkedIn:
https://www.linkedin.com/in/bfriedman/
https://www.linkedin.com/company/the-friedman-group-llc
Youtube: https://www.youtube.com/friedmansocialmedia
Website: https://friedmansocialmedia.com
Books
“Brad Friedman on Digital Marketing,” by Brad Friedman
“The Small Business Owner's Guide To Inbound Marketing,” by Brad Friedman
Be sure to sign up for the Brad Bot at TheBradBot.com To get reminders when I go live on Facebook and to receive freebies and other content from The Friedman Group, LLC.
Ep: 041 It’s Distracted Driving Awareness Month!
It’s Distracted Driving Awareness Month!
In this Episode:
- How we all are witnesses to distracted driving or are distracted drivers ourselves
- Distracted Driving as defined by the Department of Transportation
- How to handle distractions while driving
- Our critical role in helping eliminate distracted driving
Quotes from this Episode:
“One thing we can absolutely control is whether we drive distracted or not.” - Brad Friedman
“I don’t love laying out a problem without some, at least, potential solutions.” - Brad Friedman
“We need to remember that this is something that is completely within our control. So let’s take control and do what we can to stop distracted driving.” - Brad Friedman
Resources:
April is Distracted Driving Awareness Month
Brad Friedman
Twitter:
Facebook: https://www.facebook.com/thefriedmangroup
LinkedIn:
https://www.linkedin.com/in/bfriedman/
https://www.linkedin.com/company/the-friedman-group-llc
Youtube: https://www.youtube.com/friedmansocialmedia
Website: https://friedmansocialmedia.com
Books
“Brad Friedman on Digital Marketing,” by Brad Friedman
“The Small Business Owner's Guide To Inbound Marketing,” by Brad Friedman
Be sure to sign up for the Brad Bot at TheBradBot.com To get reminders when I go live on Facebook and to receive freebies and other content from The Friedman Group, LLC.
Ep: 040 Let's Talk About Social Media Marketing World 2019
Let's Talk About Social Media Marketing World 2019
One of the highlights of the conference is the networking and meeting people I’ve met online, in person. The networking opportunities alone, make this conference a must-attend event, every year. The opportunity to learn from my peers is another reason to never miss this conference.
This year there was a lot of talk about Facebook. There was also a lot of talk about video. Live video, recorded video and Facebook and Instagram Stories were hot topics.
Have a listen to learn what I learned!
In this Episode:
- Social Media Marketing World is a chance to personally see the people you’ve met online
- Social Media Marketing World provides an opportunity to meet top social media influencers
- How to network with other digital marketers at the conference
- How to leverage the vendor’s area
- Why Thinkific is valuable as a platform for launching your online courses
- How impressive the speaker line up was at the conference
- A special focus on Facebook as one of the major topics at the conference
- Why Social Media Examiner canceled their Facebook Live shows in favor of YouTube
- The major changes that Facebook has implemented and continues to make that need adapting to
- The Facebook practices that you’re used to which don’t seem to be working anymore
- How video is what’s working best on Facebook in terms of reach and engagement
- How Facebook Groups are a must considering Facebook’s move for building community within the platform
Quotes from this Episode:
“The other thing that was in this room were a bunch of tables where you could network with other digital marketers and that was a blast.” - Brad Friedman
“I loved walking around the vendor area. Many of the tools I use had booths there. Many of the tools I’ve heard about and wanted to learn more about had a booth there.” - Brad Friedman
“It’s a good example of why companies like Thinkific do have a presence at conferences like this because if you get to develop some kind of relationship with the people who work there, you’re feeling more comfortable about using the tool already.” - Brad Friedman
“The learning opportunities are immense.” - Brad Friedman
“The speaker list at this conference is really unbelievable. There’s so many great names all in one place.” - Brad Friedman
“I’m so glad I went back again this year. I was a lot more comfortable. I went with a plan. I went with a list of people I wanted to make sure I met and I think I got a ton more out of it this time around.” - Brad Friedman
“The topic of Facebook was discussed throughout the hallways, at the networking tables, in several of the keynotes, and in many of the workshops.” - Brad Friedman
“This concept of building a community has led many people to prophesize on the possibility that Facebook is gonna start emphasizing Facebook groups.” - Brad Friedman
“And really the thing that is working the best on Facebook is video.” - Brad Friedman
Resources:
Social Media Examiner blog post: “Is Facebook Organic Marketing Dead?”
Brad Friedman
Twitter:
Facebook: https://www.facebook.com/thefriedmangroup
LinkedIn:
https://www.linkedin.com/in/bfriedman/
https://www.linkedin.com/company/the-friedman-group-llc
Youtube: https://www.youtube.com/friedmansocialmedia
Website: https://friedmansocialmedia.com
Books
“Brad Friedman on Digital Marketing,” by Brad Friedman
“The Small Business Owner's Guide To Inbound Marketing,” by Brad Friedman
Be sure to sign up for the Brad Bot at TheBradBot.com To get reminders when I go live on Facebook and to receive freebies and other content from The Friedman Group, LLC.
Ep: 039 Giving Customers Too Many Choices May Result In Less Sales
Giving Customers Too Many Choices May Result In Less Sales
In this Episode:
- How to grow your business when you marketing and sales teams are working together as a team
- How giving customers too many choices can lessen sales
- A university study illustrating how providing too many choices can overwhelm customers
- How providing more choices is attractive at first but can make buying decisions difficult for customers
- How to apply this sales concept to digital marketing
- My personal life-changing experience in helping my daughter pick her wedding dress
- How helping your customers narrow their choices down helps them decide what to purchase
Quotes from this Episode:
“I’m a firm believer that your business’ success lies in the ability of your marketing team to work together with your sales team. Break down the silos!” - Brad Friedman
“I like to think of marketing as something that elicits a response from a lead.” - Brad Friedman
“Contrary to popular belief, too many choices can be bad for sales.” - Brad Friedman
“The fewer choices you give them, the easier it will be to make a choice.” - Brad Friedman
“But what could be more special for a dad than to have the honor of being with his daughter when she chooses the dress she will be married in. I can’t even describe how I felt or how incredible the experience affected our father-daughter relationship.” - Brad Friedman
“She had the sales tactic down. She limited our choices, and my daughter walked away with one or two dresses in mind.” - Brad Friedman
Resources:
“When Choice is Demotivating: Can One Desire Too Much of a Good Thing?”
Brad Friedman
Twitter:
Facebook: https://www.facebook.com/thefriedmangroup
LinkedIn:
https://www.linkedin.com/in/bfriedman/
https://www.linkedin.com/company/the-friedman-group-llc
Youtube: https://www.youtube.com/friedmansocialmedia
Website: https://friedmansocialmedia.com
Books
“Brad Friedman on Digital Marketing,” by Brad Friedman
“The Small Business Owner's Guide To Inbound Marketing,” by Brad Friedman
Be sure to sign up for the Brad Bot at TheBradBot.com To get reminders when I go live on Facebook and to receive freebies and other content from The Friedman Group, LLC.
Ep: 038 Let's Start Making Our Marketing Content Accessible And Inclusive
Let's Start Making Our Marketing Content Accessible And Inclusive
It takes a lot of time and effort to plan and post valuable content on your social media channels. So, when you do post something, don’t you want to get as many eyes on it as possible? One tactic for doing this is to make certain your content is accessible and inclusive. Can your images be enjoyed by someone visually impaired? Can your video be consumed by persons with hearing impairment? In this episode of The Digital Slice Podcast, Brad talks about how important inclusive design is for your digital marketing strategy.
In this Episode:
- Accessibility in today's digital slice
- Digital marketing tools and tactics you need to succeed
- Ideas for creating accessible inclusive content
- Enhancing user experience to your website visitors
Quotes from this Episode:
“We do want to send our message out to as many people as we can online.” - Brad Friedman
“Inclusive design for social media simply means the design method with the intent to deliver an incredible user experience to as many people as possible.” - Brad Friedman
“A recent survey of Facebook users in 50 countries found that more than 30% of people report difficulty with at least one of the following: seeing, hearing, speaking organizing thoughts, walking, or grasping with their hands.” - Brad Friedman
“Emojis can get read aloud by assistive technology. That means people will hear loudly “crying face,” and so on.” - Brad Friedman
“Include captions in your videos. Close captions are crucial for viewers with hearing impairments, and it can actually enhance the experience for other viewers.” - Brad Friedman
“Add alternative texts to your Instagram posts. When you post a photo click on ‘advanced settings'. Then type in the description that will allow all of your followers to experience the content.” - Brad Friedman
“Enable image descriptions on Twitter.” - Brad Friedman
“Men get 4 times as much screen time as women. Men speak 7 times more than women. 25% of ads feature men only vs. 5% that feature women only. 18% of ads feature male voices vs. 3% of ads with only female voices. Women are 40% more likely to be shown in the kitchen. Men are 89% shown as smart. Women are shown in sexually revealing clothing 5 times more than men. And 40% of women polled by Unilever say that they do not identify what the women they see in the advertising. You can take these also into consideration as we create our inclusive and accessible content.” - Brad Friedman
Brad Friedman
Twitter:
Facebook: https://www.facebook.com/thefriedmangroup
LinkedIn:
https://www.linkedin.com/in/bfriedman/
https://www.linkedin.com/company/the-friedman-group-llc
Youtube: https://www.youtube.com/friedmansocialmedia
Website: https://friedmansocialmedia.com
Books
“Brad Friedman on Digital Marketing,” by Brad Friedman
“The Small Business Owner's Guide To Inbound Marketing,” by Brad Friedman
Be sure to sign up for the Brad Bot at TheBradBot.com To get reminders when I go live on Facebook and to receive freebies and other content from The Friedman Group, LLC.
Ep: 037 Social Media Management Is A BREEze!
Social Media Management Is A BREEze!
Bree Palmer is a Social Media Maven who is passionate about brand awareness and community building. Bree is an Instagram star and a brand ambassador for a clothing company. She is a dedicated social media manager for small businesses. Bree is an interior decorator by training but found her love for social media and community building and turned it into a business.
In this Episode:
- How Bree incorporated social media management into her career as an interior decorator and then spun if off into a business of its own
- The Who, What, and How to being a social media manager
- How to be mindful of brand awareness when managing your social media
- Why consistent branding is critical
- The multitude of social media strategies for realtors
- Why authenticity is key in resonating with your audience
- How to overcome your fear of doing live videos
- Why hire a social media manager
- How a social media manager goes about creating a strategy for you
- Tips on how to get to the next level on Instagram
- Bree’s take on buying likes or followers on Instagram
Quotes from this Episode:
“Up until recently, I just kept doing what I wanted to do with the socials and learned on my own page about what to do and what not to do; tried different things, built a pretty good community on Instagram and then people started finding me through my own personal stuff and here we are.” - Bree Palmer
“My focus when I do it for other people is brand awareness and community building.” - Bree Palmer
“I like the whole digital community building side of things, so that’s like actually getting in the comments and commenting on posts and building those relationships up right.” -Bree Palmer
“A lot of it is about creating consistent content and content that’s all branded in the same way.” - Bree Palmer
“From a social media aspect, it’s just putting that out there. It’s also about making sure the content that goes out really fits your brand and your message and what you’re trying to promote” - Bree Palmer
“Realtors really do have like probably the bread and butter of the social media world.” - Bree Palmer
“Your time is worth money too. So, you’ll have to just figure out if the amount of money you’re gonna spend trying to figure out these platforms and figure out your strategy and figure out all the other things is worth it. Or if you can just hire out and get someone to help and just make sure you’re consistent.” - Bree Palmer
“You have to build those relationships first. They’re not just gonna come to you.” - Bree Palmer
Resources:
Bree Palmer
Twitter: @BreePalm
Instagram: @bree.palmer
Facebook: Breeing Social
LinkedIn: Bree Palmer
Website: Breeing Social
Linktree: Bree's Linktree
BBxCollection - End The Stigma Tee: End The Stigma Tee
Brad Friedman
Twitter:
Facebook: https://www.facebook.com/thefriedmangroup
LinkedIn:
https://www.linkedin.com/in/bfriedman/
https://www.linkedin.com/company/the-friedman-group-llc
Youtube: https://www.youtube.com/friedmansocialmedia
Website: https://friedmansocialmedia.com
Books
“Brad Friedman on Digital Marketing,” by Brad Friedman
“The Small Business Owner's Guide To Inbound Marketing,” by Brad Friedman
Be sure to sign up for the Brad Bot at TheBradBot.com To get reminders when I go live on Facebook and to receive freebies and other content from The Friedman Group, LLC.
Ep: 036 Let's Talk Legal Tech
Let's Talk Legal Tech
Nick Rishwain is the Vice President of Business Development & Client Relations at Experts.com, an online platform offering professionals an opportunity to showcase their expertise and get hired by attorneys to testify as an expert at trial. Nick is also the primary author of the Experts.com blog. Nick is founder and co-host of LegalTechLIVE where he spotlights legal tech innovators with a special focus on startups that are viable and under a year of age. Nick interviews CEOs and developers, innovators and disruptors, enabling him to have his finger on the pulse of cutting-edge legal technology.
In this Episode:
- All about Nick’s LegalTechLIVE – how he started it and his motivations
- How legal technology has evolved over the years
- How Nick saw the potential in focusing on and working with startups for LegalTechLIVE
- How Nick looks for guests for LegalTechLIVE in a variety of ways
- How Twitter is where the Legal Tech people are
- How Nick features Legal Tech products on his show
- How legal tech is making the lives of attorneys and their clients easier
Quotes from this Episode:
“I was looking and playing with the social media and getting used to it, came across live video and found it much more engaging because you really got to know people a little bit better and you get to look at them eye to eye, digital eyeball to digital eyeball.” - Nick Rishwain
“Things have gotten even more advanced… so I wanted to know more about that and I thought the best way to do that was to start interviewing people who were in Legal Tech and who had been in Legal Tech for a while and who were doing exciting things in Legal Tech.” - Nick Rishwain
“Some of the most exciting stuff, some of the most convoluted and complicated but also really interesting stuff is happening at the start up level.” - Nick Rishwain
“Twitter seems to be where the legal technology group of people have gathered” - Nick Rishwain
“A lot of us, we are tied to the phone and I think that’s why a lot of these platforms are using this text-based services.” - Nick Rishwain
“It is a full-time marketing position to be a lawyer today.” - Nick Rishwain
“There’s a lot of really exciting things happening in Legal Analytics these days.” - Nick Rishwain
Resources:
Nick Rishwain
Twitter: @NickJRishwain
Instagram: @nickjrishwain
Facebook: Nick Rishwain
LinkedIn: Nicholas Rishwain
Podcast: LegalTechLive
Experts.com
Facebook: @Expertscom
Twitter: Experts_Com
LinkedIn: @experts.com
Website: Experts.com
The Monikur App: Monikur
Text A Lawyer: Text A Lawyer
Lexigogo: Lexigogo
ClientSherpa: ClientSherpa
UniCourt: UniCourt
Brad Friedman
Twitter:
Facebook: https://www.facebook.com/thefriedmangroup
LinkedIn:
https://www.linkedin.com/in/bfriedman/
https://www.linkedin.com/company/the-friedman-group-llc
Youtube: https://www.youtube.com/friedmansocialmedia
Website: https://friedmansocialmedia.com
Books
“Brad Friedman on Digital Marketing,” by Brad Friedman
“The Small Business Owner's Guide To Inbound Marketing,” by Brad Friedman
Be sure to sign up for the Brad Bot at TheBradBot.com To get reminders when I go live on Facebook and to receive freebies and other content from The Friedman Group, LLC.
Ep: 035 Community Building and Engagement - The What, Why and How
Community Building and Engagement - The What, Why and How
Rob Balasabas is the Social Media & Community Manager at Thinkific, a platform where you can host and market your online courses. Rob manages Thinkific’s daily message curation on social media. Rob engages with Thinkific’s private Facebook online community which comprises more than 14,000 course creators online. In this Episode, Brad and Rob talks about developing and managing you online communities. Rob is also into livestream video creation, social media marketing, and video and content strategy. He mostly speaks about these same topics on webinars, podcasts, and live streams. When he is offline, he enjoys a good taco and lots of coffee.
In this Episode:
- How to get started with building a community
- How to make people in your community stay engaged
- How content is a driver for engagement in your community
- How the community can be an extension of your email list
- How the value of your content should make it interesting for your audience
- The value of live video versus a static post in a community
- How long it will take before your community takes off
- How you have to be clear about your goal in building the community for the benefit of your audience and not for self-promotion
- How engaging in other groups help attract members to your community organically
- How to promote your group in other places, channels, platforms online
- How questions, timely replies, and conversations is key to engagement
- What questions to ask for those wanting to join your group
Quotes from this Episode:
“The nice thing is that everyone helps each other. There’s no egos or anything like that. So it’s a great community.” - Rob Balasabas
“It just grows organically at this point. People are discovering us – it’s on our website, it’s on our on-boarding email.” - Rob Balasabas
“Online community, I’m thinking Facebook. Facebook is the king – Facebook groups.” - Rob Balasabas
“It’s really important to understand what they are looking to get out of your community so that you can then create content and engage with them in a way that brings value for them to be part of that community.” - Rob Balasabas
“We give space for people to share their wins so that we can celebrate that as a community.” - Rob Balasabas
“The more niche you are, then the more successful you are when it comes to groups.” - Rob Balasabas
“I think live videos are really good for community because it just gives access to the people behind the scenes.” - Rob Balasabas
“Getting the conversations started, that’s the really biggest key.” - Rob Balasabas
Resources:
Rob's web and social links
Website: https://socialclub.thinkific.com
Instagram: @RobBalasabas
LinkedIn: @RobBalasabas
Twitter: @Rob_Balasabas
YouTube: Social Media Club
Thinkific's web and social links
Website: https://thinkific.com
Instagram: @Thinkific
LinkedIn: https://www.linkedin.com/company/thinkific”
YouTube: Thinkific
Twitter: @thinkific
Linktree: Linktree
Quora: Quora
Brad Friedman
Twitter:
Facebook: https://www.facebook.com/thefriedmangroup
LinkedIn:
https://www.linkedin.com/in/bfriedman/
https://www.linkedin.com/company/the-friedman-group-llc
Youtube: https://www.youtube.com/friedmansocialmedia
Website: https://friedmansocialmedia.com
Books
“Brad Friedman on Digital Marketing,” by Brad Friedman
“The Small Business Owner's Guide To Inbound Marketing,” by Brad Friedman
Be sure to sign up for the Brad Bot at TheBradBot.com To get reminders when I go live on Facebook and to receive freebies and other content from The Friedman Group, LLC.
Ep: 034 Millionaire Marketing On A Shoestring Budget
Millionaire Marketing On A Shoestring Budget
Debra Jason is an author, speaker, copywriter, mentor and marketing consultant. She wrote the best-selling book, “Millionaire Marketing on a Shoestring Budget.” And, that's exactly what we're talking about in this podcast.
In this Episode:
- Know the difference between Marketing and Sales
- Learn where to start your marketing strategy
- What are some of the best, inexpensive marketing tactics?
- What do you need to know about Networking?
Quotes from this Episode:
“Marketing is about building and nurturing relationships. It's about connecting to people.” – Debra Jason
“KLT Factor: People do business with companies they know, like, and trust.” – Debra Jason
“Marketing is like you're going in there not with a pitch - you're going in there adding VALUE.” – Debra Jason
“Mostly, people want to talk to everybody, but talking to everybody is like talking to no one. Learn how to focus yourself on 1 or 2 communities within your target market.” – Debra Jason
“Don't just join an organization. Get involved. You may join a committee, or serve on the board of directors - because that is where you build relationships and build the KLT factor.” – Debra Jason
“Guesting on a podcast is not just ‘guesting' there and speaking a lot. It's about giving VALUE to the listeners of the podcast.” – Debra Jason
Resources:
Debra Jason
Facebook: Debra Jason
Twitter: @debrajason
Instagram: @debrajason
LinkedIn: @DebraJason
Website: The Write Direction
Brad Friedman
Twitter:
Facebook: https://www.facebook.com/thefriedmangroup
LinkedIn:
https://www.linkedin.com/in/bfriedman/
https://www.linkedin.com/company/the-friedman-group-llc
Youtube: https://www.youtube.com/friedmansocialmedia
Website: https://friedmansocialmedia.com
Books
“Brad Friedman on Digital Marketing,” by Brad Friedman
“The Small Business Owner's Guide To Inbound Marketing,” by Brad Friedman
Be sure to sign up for the Brad Bot at TheBradBot.com To get reminders when I go live on Facebook and to receive freebies and other content from The Friedman Group, LLC.
Ep: 033 Let's Talk About Content Creation From The Graphic Design & Multi-Media Perspective
Let's Talk About Content Creation From The Graphic Design & Multi-Media Perspective
Eddie Garrison is the founder of Clover Media Consulting and Digital Media Creator Academy. Eddie is an expert in graphic design and talks with Brad about the best way to create your content so it’s actually consumed by the people you are targeting.
In this Episode:
- Learn how images work in social media content
- Learn how text and images work together in social media content
- Learn more about enhancing social media accounts
- Tips on how to make your social media content stand out
- Eddie also talks about diving into digital marketing world
- Hear the discussion about how social media work for SMEs
Quotes from this episode:
“If the content does either one of these: educates, evokes emotion, entertains, or is emotional - you can have organic engagement.” – Eddie Garrison
“People process visuals/images faster than they can read a paragraph of text. So, if your visual content is not appealing, you wouldn't get their attention.” – Eddie Garrison
“Videos are the most diverse piece of content that you can create. It's like this, you have a podcast and you transcribe it, now you have a blogpost. You can also make a meme from whatever you're talking about in the video. From the meme, you can turn it into infographics, then turn into a slideshow.” – Eddie Garrison
“You have to know where your relevant audience is online. Now, if your target is more on Facebook users, then market and make more content on Facebook.” – Eddie Garrison
“Use some apps to your advantage for adding filters and editing images, because if your images are visually stimulating, customers will more likely go to your store rather than to your competitor.” – Eddie Garrison
“Twitter is such an under-utilized platform - but I tell you it'll be huge in 5 years so make use of it for your business!” – Eddie Garrison
“Pay attention to your audience - posting time also matters in your social media engagement.” – Eddie Garrison
“You also want to check your analytics or social media insights to know how you're doing with your posts and contents.” – Eddie Garrison
Resources:
Eddie Garrison
Facebook: Eddie Garrison
Twitter: @EddieGarrison
YouTube: Eddie Garrison YouTube
LinkedIn: @EddieGarrison
Website: Clover Media Consulting
Academy: Digital Marketing Creator Academy
Brad Friedman
Twitter:
Facebook: https://www.facebook.com/thefriedmangroup
LinkedIn:
https://www.linkedin.com/in/bfriedman/
https://www.linkedin.com/company/the-friedman-group-llc
Youtube: https://www.youtube.com/friedmansocialmedia
Website: https://friedmansocialmedia.com
Books
“Brad Friedman on Digital Marketing,” by Brad Friedman
“The Small Business Owner's Guide To Inbound Marketing,” by Brad Friedman
Be sure to sign up for the Brad Bot at TheBradBot.com To get reminders when I go live on Facebook and to receive freebies and other content from The Friedman Group, LLC.
Ep: 032 Grow Your Business With Chatbots And Facebook Ads
Grow Your Business With Chatbots And Facebook Ads
There are countless marketing tools out there, but if you want to grow your business effectively and efficiently, messenger marketing chatbots are a powerful tool. You do not have all day to talk to each of your prospects. Especially if they aren’t qualified prospects. You also don’t have time to answer the same questions over and over again.
At its core, chatbots are a great way to communicate with your audience via automation and enable you to respond promptly and conveniently. However, there is more to a chatbot than conversation. And in this episode of The digital Slice Podcast, you will discover many ways your business can grow via messenger marketing chatbots integrated with Facebook ads.
Amanda Robinson is The Digital Gal. She is a Facebook ad and Facebook Messenger Marketing Chatbot guru. She is often on stage speaking about Analytics, Livestreaming, and Messenger Marketing Chatbots. Currently, she is one of the 4 social media marketing experts who has teamed up to create the 360 Marketing Squad with the mission of making digital knowledge at the expert level very affordable and accessible to entrepreneurs and business owners.
In this Episode:
- Amanda’s rebranding as The Digital Gal - the tech nerd, analytics addict, Facebook ads expert and more
- Living the digital nomad lifestyle and its challenges and perks
- The 360 Marketing Squad and how its making expert level digital knowledge more accessible
- How a chatbot is really built for human to human interaction
- How to use chatbots as a mainstream messenger marketing tool
- How messenger marketing chatbots can be used to create a more active subscriber list compared to email marketing
- How to segment your subscribers using messenger marketing chatbots
- How messenger marketing is a healthier form of inbound marketing
- The 24 hours + 1 rule on sending promotional messages via chatbots
- Numerous ways to get people engaged then subscribed to your chatbot
- How to apply the use of chatbots to a marketing funnel effectively and efficiently
- How Facebook is setting the ground rules for using messenger marketing to prevent it from becoming a spam bot tool
- Recommended chatbot tools for measuring ROI, analytics, etc.
- What it takes to learn chatbot messenger marketing and the best time to learn it
- How to start out with your very own messenger marketing chatbot
- How to get people to opt in to your chatbot
- How to integrate Facebook ads to get people to opt in to your messenger marketing chatbot
Quotes From this Episode:
“Chatbot is an automated series of messages that are built by a human to interact with another human.” - Amanda Robinson
“Messenger marketing chatbots are not email marketing.” - Amanda Robinson
“You can have a chatbot set up on a Facebook post so when people comment using a certain trigger word, that will launch the bot.” - Amanda Robinson
“Majority of the messaging I’m using is pretty much more for housekeeping and administrative tools. So, I’m using it to collect somebody’s mailing address…” - Amanda Robinson
“It’s all streamlined into one, so I don’t need separate software and I don’t need to send them out to different landing pages or different areas of the web to then redirect them all back into one place. It’s all kind of happening right within one area.” - Amanda Robinson
“When it comes to funnels, when you’re looking at your cold audiences versus warm audiences and pre-marketing, you can really integrate a messenger marketing chatbot into pretty much any stage of your funnel.” - Amanda Robinson
“It’s a matter of doing your research as a marketer, providing value - being a smart marketer.” - Amanda Robinson
“Facebook is trying to put systems in place; chatbot providers are trying to refine their systems to help everybody come out as winners in the end.” - Amanda Robinson
“This isn’t to replace conversations with people. It’s just to add on another channel where people can self-serve that information in a more efficient fashion.” - Amanda Robinson
“Not everybody wants to be caught in automation. Some people really just want to talk to a person and feel like they’re being heard.” - Amanda Robinson
“If you’re building Facebook messenger marketing chatbots and you are not using Facebook ads as well, that’s gonna be a big miss” - Amanda Robinson
Resources:
Amanda Robinson
Twitter: @thedigitalgal
Instagram: @thedigitalgal
Facebook: @thedigitalgal
Facebook Ads Training: Facebook Ads 4-wk Group
Facebook Group: 360 Marketing Squad
LinkedIn: @thedigitalgal
Website: thedigitalgal.com
Manychat: manychat.com
Chatfuel: chatfuel.com
MobileMonkey: mobilemonkey.com
Brad Friedman
Twitter:
Facebook: https://www.facebook.com/thefriedmangroup
LinkedIn:
https://www.linkedin.com/in/bfriedman/
https://www.linkedin.com/company/the-friedman-group-llc
Youtube: https://www.youtube.com/friedmansocialmedia
Website: https://friedmansocialmedia.com
Books
“Brad Friedman on Digital Marketing,” by Brad Friedman
“The Small Business Owner's Guide To Inbound Marketing,” by Brad Friedman
Be sure to sign up for the Brad Bot at TheBradBot.com To get reminders when I go live on Facebook and to receive freebies and other content from The Friedman Group, LLC.
Ep: 031 Using Facebook Groups To Grow Your Business
Using Facebook Groups To Grow Your Business
Although not every business should have a Facebook Group, having a group allows for community building and can bring you closer to your target market. The main advantage of having a group is you get to actually talk to, interact with and engage with your audience in an intimate manner. It provides your audience an opportunity for human-to-human interaction that a business page may not allow.
In this way, it is easy for people to trust you and your authenticity in helping them with their challenges. In exchange, you get to collect a wealth of information about your audience. This information can help create a foundation for your content and your overall marketing strategy.
Learn pretty much everything you need to know about Facebook Groups in this episode of The Digital Slice Podcast.
Bella Vasta is the owner of Jump Consulting, a one-woman, dynamic coaching company that invigorates people to leap towards the next level of their pet businesses. Since 2007, Bella has coached pet sitting business owners on systems, processes, leadership, and networking.
She has published a good number of highly comprehensive research on industry-related topics including a book called, “The Four Types of Dogs Every Business Needs: How to Build the Right Team to Grow Your Business and Have a Balanced Life.” The book uses dog breeds as a metaphor for the different personality types as they work together on a team.
Being a trailblazer in the industry, Bella earned the National Pet Sitting Business of the Year award at age 25. She was also featured in Huffington Post, NBC, Entrepreneur, ABC, NPR, and others. She hosts the Bella in your Business podcast which is popular for all kinds of business owners. Bella uses her extensive experience in her coaching, speaking, and consulting work.
In this Episode:
- Fun fact: How Bella holds the record as having one of the world’s smallest female babies born at 12 ounces
- How to deal with life’s challenges while running your business
- Why invest in a Facebook Group when you already have a business page
- How a Facebook Group is a more personalized venue to engage with your audience
- Factors to consider in deciding whether a Facebook Group is good for your business or not
- Questions to ask potential members before adding them to your Facebook Group
- How to make members’ answers into a content goldmine
- Using software to organize members’ responses to your Facebook Group membership questions
- Different creative ways to get people to join your group
- How to get people engaged in your Facebook Group
- How to monetize your Facebook Groups
- How your Facebook Group should be well-thought out like a business plan
- Best practices for managing your Facebook Group
- Bella’s book, “The Four Types of Dogs Every Business Needs” and her motivation behind it
Quotes From this Episode:
“The backyard is your group and the front yard is your page. So why have it? Because it’s more personable. People love to feel safe and like they belong, and that’s what groups do for a brand. It humanizes a brand” - Bella Vasta
“Most people don’t feel comfortable having those intimate conversations on a business page.” - Bella Vasta
“If you have a group, you need to be asking the right kinds of questions.” - Bella Vasta
“It’s just a content goldmine, those three questions, if you position it right. Make those questions so that they serve your business because it’s so valuable.” - Bella Vasta
“Your people are gonna tell you what they need from you if you ask.” - Bella Vasta
“I have multiple groups and I can tell you I’ve had two products this year that I’ve completely sold out just in my mastermind group.” - Bella Vasta
“If you can’t be disciplined with it, have a plan for it, don’t do it.” - Bella Vasta
“The cool thing about a group is that they’re also gonna kinda tell you what you want.” - Bella Vasta
“Facebook wants to create an engaging audience and great experience on Facebook. They want you to interact with each other.” - Bella Vasta
“It’s not talking at them. It’s getting everyone to talk within each other and support each other too.” - Bella Vasta
“If you have a successful business in 2, 3, 5, 10, 15 years, somewhere in there, you’re going to need to step out of your business for yourself, for your own sanity.” - Bella Vasta
Resources:
Bella Vasta
Twitter: @Bellas_Pets
Facebook: @BellaVasta1
LinkedIn: @BellaVasta
Website: jumpconsulting.net
Website: bellavasta.com
Book: The Four Types of Dogs Every Business Needs
Brad Friedman
Twitter:
Facebook: https://www.facebook.com/thefriedmangroup
LinkedIn:
https://www.linkedin.com/in/bfriedman/
https://www.linkedin.com/company/the-friedman-group-llc
Youtube: https://www.youtube.com/friedmansocialmedia
Website: https://friedmansocialmedia.com
Books
“Brad Friedman on Digital Marketing,” by Brad Friedman
“The Small Business Owner's Guide To Inbound Marketing,” by Brad Friedman
Be sure to sign up for the Brad Bot at TheBradBot.com To get reminders when I go live on Facebook and to receive freebies and other content from The Friedman Group, LLC.
Ep: 030 Ask Me Anything (Digital Marketing Related)
Ask Me Anything (Digital Marketing Related)
While there is nothing wrong with this kind of marketing for bigger brands, it is not the only option a business owner like can utilize. In particular, inbound marketing is the type of marketing that results in clients reaching out to you instead of you to them. The key is to be able to provide value to them first, enough to have them trust you and contact you to engage, interact, do business with, and build a lasting relationship.
Today’s Digital Slice Podcast is an “Ask Me Anything” episode that focuses on questions about Inbound Marketing and email marketing as queried by connections, prospects, and other individuals seeking advice about digital marketing. Here is a quick but value-laden episode to learn from.
In this Episode:
- Inbound marketing to the core as defined by HubSpot
- How inbound marketing helps bring in warm leads to your funnel
- How to use inbound marketing to grow any kind of business
- How to create content that matches what your buyer personas consider
- How consistency in your content promotes top of mind awareness
- How email is still a very useful and beneficial marketing tool
- How to convince company leaders to use inbound marketing strategies
- How education and real-life case studies can help convince decision-makers go for inbound marketing
valuable
Quotes From this Episode:
“Inbound marketing does not interrupt people while they are online like ads do. It’s the value of your content that attracts people.” - Brad Friedman
“Create buyer personas for real people that you wanna connect with.” - Brad Friedman
“Having developed these personas makes it easier for you to create a content calendar and focus your content on a special persona every time you put something out there.” - Brad Friedman
“Keeping top of mind awareness is critical to your success.” - Brad Friedman
“Email is still the number one way to communicate in a B2B business to business setting.” - Brad Friedman
“There’s always some education needed before jumping into any kind of marketing.” - Brad Friedman
Resources:
Brad Friedman
Twitter:
Facebook: https://www.facebook.com/thefriedmangroup
LinkedIn:
https://www.linkedin.com/in/bfriedman/
https://www.linkedin.com/company/the-friedman-group-llc
Youtube: https://www.youtube.com/friedmansocialmedia
Website: https://friedmansocialmedia.com
Books
“Brad Friedman on Digital Marketing,” by Brad Friedman
“The Small Business Owner's Guide To Inbound Marketing,” by Brad Friedman
Be sure to sign up for the Brad Bot at TheBradBot.com To get reminders when I go live on Facebook and to receive freebies and other content from The Friedman Group, LLC.
Ep: 029 Use Instagram To Grow Your Business
Use Instagram To Grow Your Business
There are factors you need to consider as a business owner to determine whether Instagram will work for you or not. For instance, you have to check whether your audience is on Instagram and using the platform to engage with businesses like yours.
Next, there’s also the challenge of creating visual content. It’s important to understand Instagram is a visual platform. Consequently, you really need to determine what will work for you and what will work for your audience and if all goes well, you can develop an Instagram social media strategy to help grow your business!
Learn more in this episode of The Digital Slice Podcast.
Jenn Herman is an Instagram guru – a world recognized Instagram marketing expert and forefront blogger on the topic. Jenn’s blog was named one of the 10 best social blogs by Social Media Examiner, 3 years in a row. Jenn is also a sought-after speaker and consultant who shares tips and provides training for various businesses on social media strategy.
She has been featured in Inc., Social Media Examiner, Fox News, CBS Radio, Yahoo! Finance and many other publications and podcasts. Her book, Instagram For Business For Dummies, is a relevant resource on everything Instagram. Recently, she became part of the 360 Marketing Squad which is composed of a team of 4 experts on different social media platforms. The 360 Marketing Squad share valuable information and answers your social media related questions for an incredibly low monthly fee.
In this Episode:
- Jenn’s book, Instagram for Business for Dummies, and its relevance today
- The 360 Marketing Squad and how it’s a complete social media marketing package for your business
- How Jenn went from having a Master’s degree in Forensic Science to running Jenn’s Trends
- How Jenn’s “scientific” orientation has led to a strategic approach to business for clients
- Why use Instagram for your business at all
- How to decipher whether Instagram will be advantageous for your business or not
- How to overcome the challenge of creating visual content on Instagram
- How engagement and community-building on Instagram is one of the strongest compared to other platforms
- How to come up with your Instagram marketing strategy
- How establishing your WHY for using Instagram helps in formulating your strategy
- How to put together a good Instagram story and how to integrate your strategy in there
- The various uses for Instagram Live for engagement, trust-building, and content repurposing
- Pros and cons of IGTV and its future potential
- The newest Instagram features, like name tags, quick reply, and direct messages
- The advantages of the Instagram business profile
- Newest features for Instagram stories
Quotes From this Episode:
“I love what I’m doing. I love being able to teach. I love being able to work with business owners. I love being able to speak on stages and meet all these amazing people around the world, so I have no complaints.” - Jenn Herman
“You look at things differently because we have this scientific mindsets which I think is why I’m so big on strategy and I love working with clients to develop a strategy.” - Jenn Herman
“Every single business can use Instagram. That doesn’t mean every business should use Instagram.” - Jenn Herman
“You audience is on Instagram so you absolutely can use it from that perspective.” - Jenn Herman
“On Instagram, the average engagement is about 3% so that may sound low but that’s exponentially higher than what you’re gonna get on any other platform.” - Jenn Herman
“You may not get as much traffic from Instagram as you get from the other platforms but the quality of traffic is, in my opinion, significantly better than what you get on any other platform.” - Jenn Herman
“I’d rather only share high quality content when it’s relevant that I know my audience will see, and interact, and appreciate with, rather than just posting for the sake of posting.” - Jenn Herman
“Most people get the best brand development from Instagram Stories because you’re not trying too hard.” - Jenn Herman
“Instagram Live is my bread and butter.” - Jenn Herman
“Most of the time people see your ad, it is the first time they’re seeing your business. That means this is your first impression and you don’t get to make another first impression. So if your ads sucks, you’re ruining your reputation on Instagram” - Jenn Herman
Resources:
Jenn Herman
Instagram: @jenns_trends
Twitter: @jenns_trends
Facebook: @jenn.herman1
LinkedIn: @jennherman
Website: jennstrends.com
360 Marketing Squad: 360marketingsquad.com
Book: Instagram for Business for Dummies:
Brad Friedman
Twitter:
Facebook: https://www.facebook.com/thefriedmangroup
LinkedIn:
https://www.linkedin.com/in/bfriedman/
https://www.linkedin.com/company/the-friedman-group-llc
Youtube: https://www.youtube.com/friedmansocialmedia
Website: https://friedmansocialmedia.com
Books
“Brad Friedman on Digital Marketing,” by Brad Friedman
“The Small Business Owner's Guide To Inbound Marketing,” by Brad Friedman
Be sure to sign up for the Brad Bot at TheBradBot.com To get reminders when I go live on Facebook and to receive freebies and other content from The Friedman Group, LLC.
Ep: 028 Generate Revenue With Your Holiday Marketing Plan
Generate Revenue With Your Holiday Marketing Plan
Statistics show how people’s buying behavior tends to get more optimistic during the holidays as well as during the first quarter of the next year. People are in such a good mood that spending becomes one of the most logical things they can do. So, if you do not have a marketing plan yet for the holidays, today is a good day to start with various tips and tricks you can learn from this episode of The Digital Slice Podcast. If you do have a holiday marketing plan already, it’s not too late.
In this Episode:
- The religious and non-religious holidays to watch out and plan for in terms of marketing
- How most people are busy with online and offline activities during the holidays
- How you should be getting ahead of the rest in your promotions and marketing
- Important statistics that show how sales tend to blow up during the holidays and early next year
- Taking advantage of people’s shopping, buying, and planning mood for next year
- How email is still effective as a marketing strategy especially for the holidays
- Three tactics to help you succeed with your holiday marketing plan
- Setting SMART goals that will guide your overall marketing strategy
- How to create an offer to encourage engagement from potential customers
- How to segment your market via email to make relevant offers to the right buyer personas
- How to create offers that are specific to an audience
- How to create your marketing plan for the holidays
- The essence of a great marketing plan with measurable results and evaluation
- Five practices to successfully implement your marketing campaign
- The importance of building trust through videos, reviews, and testimonials
- How to create a content calendar
- Welcoming the Bradbot! Sign up at https://thebradbot.com
Quotes From this Episode:
“It’s really important that you get your act together as quickly as you can and get ahead of the curve.” - Brad Friedman
“Now through the end of the year is a huge opportunity for retailers of all kind. It’s a huge opportunity for service providers too.” - Brad Friedman
“Email is not dead. Email’s actually one of the best ways to reach people during the holidays.” - Brad Friedman
“If you’re doing email marketing during the holiday season, you are going to get a bigger piece of the holiday pie.” - Brad Friedman
“Give something away to get somebody’s interest in your products or service.” - Brad Friedman
“Nobody enjoys getting an email that doesn’t apply to them.
“No promotion is one size fits all. Promotions are created for specific buyer personas.” - Brad Friedman
“To run your campaign, you push content out.” - Brad Friedman
“Help them to click because that’s your measurable content.” - Brad Friedman
“Make your offer or your promotion engaging.” - Brad Friedman
“I’m more likely to trust a review from a peer or a colleague of mine than I am to trust what you’re telling me.” - Brad Friedman
“Make sure that your marketing efforts are mobile-responsive.” - Brad Friedman
Resources:
Brad Friedman
Twitter:
Facebook: https://www.facebook.com/thefriedmangroup
LinkedIn:
https://www.linkedin.com/in/bfriedman/
https://www.linkedin.com/company/the-friedman-group-llc
Youtube: https://www.youtube.com/friedmansocialmedia
Website: https://friedmansocialmedia.com
Books
“Brad Friedman on Digital Marketing,” by Brad Friedman
“The Small Business Owner's Guide To Inbound Marketing,” by Brad Friedman
Be sure to sign up for the Brad Bot at TheBradBot.com To get reminders when I go live on Facebook and to receive freebies and other content from The Friedman Group, LLC.
Ep: 027 Livestreaming To Grow Your Business
Livestreaming To Grow Your Business
Most professionals and business owners do not realize live video actually gives you the opportunity to be yourself, be authentic, and attract an audience along the way. Hence, you do not have to be someone else to be successful with livestreaming because the more you share of yourself, the more your audience will gravitate toward you.
Discover how livestreaming can grow your business in this episode of The Digital Slice Podcast.
Mitch Jackson is “The Streaming Lawyer.” He’s well-known around the Internet. He’s also an award-winning California trial lawyer who knows his way around a courtroom. In fact, in 2013, Mitch received an award as California Litigation Lawyer of the Year.
He likes the powerful mix of law, social media and technology in his work with clients in adding value to their companies. Moreover, he has been profiled in Inc., Entrepreneur magazine, The Wall Street Journal, and Mashable. Mashable named Mitch one of the Top 50 influencers to follow on Snapchat. Mitch was on stage sharing about social media marketing and branding tips during the Tony Robbin’s Business Mastery Event in Las Vegas in front of 2,000 people.
Mitch is the Founder of LegalMinds,Mastermind Group, a cutting edge mastermind community of lawyers which aims to demonstrate how to leverage social media for top-of-mind awareness and branding.
Mitch has a book coming out in December 2018, “Social Media for Professionals” to come out by the end of the year. Aside from being a court room success, he is an early adopter of livestreaming and does a show with Joey Vitale called, “The Legal Hour Live Video Show.”
In this Episode:
- Mitch and his law practice helping people with their legal challenges and adding value to their lives
- How social media has made practicing law and doing business more fun and rewarding
- How Mitch integrates livestreaming into his law practice
- How determining your true “why” and “true north” for doing your business and sharing that with people strengthens your connection with your audience
- How authenticity and staying true to yourself as a human being is a huge help in building your social brand
- How embracing your uniqueness will help you stand out from the rest
- How to apply Dale Carnegie’s concept and book, “How to Win Friends and Influence People” into social media
- How professionals and business owners should focus on the client and providing them value instead of focusing on themselves
- How Mitch’s mastermind group flourished into a full-grown community of livestreaming professionals and superstars
- All about Mike the Milkman's 3 keys to success: taking care of yourself, your family and your profession
- How your livestreaming content should be a mix of everything that you truly are including your passions, interests, and hobbies
- How client engagement should be centered on knowing clients personally and how they want to be served best
- How livestreaming is as close as talking to a person on the phone or in person
- How preparation is important with each live video and other effective livestreaming tips
- How it’s never too late to build up on your social and digital footprint in preparation for future success
- “Social Media for Professionals” upcoming book by Mitch Jackson and its immense value
Quotes from this Episode:
“I love juries. I love people. But with social media, I can answer that same question one to a thousand, one to five thousand.” - Mitch Jackson
“Share your WHY and that’s what will connect you with other people locally, nationally, and globally and indirectly result in more business.” - Mitch Jackson
“You can dominate and build a huge social media brand if you just give yourself permission to be yourself and to be human.” - Mitch Jackson
“Social media and digital has made practicing law more fun again.” - Mitch Jackson
“Be that one professional in your area of practice that’s different from everyone else. Allow your human side to shine.” - Mitch Jackson
“Everything that we do needs to be focused on providing an exemplary client experience.” - Mitch Jackson
“What you wanna do is add value, give advice, offer solutions.” - Mitch Jackson
“The more you say no to opportunities in life, the greater the opportunities you have to say yes to the right opportunities.” - Mitch Jackson
“Whatever we’re sharing on social media, the key to success is engaging with our audience.” - Mitch Jackson
“Look into the webcam and make digital eye contact.” - Mitch Jackson
“What I’ve learned on social media, I’ve brought back into the court room that has resulted in multi-million dollar verdicts.” - Mitch Jackson
Resources:
Mitch Jackson
Twitter: @MitchJackson
Facebook: Mitch Jackson
LinkedIn: @mitchjackson
Website: legalminds.lawyer
Website: The Ultimate Guide to Social Media For Business Owners, Professionals, and Entrepreneurs
Dale Carnegie Book: How to Win Friends and Influence People
Brad Friedman
Twitter:
Facebook: https://www.facebook.com/thefriedmangroup
LinkedIn:
https://www.linkedin.com/in/bfriedman/
https://www.linkedin.com/company/the-friedman-group-llc
Youtube: https://www.youtube.com/friedmansocialmedia
Website: https://friedmansocialmedia.com
Books
“Brad Friedman on Digital Marketing,” by Brad Friedman
“The Small Business Owner's Guide To Inbound Marketing,” by Brad Friedman
Be sure to sign up for the Brad Bot at TheBradBot.com To get reminders when I go live on Facebook and to receive freebies and other content from The Friedman Group, LLC.
Ep: 026 Lights, Camera, Let's Talk Facebook Live!
Lights, Camera, Let's Talk Facebook Live!
First off, you just have to cast off your fear of making mistakes because as you will discover later on, you will be bound to make them if you keep practicing going live. The advantage is that, it will show your human side and help you attract even more people who will be able to relate with you.
Of course, you must plan your topics religiously as well as schedule activities before, during, and after your broadcast to use your live videos strategically. It is important to prepare for them to make each episode worth it. Anyway, after you’re done with your live broadcast, you will be able to repurpose your content and get more mileage out of your video.
So much to discover about Facebook Live in this episode of The Digital Slice Podcast!
Stephanie Liu is a ball of energy especially when it comes to the things she is very passionate about. She is an online marketing strategist and live video guru. She prefers to apply her knowledge in human psychology and behavior to her work in the advertising world.
Previously, she worked for a leading San Diego ad agency, led paid search advertising campaigns, and launched powerful campaigns both for small businesses and huge corporations alike. PR Daily and Online Marketing Media And Advertising or OMMA has recognized her amazing work and have afforded her awards.
Stephanie hosts a live show on Facebook called Lights, Camera, Live and features the best marketers in the industry. She also offers a highly interactive course online by the same name, Lights, Camera, Live, which educates learners on how to turn ideas, skills, and experience into their very own enthralling livestream. Stephanie is one of the speakers at the Social Media Marketing World 2019 in San Diego, being one of the world’s top live video speakers.
In this Episode:
- How Stephanie started her own boutique agency, set herself apart, and became a live video guru
- How to deal with and learn from mistakes that you are bound to make as you go live on your videos
- Why you should be using Facebook Live as a business owner
- How to build engagement before, during, and after your Facebook Live episodes
- How to promote your Facebook Live using paid ads and other social networks
- How to get people to subscribe to your chatbot
- How to do cross posting to build your audience and attract sponsors
- Stephanie’s 10 by 10 Formula in 10 minutes to content idea generation
- How to schedule your live videos and how often you should be going live
- Using your first ever Facebook Live to improve on your next episodes
- How to use episodic content to create watch parties in your Facebook group
- How to repurpose your livestream content into transcripts, blog posts, new articles, etc.
- How video helps you resonate with your target audience faster
- How showing your real self is important in attracting your tribe
- How to use Facebook Premiere to publish pre-recorded videos as live videos
- Facebook Live Producer and how to use it to edit and enhance your videos
- How to get organized with your Facebook Live broadcasts using work management tools like Asana
- All about Stephanie’s: Lights, Camera, Live
Quotes from this Episode:
“When I’m really interested in something, I get really geeky about it.” - Stephanie Liu
“Once you practice with live video and you figure out all the different hacks, you eventually become the expert.” - Stephanie Liu
“Facebook is really pushing for live video. They know that live video is gonna drive more engagement and more interactions.” - Stephanie Liu
“If you have like a well-thought out strategy and promotional plan for before, during, and after, you can get the engagement that you really want.” - Stephanie Liu
“The only reason why I go live twice a month is because I spend a lot of time and effort in promoting one episode.” - Stephanie Liu
“Live video is a money maker for me.” - Stephanie Liu
“Video just helps you resonate and build rapport with your audiences a lot faster.” - Stephanie Liu
“You’re gonna attract your tribe with your personality.” - Stephanie Liu
“For those of you that want the benefit of live video but are uncomfortable being live right then and there, [Facebook] Premiere gives you the option to take pre-recorded videos and then publish them as if they were a live video.” - Stephanie Liu
“I am the ultimate hype person in terms of getting people pumped up about live video.” –
Stephanie Liu
“The more polished you are, the more fake it feels” - Stephanie Liu
Resources:
Stephanie Liu
Twitter: @heystephanie
Facebook: @heystephanieliu
LinkedIn: Stephanie Liu
Websites: heystephanie.com
Social Media Lab: Lights Camera Live
Brad Friedman
Twitter:
Facebook: https://www.facebook.com/thefriedmangroup
LinkedIn:
https://www.linkedin.com/in/bfriedman/
https://www.linkedin.com/company/the-friedman-group-llc
Youtube: https://www.youtube.com/friedmansocialmedia
Website: https://friedmansocialmedia.com
Books
“Brad Friedman on Digital Marketing,” by Brad Friedman
“The Small Business Owner's Guide To Inbound Marketing,” by Brad Friedman
Be sure to sign up for the Brad Bot at TheBradBot.com To get reminders when I go live on Facebook and to receive freebies and other content from The Friedman Group, LLC.
Ep: 025 Virtual Assistants Can Help With Your Digital Marketing Tasks
Virtual Assistants Can Help With Your Digital Marketing Tasks
Meanwhile, over the years, you will notice how you get burned out and how most of your relationships are strained. Well, you can continue with this kind of life or you can work on having life outside of work because literally, your life is not only made up of work.
This is where the virtual assistants or VAs come to the rescue. They help you with routine administrative tasks and all the other nitty gritty tasks that eat up most of your time. Now, VAs can also help with your marketing tasks and be very effective at it. You just have to find a service you can rely on and trust.
Today’s episode of The Digital Slice Podcast is about designing the life you want to live with the help of virtual assistants.
Jess Ostroff Tyson is a global entrepreneur, author, speaker, owner of Don’t Panic Management as well as Director of Calm. Don't Panic Management sets the bar extremely high as a virtual assistant agency with its people-first approach to success in the virtual assistant arena.
Jess has been on a mission since 2011 to match workaholic entrepreneurs with virtual assistants who can help them achieve focus and calmness. Through her company, Don’t Panic can assist you with content management, social media marketing, research, travel and calendar scheduling, and more.
Jess wrote the book, “Panic Proof: How the Right Virtual Assistant Can Save Your Sanity and Grow Your Business” available online at the bookstore of your choosing.
In this Episode:
- How you should be living the life that you love with a little help from virtual assistants
- How work-life balance is ideal while life integration is the better, realistic option
- All about Don’t Panic Management as a company
- How the virtual assistance industry blossomed into a budding business
- How virtual assistance has gone beyond admin tasks to marketing tasks
- The challenge of having virtual assistants who literally just disappear
- How Jess is working at uplifting the reputation of virtual assistance through reliable services
- The rising trend for the use of virtual assistant or VA services
- How mental health is an important offshoot of the virtual assistance revolution
- How millennials in particular enjoy the freedom that goes with being a VA
- The advantages to hiring a VA
- Client profile for those needing VA services
- What qualifies as admin tasks that virtual assistants can perform
- How having a VA can elevate your business status and help you earn more
- Jess’ book, “Panic Proof: How the Right Virtual Assistant Can Save Your Sanity and Grow Your Business”
- How a hiring a VA is more of a balanced, client-freelancer relationship than a boss-assistant
- How to look for VAs, the hiring process, and compensation
- How culture-fit is important in hiring a suitable VA
- How VA training is a worthwhile investment
- How tasks either need to be delegated, automated, or gotten rid of altogether
Quotes From this Episode:
“The reason I wanted to build my own business was because I wanted to design a life that I love.” - Jess Ostroff Tyson
”I like to get to know people on a deeper level because I think that makes our work more meaningful and it makes us do want to really make a difference in their lives” - Jess Ostroff Tyson
”Ever since 2010, whenever I started, that has always been my purpose. I’m not trying to be the biggest. I’m not trying to be rich necessarily. But I really want to help make a difference in people’s lives in the way that I can.” - Jess Ostroff Tyson
“People who are entrepreneurs and wanna grow their business don’t just need help scheduling their meetings. They also need help writing blog posts or publishing a podcast or posting to social media sites.” - Jess Ostroff Tyson
“People are getting burned left and right by working with virtual assistants and its been my goal to change that reputation and change the way people perceive VAs because we’re not all crooks.” - Jess Ostroff Tyson
“People are seeing virtual assistants as another option of getting things done in a cost-effective way.” - Jess Ostroff Tyson
”I believe that everybody should have an assistant, whether it’s virtual or not.” - Jess Ostroff Tyson
“We’re still people. You still have to check us out and make sure that we’re legit and what you want.” - Jess Ostroff Tyson
”I think its important to hire for the skills that you’re looking for instead of just typing in virtual assistant.” - Jess Ostroff Tyson
”You need to put some data in a gut feeling.” - Jess Ostroff Tyson
”Your time is worth multiples theoretically of what your assistant is charging.” - Jess Ostroff Tyson
Resources:
Jess Ostroff Tyson
Twitter: @JessOstroff
Instagram: @dontpanicjess
LinkedIn: @jessostroff
Websites: Don't Panic Management
Book: Panic Proof: How the Right Virtual Assistant Can Save Your Sanity and Grow Your Business
Brad Friedman
Twitter:
Facebook: https://www.facebook.com/thefriedmangroup
LinkedIn:
https://www.linkedin.com/in/bfriedman/
https://www.linkedin.com/company/the-friedman-group-llc
Youtube: https://www.youtube.com/friedmansocialmedia
Website: https://friedmansocialmedia.com
Books
“Brad Friedman on Digital Marketing,” by Brad Friedman
“The Small Business Owner's Guide To Inbound Marketing,” by Brad Friedman
Be sure to sign up for the Brad Bot at TheBradBot.com To get reminders when I go live on Facebook and to receive freebies and other content from The Friedman Group, LLC.
Ep: 024 Live Video, LinkedIn And More
Live Video, LinkedIn And More
The key is to be able to intimately know how they work by testing and regularly and consistently using them. So, it isn’t enough to just do your research, you have to apply what you know to see it for yourself and determine which social media network is going to give you the most bang for your buck.
For example, right now, LinkedIn is one platform that is not being used to its potential when it comes to video. So, this is a great place for you to get comfortable posting and testing video content. Instagram is also another platform for live video that allows you to reach out to the masses.
This episode of The Digital Slice Podcast is a full episode on live video, LinkedIn, Instagram, and so much more for you to learn and benefit from.
Todd Bergin is a Live Video guru, Instagram expert, strategist, podcaster and entrepreneur. Todd is a recovering attorney who found another passion in entrepreneurship with a special focus on digital media and marketing using live and recorded video and podcasts.
He is passionate about helping entrepreneurs implement strategies that are both effective and efficient as they try to grow their influence online so they achieve real-world results. Todd also hosts 2 podcasts on a daily basis. One is called Grammer School which is a marketing podcast about Instagram intended for entrepreneurs. The other one is Entrepreneur Live Video which is focused on live video marketing.
Todd offers various services and products including live and recorded video strategy and creation. Podcasting creation and strategy and other consulting services.
In this Episode:
- Todd’s learning experience at Sean Cannell’s Grow with Video Live conference in Las Vegas
- How LinkedIn video is still untapped with its millions of users making it very valuable
- LinkedIn video’s potential as the next big thing after YouTube
- How video fares very well on LinkedIn because they are real name accounts, brands, or businesses
- How conferences can be a bit tricky in terms of content coverage but very valuable for networking
- How Instagram Live can benefit your business
- How to pump in high quality audio for your Instagram Live and pull out audio for a podcast
- How Todd got invited to Michael Stelzner’s Social Media Marketing podcast via his Instagram work
- How high-end mixers also tend to give more audio quality
- The technical set up for your Instagram audio with mixers and adapters
- Freebies from Todd on Instagram tips, Instagram stories tips, etc.
- How to create Instagram video that flows
- Todd’s Grammer School and Entrepreneur Live Video podcasts
- How any form of content you produce should be enough in order for it to matter
- How to record your podcasts in batches so you can have daily episodes
- How bite-size daily content creates bigger impact
- How Todd handles each podcast episode in a simple but sustainable manner
- How Grammer School is different from the Entrepreneur Live Video
- How the Social Media Marketing World conference appeals to various
- audience levels
Quotes From this Episode:
“Both Think Media and Video Influencers does phenomenal work. I mean, their content is insanely good. And it’s some of my favorite content on the Internet.” - Todd Bergin
“I think LinkedIn’s in it for the long haul. I think their algorithms are very friendly.” - Todd Bergin
“And I’ve just ignored it because I feel like LinkedIn feels very corporate, very office environment, and I hate that but I’m gonna ignore it no longer. I’m diving in.” - Todd Bergin
“To me, the biggest value of the shows any more is in the hallway. It’s who I can meet, and who I can network with, and spend some time with.” - Todd Bergin
“Instagram changed me because I felt like this is a great way to communicate with the masses very very easily.” - Todd Bergin
“When you get up into the higher-priced mixers you can do more things.” - Todd Bergin
“Any training that I have, I did it myself.” - Todd Bergin
“One of the important things when you’re doing Instagram stories is to get whatever you’re posting uploaded very very quickly.” - Todd Bergin
“Any content you’re doing, if you’re not doing it enough, then its not gonna matter.” - Todd Bergin
“Bite-size content is what people like.” - Todd Bergin
Resources:
Todd Bergin
Twitter: @ToddBergin
Facebook: @todddotlive
Facebook: @todddotlivepage
LinkedIn: @todddotlive
Instagram: @todd.live
Websites: todd.live
Book: Facebook All-in-One For Dummies
Brad Friedman
Twitter:
Facebook: https://www.facebook.com/thefriedmangroup
LinkedIn:
https://www.linkedin.com/in/bfriedman/
https://www.linkedin.com/company/the-friedman-group-llc
Youtube: https://www.youtube.com/friedmansocialmedia
Website: https://friedmansocialmedia.com
Books
“Brad Friedman on Digital Marketing,” by Brad Friedman
“The Small Business Owner's Guide To Inbound Marketing,” by Brad Friedman
Be sure to sign up for the Brad Bot at TheBradBot.com To get reminders when I go live on Facebook and to receive freebies and other content from The Friedman Group, LLC.
Ep: 023 Busting Myths, Rumors And Stories In Social Media
Busting Myths, Rumors And Stories In Social Media
There are several gurus out there who may claim to have found the truth about which practices and strategies are effective, but you need to make sure the data they give out is indeed based on actual evidence and will work for your company.
Today’s episode is about busting the myths about social media using data gathering, testing, and research. At the end of the day, what you want is to be able to make business decisions that are data-driven and spot-on for growth.
Scott Ayres is a Content Scientist at Agorapulse and he is in charge of doing the research and the writing about the results of his research and hosting a podcast to discuss his findings. Scott is the host of Agorapulse’ Social Media Lab podcast and he’s out to bust the myths that abound social media.
He isn’t afraid to challenge the gurus and is continually soliciting the community for questions they want answered. Having managed different businesses and working with various companies in the last 15 years, you can count on Scott’s out-of-the-box thinking, creative prowess, and evidence-based research.
Scott is also the co-author of, “Facebook All-in-One for Dummies.”
In this Episode:
- Scott’s role at Agorapulse doing research for the sake of the truth when it comes to social media
- Where Scott gathers ideas to test, from conferences, blog posts, and various audiences
- Social Media Lab’s LinkedIn hashtag experiment and how one hashtag increased the number of impressions on two separate LinkedIn accounts
- How hashtags are about getting new followers
- How your hashtags should be making sense for your brand
- Scott’s experiments with Instagram specifically on where to place your hashtags
- How Instagram has revised their hashtags algorithm to even the playing field
- How to get 30 new Twitter followers using Twitter’s new paid promotion and Scott’s testing as to how it works
- How to use Twitter’s paid promotion works best when you’re just starting out to get new followers
- How quality is more important than quantity when it comes to Twitter followers
- Scott’s follow and unfollow experiment on Twitter and Instagram and which strategy can work effectively for you
- How to follow strategic hashtags that increase audience engagement
- How to be smart about the hashtags you follow by making it well-targeted
- The lowdown on Agorapulse as a social media management platform
Quotes From this Episode:
“If I’m getting 29% higher reach or impressions on my post just by adding one simple hashtag, I better go add hashtags more to my LinkedIn updates.” - Scott Ayres
“What the hashtag does is expose you to new people who are searching by that hashtag or following that hashtag.” - Scott Ayres
“Think of hashtags as that profusion, it’s that bait you’re throwing out trying to hook some people to come follow you and engage with your content.” - Scott Ayres
“It’s kinda what a hashtag is: it’s just your way of getting in front of new people who didn’t know who you were before” - Scott Ayres
“Sometimes, the problem with some of the bigger hashtags is too many people are posting it and so you’ll get lost in all the shuffle.” - Scott Ayres
“What’s funny with Instagram, even though it’s been around for awhile, it’s still that platform that a lot of business, especially small business, haven’t figured out enough.” - Scott Ayres
“If it doesn’t give you any advantage, why waste the time doing it?” - Scott Ayres
“We’re past that day, I hope, in social media where we are so worried about the number of followers. It’s more about the quality of followers.” - Scott Ayres
“I love that Twitter has gotten a little bit smarter now and they’ve kicked out a lot of the bad users, fake accounts.” - Scott Ayres
“The worst hashtag for us has been, in social media, has been #socialmedia. That hashtag on Instagram is the worst for us to follow people on.” - Scott Ayres
“Targeted hashtags are the key.” - Scott Ayres
Resources:
Scott Ayres
Twitter: @ScottAyres
Facebook: @scottwayres
LinkedIn: @scottwayneayres
Websites: agorapulse.com
Social Media Lab: Social Media Lab
Book: Facebook All-in-One For Dummies
Brad Friedman
Twitter:
Facebook: https://www.facebook.com/thefriedmangroup
LinkedIn:
https://www.linkedin.com/in/bfriedman/
https://www.linkedin.com/company/the-friedman-group-llc
Youtube: https://www.youtube.com/friedmansocialmedia
Website: https://friedmansocialmedia.com
Books
“Brad Friedman on Digital Marketing,” by Brad Friedman
“The Small Business Owner's Guide To Inbound Marketing,” by Brad Friedman
Be sure to sign up for the Brad Bot at TheBradBot.com To get reminders when I go live on Facebook and to receive freebies and other content from The Friedman Group, LLC.
Ep: 022 Why Your Business Should Have A YouTube Channel And Some Tools To Make It Easy
Why Your Business Should Have A YouTube Channel And Some Tools To Make It Easy
It is not an easy feat when you are just starting out and your progress can depend on a number of factors including your skill level as well as confidence level in getting out there and producing your own videos. Fortunately, technology allows for tools you can use and feature simple to complicated capabilities you can match with your business needs. Should you want to have the video professionals do it for you though, this is also a very viable option.
Gord Isman is a remarkable video creator who is well-known here and abroad for his expertise. He developed a wide range of video skills after years of working in the industry. His main goal is to help small business owners and solopreneurs achieve their own goals in relation to video creation and content marketing.
From teaching you which gear to use to develop your self-confidence going live, Gord helps you all the way in setting up and in growing your YouTube audience. Whatever kind of video you need, he can coach you from start to finish. Should you prefer it though, Gord is also a specialist in done-for-you videos as he is a Camtasia-certified video editor. He specializes in storyboarding, video creation, script writing, and Adobe Premiere Pro too.
In this Episode:
- How Gord discovered his calling as a video creator after years in the corporate realm
- Gord’s work with small business owners on how to get started with video
- How to make full use of Gord’s YouTube-ready package
- Why a YouTube channel is of utmost importance to entrepreneurs
- The main advantages of YouTube compared to other video platforms
- Equipment to use to start on your YouTube channel for picture and audio quality
- How skill, delivery, content quality, and consistency are top priorities over expensive or high-tech equipment
- How to choose the best kind of mic for your specific purposes and voice
- Different types of recording options and apps to use
- All about editing, software, and editors to use based on your business needs and skill set
- Camtasia, Adobe Premiere Pro and other editing software including free versions
- How to work SEO into your YouTube content
- How thumbnails and titles are more important than tags, SEO-wise
- How quality metadata, congruence, and relevance are critical in growing your YouTube channel
- YouTube optimization tools to help your business including vidIQ, TubeBuddy, and Morningfame
- How to listen to your audience and feed them with the right content
- How the thumbnail helps with SEO, personal branding, or getting more people watching your videos
- Gord’s nomination at VidSummit 2018 and how he stepped up to make it happen
- Gord’s ebook and free consultation offer
Quotes From this Episode:
“So that was my intention in the engineering of my channel, was so that I could show people that I could help them execute and fulfill a lot of their goals in terms of the way video fit in with their marketing and business strategy.” - Gord Isman
“In this age that we live in, a huge amount of consumption on the Internet is video and it’s only increasing.” - Gord Isman
“Video goes into other forms, not just posting on a video for the sake of publishing to be found and searched.” - Gord Isman
“We gotta let go of being that perfectionist and accept where we are - maybe the gear that we have, the budget we have. Don’t let those things constrain you.” - Gord Isman
“You can go crazy with the tech but the best thing is to get started and evolve.” - Gord Isman
“Nothing replaces being able to test out a mic yourself.” - Gord Isman
“There’s more and more, I’ll call it disclosure coming out of YouTube that helps educate us about the algorithm and how search is working.” - Gord Isman
“Morningfame is such a great tool because it helps me strategically look at my own channel and compare it to others in my space and it tells me how my videos are performing strategically compared to others.” - Gord Isman
“There’s a lot of dynamics that go into establishing your branding for your channel and you should often know the thumbnail is a major component of that and you get to diversify that over time.” - Gord Isman
Resources:
Gord Isman
Facebook: @Gord.Isman
LinkedIn: @gord-isman-0934644
Websites: gordisman.com
YouTube: Gord Isman - YouTube
Camtasia: Camtasia
vidIQ: vidIq.com
TubeBuddy: tubebuddy.com
Morningfame: Morningfame
Free Software:
Shotcut: shotcut.org
HitFilm Express: HitFilm Express
WeVideo: wevideo.com
Mobile Editing:
PowerDirector: PowerDirector
Brad Friedman
Twitter:
Facebook: https://www.facebook.com/thefriedmangroup
LinkedIn:
https://www.linkedin.com/in/bfriedman/
https://www.linkedin.com/company/the-friedman-group-llc
Youtube: https://www.youtube.com/friedmansocialmedia
Website: https://friedmansocialmedia.com
Books
“Brad Friedman on Digital Marketing,” by Brad Friedman
“The Small Business Owner's Guide To Inbound Marketing,” by Brad Friedman
Be sure to sign up for the Brad Bot at TheBradBot.com To get reminders when I go live on Facebook and to receive freebies and other content from The Friedman Group, LLC.
Ep: 021 Using Social And Storytelling For Good
Using Social And Storytelling For Good
Social media is a good venue by which you can reach more people in different places and create a huge, deep impact. You will see how over time, you will be able to build a community who will support your endeavors as you keep giving them something that is of high value to them. In this episode, learn what it takes to leverage social media for social good.
Chris Strub is the Chief Executive Officer of I Am Here, LLC which is a consultation agency on social media - making meaningful and personalized visits with various types of businesses especially nonprofit. Chris is a man of extraordinary abilities and is a mobile storyteller, millenial keynote speaker, frequent flyer traveling around the world, and an online course instructor.
As a storyteller, he uses the internet as well as the typical stage to share his being to the world. He is also a published author of, “50 States, 100 Days - The Book” that’s all about his solo volunteer adventure powered by social media in 50 states with youth-oriented organizations.
It was summer of 2015 when he toured the U.S. for 100 days without any corporate sponsorship, becoming the first man at 29 years old to livestream and Snapchat in all 50 states. Such a profound experience with nonprofits makes Chris a rich resource in the social good community. Currently, he is on a quest to acquire 10,000 Instagram followers to spread the love for using social media for social good.
In this Episode:
- How Chris feels blessed to have a career where he is supported by his community and is able to build real friendships
- How Chris can relate to the stereotyped self-absorbed millennial and how his 50 States, 100 days travel transformed him
- How childhood is a critical stage for developing good values through your parents’ guidance
- The potential of social media to show positivity and good morals
- How working with non-profit organizations is an opportunity to promote social good
- How to use social media to make in-depth impact instead of the mere numbers such as number of likes, views, or followers
- How building your audience and your brand requires hard work and investment in time
- How to start right by setting both short-term and long-term goals
- Chris’ book and how it features amazing personalities in the non-profit space
- How to tell a story that inspires social good
- Chris #FightForGoodTour Salvation Army experience
- How to succeed in using social media for social good
- Using video to tell your story with a real-life impact
Quotes From this Episode:
“I’ve been really really blessed to build a career that allows me to travel and to turn a lot of these online friendships into real life friendships. To me, that’s been really the most special part of the whole adventure.” - Chris Strub
“Really, it comes down to every interaction that I have, I try and leave people feeling better about themselves.” - Chris Strub
“A lot of the values that are installed in us are done so in your childhood.” - Chris Strub
“I think its important for people to realize the positive side and the potential of social media.” - Chris Strub
“You’re the sum of the five people that you always spend time with.” - Chris Strub
“When you put good into the world, it tends to attract that good back towards you.” - Chris Strub
“For me, it’s never ever about the number of followers, it’s about the depth of the impact that you can make on the people you are speaking to.” - Chris Strub
“You’re always starting from scratch when you’re meeting new people.” - Chris Strub
“They see me in these different platforms but they actually see me.” - Chris Strub
Resources:
Chris Strub
Twitter: @ChrisStrub
Facebook: @Strubman
LinkedIn: @ChrisStrub
Websites: teamstrub.com
Book: 50 States, 100 Days - The Book
Brad Friedman
Twitter:
Facebook: https://www.facebook.com/thefriedmangroup
LinkedIn:
https://www.linkedin.com/in/bfriedman/
https://www.linkedin.com/company/the-friedman-group-llc
Youtube: https://www.youtube.com/friedmansocialmedia
Website: https://friedmansocialmedia.com
Books
“Brad Friedman on Digital Marketing,” by Brad Friedman
“The Small Business Owner's Guide To Inbound Marketing,” by Brad Friedman
Be sure to sign up for the Brad Bot at TheBradBot.com To get reminders when I go live on Facebook and to receive freebies and other content from The Friedman Group, LLC.
Ep: 020 Build Trust And Credibility While Livestreaming
Build Trust And Credibility While Livestreaming
As a business owner, this is the perspective you must keep in mind when implementing a digital marketing strategy. And, there is a powerful tool you can use to help build your credibility and have an audience put their trust in you.
Livestreaming gives every business an opportunity to present themselves live in front of an audience and allow prospects, customers and brand advocates some human connection and interaction. Discover how you can use livestreaming to build trust and credibility in this episode.
Ross Brand is the complete package. He is a livestreaming host and coach, live video creator, speaker and podcaster. He is the Founder of Livestream Universe which helps businesses to leverage livestreaming to build their personal brand and tribe.
Ross also has a professional HR background and has been a guest lecturer at New York University on topics such as “Leveraging Social Media to Optimize HR Outcomes” and “Building Your Professional Brand on Social Media for HR Pros”.
In this Episode:
- The many ways to use livestreaming to establish your credibility and build trust
- How keeping promises and offering only what you can actually deliver helps establish your credibility
- How consistency is important in doing livestreams that are regularly scheduled especially when you’re just starting
- How to get started with your first livestream and how to deal with content with the right intro/outro and some scripting
- How talking about your passion or something you care about is a good topic of choice
- How doing interview livestreams with guests is a good training ground to build confidence
- Different interviews you can do for your livestream
- How to repurpose and distribute livestream content
- The importance of having a Facebook business page for livestreaming and other purposes
- How to prepare for a livestream but still be flexible during the livestream itself
- How to deal with technical issues and other challenges during a livestream
- How to select the best interviewees for your type of audience
- How expensive equipment is not the end all for a great livestream
- How to choose the right equipment such as microphones
- How to set up your background
- How audio is the most important aspect of your livestream
Quotes From this Episode:
“The place where people go wrong with it is when people are marketing and they make promises they can’t keep.” - Ross Brand
“Offer what you can deliver on.” - Ross Brand
“When you’re starting out, consistency is really important because how else do people find you and how else do they learn about you and how else do they know that you’re serious and you’re gonna keep doing this?” - Ross Brand
“The place to do your first few livestreams are on your personal profile.” - Ross Brand
“Not everybody is suitable for every medium but there’s no reason why most people can’t do a capable job at livestreaming.” - Ross Brand
“Use that time when nobody shows up to practice.” - Ross Brand
“Interviews are a great way to do livestreams in general.” - Ross Brand
“Often, the best questions come from listening to your guest and then amplifying and asking questions based on what they said.” - Ross Brand
“Doing it with second-rate technology is better than not doing it all.” - Ross Brand
“The show really ends without audio.” - Ross Brand
Resources:
Ross Brand
Twitter: @iRossBrand
Facebook: @Livestreamuniverse
LinkedIn: @RossBrand
Websites: livestreamuniverse.com
Brad Friedman
Twitter:
Facebook: https://www.facebook.com/thefriedmangroup
LinkedIn:
https://www.linkedin.com/in/bfriedman/
https://www.linkedin.com/company/the-friedman-group-llc
Youtube: https://www.youtube.com/friedmansocialmedia
Website: https://friedmansocialmedia.com
Books
“Brad Friedman on Digital Marketing,” by Brad Friedman
“The Small Business Owner's Guide To Inbound Marketing,” by Brad Friedman
Be sure to sign up for the Brad Bot at TheBradBot.com To get reminders when I go live on Facebook and to receive freebies and other content from The Friedman Group, LLC.
Ep: 019 How Your Chatbot Marketing Strategy Is Different Than Your Traditional Marketing Strategy
How Your Chatbot Marketing Strategy Is Different Than Your Traditional Marketing Strategy
When Facebook realized this, without much further ado, they found a way for business owners to make messenger the one tool they can use to reach their audience right where they are. This is the powerful story behind Facebook messenger marketing and how you can take advantage of it using chatbots to automate messages while maintaining a personal touch as you directly converse and interact with your audience.
Unlike outbound marketing, you do not have to be persistent, pushy, and unwanted by customers because they will come to you for the valuable information you give them. In this episode, discover the stark differences between traditional marketing and chatbot marketing.
RJ Redden is the Queen of messenger bots and is a Chatbot Builder at Black Belt Bots, a company she owns. RJ has been coaching about technology for two decades, but when she found messenger bot marketing, she was sold on the technology in literally 5 minutes.
She has used email marketing, social media, live video and acknowledges how effective they can be as part of a digital marketing strategy. But it was with messenger bot marketing that her business took off. She loves how she can automate but at the same time build relationships with customers that are mutually beneficial. And so today, RJ’s mission is to help clients achieve the same success for their businesses and have qualified leads banging at their doors.
In this Episode:
- How a messenger bot really is a tool that facilitates conversations between people, bridges connections, and builds engagement
- How selling and marketing feels more natural when done the chatbot way
- What is Facebook Messenger and its huge potential in helping you do business
- How to set up your messenger bot for creating awareness and sharing valuable information
- How Facebook Messenger is the best of both worlds - using automation while staying human in your interactions and business relationships
- The secret to success in messenger bot marketing
- How to use messenger bot marketing to replace strategies that aren’t working for you
- Things a messenger bot can do including delivering a mini-course and engaging Facebook group members
- How to get people to subscribe to your messenger bot
- How to maintain a balance between automation and human interaction
- How Facebook Messenger marketing allows you to always put your best foot forward
- How to integrate messenger bots into your current marketing strategy
- How chatbots allow for more focus and building of trust
- How to get a free mini-course on chatbots with RJ Redden at checkoutmybot.com
- How to build a reminder bot especially for live streamers or content creators at startyourbot.com
- How manychat.com can be one of the most user-friendly software for creating bots for beginners
Quotes From this Episode:
“When people hear messenger bot, they think about all kinds of things that don’t really have anything to do with what a messenger bot really is.” - RJ Redden
“A messenger bot, what it really is, is that it’s a conversation between two people that is on steroids.” - RJ Redden
“When I ran into messenger bots, what it said to me was, you can now send to people messages that they consider valuable and you can send them a lot less.” - RJ Redden
“Messenger connects us to people we care about.” - RJ Redden
“I start to have relationships with people rather than some static number on a page that’s supposed to tell me the value of my business.” - RJ Redden
“The people in my bot are the people I care about talking to and they care about talking to me.” - RJ Redden
“I don’t have to be pushy to sell anything.” - RJ Redden
“You don’t have to train people to look at Messenger. We’re all already trained.” — RJ Redden
“If you’re thinking about adapting bots into your overall strategy, start here: pick one thing that isn’t working for you.” - RJ Redden
“You gotta get eyeballs to that content for it to work for you, a messenger bot will get eyeballs to your content.” - RJ Redden
Resources:
Rj Redden
Twitter: @blackbeltbots
Facebook Group: Black Belt Bots Community
LinkedIn: @rjredden
Websites: blackbeltbots.com
Brad Friedman
Twitter:
Facebook: https://www.facebook.com/thefriedmangroup
LinkedIn:
https://www.linkedin.com/in/bfriedman/
https://www.linkedin.com/company/the-friedman-group-llc
Youtube: https://www.youtube.com/friedmansocialmedia
Website: https://friedmansocialmedia.com
Books
“Brad Friedman on Digital Marketing,” by Brad Friedman
“The Small Business Owner's Guide To Inbound Marketing,” by Brad Friedman
Be sure to sign up for the Brad Bot at TheBradBot.com To get reminders when I go live on Facebook and to receive freebies and other content from The Friedman Group, LLC.
Ep: 018 Don't Just Sit There! Develop A Digital Marketing Strategy!
Don't Just Sit There! You Need A Digital Marketing Strategy!
On the other hand, if you are able to develop a strong digital marketing strategy and appeal to the digital world, then there will be more likelihood for your business to achieve long-term success. And so, if you have been asking yourself if you should be going live, creating a YouTube video series, posting on LinkedIn, or writing a blog post, then the answer is a big yes.
However, you do not have to do all those nor should you be on every social media platform because at the end of the day, you have to go only for those which will suit your business needs and will be congruent with your company goals.
In this podcast episode, learn how you can build a digital marketing strategy that will effectively work for your specific business because you can’t just sit there and wait for something to happen.
In this Episode:
- How developing a digital marketing strategy is a must these days
- How to develop content based on clients’ frequently asked questions
- How creating awareness first is key to engagement on various social media platforms
- How to choose which among the different social media platforms to use based on your business needs and company profile
- How to start by looking at your current digital marketing strategy if you have one in place and who’s in charge of the implementation
- The importance of having high quality content that will be most valuable for your target audience
- The kind of content that you should share on your social media accounts that give your audience value
- Why advertising is necessary in this digital age
Quotes From this Episode:
“Today, what I wanna do most of all is practice what I preach.” - Brad Friedman
“It’s easy to create content from questions that you’re asked.” - Brad Friedman
“When you post your page, a notice does not go out to all 2 billion people saying that you have started a Facebook page and everybody needs to rush and like your page.” - Brad Friedman
“I’m one of those people who believes not everybody needs to be on every social media network in order to grow their business.” - Brad Friedman
“Maybe you can get somebody to your page but if they don’t get value from your content, they’re probably not gonna like the page.” - Brad Friedman
“I would much prefer that you had a smaller group of people who like your page yet people who are engaged with your page.” - Brad Friedman
“If you aren’t measuring, you aren’t marketing.” - Brad Friedman
Resources:
Brad Friedman
Twitter:
Facebook: https://www.facebook.com/thefriedmangroup
LinkedIn:
https://www.linkedin.com/in/bfriedman/
https://www.linkedin.com/company/the-friedman-group-llc
Youtube: https://www.youtube.com/friedmansocialmedia
Website: https://friedmansocialmedia.com
Books
“Brad Friedman on Digital Marketing,” by Brad Friedman
“The Small Business Owner's Guide To Inbound Marketing,” by Brad Friedman
Be sure to sign up for the Brad Bot at TheBradBot.com To get reminders when I go live on Facebook and to receive freebies and other content from The Friedman Group, LLC.
Ep: 017 You Need To Get Linked In
You Need To Get Linked In!
I contend, the opposite is happening as LinkedIn is as strong as it has ever been. It remains a venue for business owners and job seekers to engage and create a more productive workforce environment for the whole world.
In this episode of The Digital Slice Podcast, I revisit LinkedIn’s beginnings and discuss how it has remained true to its mission.
In this Episode:
- The beginnings of LinkedIn in 2002 as a professional networking platform
- How Reid Hoffman created a team of former colleagues and launched LinkedIn from his living room in 2003
- How LinkedIn remains a professional network despite some changes in its interface
- How native videos on LinkedIn doesn’t make it into a social network
- How the controversial issues surrounding LinkedIn’s looming demise started in 2016 via the Microsoft acquisition
- How LinkedIn’s current status in the stock market and its 562 million users indicate it remains in good standing
- LinkedIn’s mission and vision and how to take advantage of it
- How to build a strong and highly optimized LinkedIn profile
- Starting out with a high quality, professional-looking photo
- How to take advantage of the ample space provided by LinkedIn for your summary, and work experience
- How to set up your LinkedIn background image, name, and headline properly
- How to arrange the summary section to make you easier to find
- LinkedIn groups and how to choose which ones to join and be active in
Quotes From this Episode:
“It’s often important to know where we came from in order to know where we are going.” - Brad Friedman
“Maybe LinkedIn is doing some things to make you more familiar, more comfortable using it because it looks like a social network. But it’s really not. It’s really still a professional network.” - Brad Friedman
“Everybody knows how important video is. LinkedIn also knows how important video is. So, they made it so that we could create native video on LinkedIn.” - Brad Friedman
“I would contend that LinkedIn is still where people go to build their network for business purposes whether its finding a job or selling a product or a service.” - Brad Friedman
“I’m no financial genius but it seems to me that LinkedIn is doing just fine.” - Brad Friedman
“Really, the foundation of LinkedIn is the LinkedIn profile.” - Brad Friedman
“You only have one chance to make a first impression.” - Brad Friedman
“We’re on LinkedIn because we’re professionals, we’re business owners, and we want to build our business.” - Brad Friedman
“Images are very important because they grab our attention. Not having an image also grabs our attention and makes a statement.” - Brad Friedman
“Take advantage of the summary section to tell people a little something about you: things you like, why you do what you do, what you enjoy about what it is that you do, and the kinds of people you serve.” - Brad Friedman
Resources:
Brad Friedman
Twitter:
Facebook: https://www.facebook.com/thefriedmangroup
LinkedIn:
https://www.linkedin.com/in/bfriedman/
https://www.linkedin.com/company/the-friedman-group-llc
Youtube: https://www.youtube.com/friedmansocialmedia
Website: https://friedmansocialmedia.com
Books
“Brad Friedman on Digital Marketing,” by Brad Friedman
“The Small Business Owner's Guide To Inbound Marketing,” by Brad Friedman
Be sure to sign up for the Brad Bot at TheBradBot.com To get reminders when I go live on Facebook and to receive freebies and other content from The Friedman Group, LLC.
Ep: 016 Use Livestreaming To Increase Your Authority, Credibility And Top-Of-Mind Awareness
Use Livestreaming To Increase Your Authority, Credibility And Top-Of-Mind Awareness
Livestreaming can be very beneficial for your business when done right. Definitely, starting out can be challenging, even a bit intimidating. You could feel frightened about committing mistakes, not knowing what to say, or how to do your introduction.
The good news is there is a way to resolve these issues, get past the barriers, and share yourself and your business with the world. Discover the exciting world of livestreaming in this Episode 016 of The Digital Slice Podcast and find out how you can leverage livestreaming to grow your business.
Jennifer Quinn, better known as JennyQ, is a livestreaming expert who is recognized internationally and has rocked Facebook Live for years. She became a pioneer in livestreaming, tackled the barriers of entry, and went on to teach professionals to succeed in the same way. She has shared with them how the livestreaming experience enhances credibility, authority, and top-of-mind awareness.
To date, Jenny has done more than 450 live interviews using various angles including on-air talent and professional big brand production. She is also a speaker, show host, live video mastery coach, and author of the book, “Leverage Livestreaming to Build Your Brand”, which debuted as Amazon’s #1 Best Seller in Podcasts and Webcasts.
In this Episode:
- How JennyQ got into livestreaming in 2015 starting with Periscope
- How JennyQ was introduced to Twitter in 2008 and was awed at how it connected people
- How livestreaming builds credibility using the right messaging and livestream structure
- The common challenge of doing the intro and outro and how to deal with it
- How to start out by giving or sharing street-level information on your videos
- Recommended technology and tools to use for live streaming
- JennyQ’s L.A.V.S which stands for lighting, audio, video, and stability as live streaming basic essentials
- The importance of your business and personal profile as it reflects your brand and credibility
- How live streaming generates top-of-mind awareness
- How to build trust with your audience by committing to and being consistent with a live video schedule that’s doable for you
- How JennyQ’s book, Leverage Livestreaming to Build Your Brand, is helping a lot of people
- How to pick the best platform for your live stream based on audience and engagement
- The pros and cons to live videos versus pre-recorded or edited videos
Quotes From this Episode:
“Once they get into what they know, then they’re home free. They could talk about it all day long.” - Jennifer Quinn
“Don’t tell everything you know. Just let’s chunk it down and get three bullets about one specific topic.” - Jennifer Quinn
“We really have to work the most on the intro and the outro because that’s where people stumble the most.” - Jennifer Quinn
“The user, the viewer really just wants to know the basic information and how to implement it.” - Jennifer Quinn
“The learning curve, generally speaking, is not really comfortable ‘cause you’re stepping out of your comfort zone.” - Jennifer Quinn
“Anyone can go live at any time without anything other than their phone.” - Jennifer Quinn
“Now, the consumer is more savvy and less patient so you only have 5 to 7 seconds to demonstrate your authority and credibility.” - Jennifer Quinn
“You got to do video in one form or another.” - Jennifer Quinn
“Don’t try to livestream from everywhere when you’re starting out.” - Jennifer Quinn
Resources:
Jennifer Quinn
Twitter: @JennyQ
Facebook: @JennyQ411
LinkedIn: @JennyQ411
Instagram: @JennyQ411
Facebook Group: Go Live Community
Website:
jennyqlive.com
Book: Leverage Livestreaming to Build Your Brand
Brad Friedman
Twitter:
Facebook: https://www.facebook.com/thefriedmangroup
LinkedIn:
https://www.linkedin.com/in/bfriedman/
https://www.linkedin.com/company/the-friedman-group-llc
Youtube: https://www.youtube.com/friedmansocialmedia
Website: https://friedmansocialmedia.com
Books
“Brad Friedman on Digital Marketing,” by Brad Friedman
“The Small Business Owner's Guide To Inbound Marketing,” by Brad Friedman
Be sure to sign up for the Brad Bot at TheBradBot.com To get reminders when I go live on Facebook and to receive freebies and other content from The Friedman Group, LLC.
Ep: 015 IGTV - The Ins And Outs
IGTV - The Ins And Outs
With more than a billion active Instagram users each month, IGTV is something you should not miss if you want to attract new customers and keep them engaged. The thing about IGTV is that it’s mobile-centric and the videos are vertical. IGTV videos stay permanently on your channel and can re-purposed to your other social media accounts for maximum impact.
Professor Nez is not your ordinary professor. For 28 years, he has mastered his craft - teaching and educating at the highest levels. He has practiced what he’s taught.
His passion is in inspiring and serving others as a professor, an executive career coach, digital brand coach, and life coach. He coaches and consults individuals as well as teams in companies and organizations to help them discover their identity and share their story.
Professor Nez is a professional speaker and a passionate storyteller. He is the author of 7 books about emotional intelligence, communication, and critical thinking.
A huge believer in live video streaming platforms, he is an early adopter of YouTube Live, Twitter Live, Facebook Live, Instagram Live, LinkedIn Video and now, IGTV.
In this Episode:
- How to use IGTV for branding and content creation for businesses
- How to leverage different video formats to increase your digital presence through Instagram’s 1 billion monthly active users
- How your success on a platform is dependent on your strategy and implementation as a creator
- How IGTV supports portrait mode vertical video
- How you can keep your uploaded videos on your IGTV channel permanently
- How to repurpose IGTV content on Facebook, Twitter, LinkedIn or on your website
- How different platforms serve different audiences and should be used depending on your business needs
- How to start with a video about your company for your first IGTV upload
- The ideal time span for your videos
- How behind the scenes and stories have more impact
- How to show your vulnerability as a surefire way to engage your audience and in humanizing your brand
- How to make a compelling IGTV video series
- Professor Nez is re-launching Beyond the Box Academy, an online university for branding, communication, and social media marketing
Quotes From this Episode:
“IGTV, I like to call it. It’s the atomic bomb that dropped on the world of social media.” - Professor Nez
“Video is the predominant form of communication in the 21st century.” - Professor Nez
“You have to respect the platforms. These platforms that you’re creating on, the platforms that you’re communicating your message, your brand, your vision; if you don’t acclimate to the platform, you’re losing.” - Professor Nez
“Instagram’s notorious for this. I mean, they’re constantly innovating, restructuring their designs and their features.” - Professor Nez
“If you’re a business, if you are small or big, if you’re a creator and you don’t understand the power of LinkedIn, I truly feel like you’re missing out.” - Professor Nez
“I can’t think of a platform that’s doing more innovative, more beautiful things for creators, businesses big and small alike than Instagram right now.” - Professor Nez
“I think you need to start creating more vertical video content and just get used to it.” - Professor Nez
“If you don’t have anything to say, I don’t know what you’re doing in business. You gotta have something to say.” - Professor Nez
“Our vulnerability is literally our bridge to our audience.” - Professor Nez
“Tell a vivid, compelling, riveting story.” - Professor Nez
“You are only limited by your own creativity.” - Professor Nez
Resources:
Professor Nez
Twitter: @professornez
Facebook: @ProfessorNez
LinkedIn: @ProfessorNez
Websites:
professornez.com
Professor Nez Consulting
Books: Amazon Author Page
Brad Friedman
Twitter:
Facebook: https://www.facebook.com/thefriedmangroup
LinkedIn:
https://www.linkedin.com/in/bfriedman/
https://www.linkedin.com/company/the-friedman-group-llc
Youtube: https://www.youtube.com/friedmansocialmedia
Website: https://friedmansocialmedia.com
Books
“Brad Friedman on Digital Marketing,” by Brad Friedman
“The Small Business Owner's Guide To Inbound Marketing,” by Brad Friedman
Be sure to sign up for the Brad Bot at TheBradBot.com To get reminders when I go live on Facebook and to receive freebies and other content from The Friedman Group, LLC.
Ep: 014 The Fun Formula – How Curiosity Risk-Taking And Serendipity Can Revolutionize How You Work
The Fun Formula – How Curiosity Risk-Taking And Serendipity Can Revolutionize How You Work
Fulfillment is being able to achieve the goals you have set for yourself based on your unique interests and circumstances. However, some people can end up in the wrong profession, job, or business because they followed what others wanted them to be.
The result is unhappiness, emptiness, and even life-threatening depression. Thankfully, there is “The Fun Formula” urging you to pursue your passions and fulfill your destiny. Realizing that when you are doing what you really want, you feel happy and satisfied. Work isn’t work anymore because you are having so much fun. In this episode of BRADS LIVE, discover “The Fun Formula” and see how it is much more than just a book.
In this Episode:
- Joel’s professional and business journey from selling emergency response systems and encyclopedias in the early days
- How Joel came to write his recent book, The Fun Formula: How curiosity, risk-taking, and serendipity can revolutionize the way you work
- How Joel discovered after 23 years of doing business that the hustle and grind practice only lead to more failures than success
- How the work you choose should be on what you’re passionate about and not just about making a living
- How living a supposedly satisfying celebrity lifestyle can still result to cases of suicide and depression
- How “The Fun Formula” paradigm seems to run contrary to the traditional virtue of hard work
- How being yourself, engaging your curiosities, and following your own path will help you succeed more
- How not to be influenced by the performance-based society that tends to dictate who you should become
- How negative scripting from people around you can develop into self-defeating behaviors
- Risk-taking as a critical part of “The Fun Formula”
- How letting go can open more doors for you
- How to “trust the process” as a third ingredient to “The Fun Formula”
- How to derive your own Fun Formula through curiosity, risk-taking, and trusting the process
Quotes From this Episode:
“I learned from Zig Ziglar, you know the best. He was my mentor and to this day, the things he said, you know, stick in my mind and in my soul .” - Joel Comm
“What I realized is, the massive successes came with the least amount of effort, without the hustle and grind.” - Joel Comm
“Not just going, well how do I make a living but how do I make a life.” - Joel Comm
“Don’t be anybody else. Be an original.” - Joel Comm
“The Fun Formula isn’t a mathematical equation. It’s highly dependent upon you being you in pursuing that which matters most to you.” - Joel Comm
“I’ve learned to not care what other people think of me and what I believe is the right thing to do.” - Joel Comm
“You have to be willing to fail, and when you do, embrace it, because failure is the best teacher.” - Joel Comm
“You have to let go to move forward and to grow.” - Joel Comm
“You have to be willing to follow your own curiosity and see where it takes you.” - Joel Comm
“If you’re bringing the greatest value that you’re designed to bring, then you’re gonna have a successful work-life and you’re gonna be more fulfilled personally.” - Joel Comm
Resources:
Joel Comm
Twitter: @joelcomm
Facebook: @joelcomm
LinkedIn: Joel Comm
Podcast: The Bad Crypto Podcast
Book: The Fun Formula
Brad Friedman
Twitter:
Facebook: https://www.facebook.com/thefriedmangroup
LinkedIn:
https://www.linkedin.com/in/bfriedman/
https://www.linkedin.com/company/the-friedman-group-llc
Youtube: https://www.youtube.com/friedmansocialmedia
Website: https://friedmansocialmedia.com
Books
“Brad Friedman on Digital Marketing,” by Brad Friedman
“The Small Business Owner's Guide To Inbound Marketing,” by Brad Friedman
Be sure to sign up for the Brad Bot at TheBradBot.com To get reminders when I go live on Facebook and to receive freebies and other content from The Friedman Group, LLC.
Ep: 013 Separating Yourself From Your Business And How The Law Can Help w/ Joey Vitale
Separating Yourself From Your Business And How The Law Can Help
In fact, you may need to realize how separating yourself from your business is key to your self-actualization. Because like it or not, you are a whole being and your business is just one part of you and not all of you.
So while your business is important, you have to consider creating a clear distinction between who you are and your business entity for legal as well as for reasons of self-preservation.
In this episode of BRADS LIVE, discover the beauty and power behind being able to separate yourself from your business.
Joey Vitale is the founder of Indie Law, a law firm dedicated to small business owners, especially those passionate ones in the creative space. Joey is adamant about providing his clients the protection and legal foundation they need to grow their business.
Through Indie Law, he is able to offer educational webinars, consultation sessions, flat-fee packages, as well as subscription plans. So whatever legal issue from trademarks, business formation, copyrights to contracts, Joey is able to help. Joey is also a digital savvy expert who manages a Facebook Group for Business Owners with more than 7,000 members.
In this Episode:
- How Joey found his passion for working with creative small business owners
- How Joey’s law firm, Indie Law has been a success in the past 2 years
- Joey’s panic attack and hospitalization and how it made him realize his priorities over his business
- How loving yourself more than your business is key to well-being
- How to live on the lighter side of business with Joey being called the “babe-dude”
- Why separating yourself from your business is important legally
- Inevitable business risks and fears and how to protect yourself
- LLCs, contracts, team agreements, and other forms of protective separation layers
- How a contract can become a foundation for your ideal business and client experience
- The pros and cons between single proprietorship, LLCs, and corporations
- How to choose the right type of business entity for tax purposes
- The perfect timing for using legal protection for your business
- How trademarks are to be used at a certain success level
- How contracts are top priority when starting out a business
- How a contract should be a dynamic document that’s adaptive to change and constant improvement
- How to best choose the attorney for your needs based on pricing, reviews, personality fit, team support, and customer service
- How having a team behind you for continuity of work for clients is a crucial part of separating yourself from your business
- Joey’s Smile Bigger 12-week course on business lessons learned the way
Quotes From this Episode:
“When you start a business that you love, it’s so easy to be in business mode all day.” - Joey Vitale
“Everybody should have a therapist, especially business owners.” - Joey Vitale
“This really is kind of the why behind Indie Law. We want to give as much peace of mind as we can on those foundational, legal pieces of your business puzzle.” - Joey Vitale
“In order for you to love yourself more than you love your business, there has to be a separation between you and your business.” - Joey Vitale
“Really, what we’re afraid of are things that haven’t happened yet.” - Joey Vitale
“The real point of a contract is to make sure that everybody involved is on the same page because yes, you wanna avoid a worst-case scenario but you’re all also really excited about this potential best case scenario.” - Joey Vitale
“I update my contract several times a year, every time a hard lesson’s learned or there’s a procedural change.” - Joey Vitale
“What I’m wanting for people is, I’m wanting them to smile bigger in business. I’m wanting them to smile bigger as a person.” - Joey Vitale
Resources:
Joey Vitale
Twitter: @joeycvitale
Instagram: @joeycvitale
Facebook: @IndieLawFirm
Website: Indie Law
Brad Friedman
Twitter:
Facebook: https://www.facebook.com/thefriedmangroup
LinkedIn:
https://www.linkedin.com/in/bfriedman/
https://www.linkedin.com/company/the-friedman-group-llc
Youtube: https://www.youtube.com/friedmansocialmedia
Website: https://friedmansocialmedia.com
Books
“Brad Friedman on Digital Marketing,” by Brad Friedman
“The Small Business Owner's Guide To Inbound Marketing,” by Brad Friedman
Be sure to sign up for the Brad Bot at TheBradBot.com To get reminders when I go live on Facebook and to receive freebies and other content from The Friedman Group, LLC.
Ep: 012 Build Your Business By Speaking Human-to-Human #H2H
Build Your Business By Speaking Human-to-Human #H2H
What it takes is true authenticity in the way you use technology and communication tools to make that individual on the other end feel he is interacting with a human being instead of a company or brand. This podcast episode focuses on how to be human in a seemingly non-human world and still grow your business.
Bryan Kramer is the ultimate human being - President and CEO of PureMatter, a Brand Marketing and Interactive digital agency. He is a well-known social business strategist, impressive keynote and TED speaker, executive coach, trainer, Forbes columnist, consultant, and best-selling author.
It is Bryan who instigated the #H2H or human-to-human movement in social, marketing, and business. With literally thousands of followers in social media, he has acquired an intimate understanding of the innerworkings of social technology and social behavior.
Bryan is considered an authority on everything #H2H or human-to-human and his first book, “There is no B2B or B2C: It’s Human to Human #H2H” rose to the top-selling spot in Amazon business books on its first week of release. The Writer named #H2H as the number 1 buzzword for 2015.
Bryan is also the foremost global leader when it comes to the art and science of sharing. His second bestseller, “Shareology: How Sharing is Powering the Human Economy”, was published by Morgan James Publishing and was listed as one of Business Best Sellers Top 25
In this Episode:
-
- How Bryan’s interest and work in human marketing was ignited
- How to humanize the use of chatbots in communication
- How to leverage technology to help with business while maintaining your authenticity as a human being/business owner
- Amount of time spent vs. Quality of value delivered in closing more business with customers
- How to silence the noise of technology and social media to permeate your target market
- Steps to take in humanizing your brand
- How talking to 10 people is better than sending emails to 10,000
- How to attract the right people and build your tribe out of your authentic interests and unique passion
- The importance of self-care such as meditation in achieving work-life balance
- Bryan’s free video series on humanizing marketing and branding; and one-on-one coaching
- All about the H2H Private Club, Hot Seat, and Master Class
- How doing something unexpected but needed, and in a personalized manner is an effectively humanized marketing for your business
Quotes From This Episode:
“I don’t think we should pretend to be machines.” - Bryan Kramer
“When we can make each other smile or laugh and entertain each other, we’re being our most human selves.” - Bryan Kramer
“I love to use automation upfront to strike up a conversation with the right people and then for the human side to take over with the response.” - Bryan Kramer
“It’s not the amount of time that you spend on something that makes you the money that you make. It’s the quality of the thought process and the strategy and the brand that you build and the creative ways that you connect with people.” - Bryan Kramer
“We need to go back to a more simplistic time of marketing” - Bryan Kramer
“Authenticity is probably the number one key to building a real business, if you’re a small business.” - Bryan Kramer
“It really is about picking up the damn phone and calling people.” - Bryan Kramer
“No matter what size the company, you are the brand.” - Bryan Kramer
“Slowing down helps us make more quality decisions.” - Bryan KramerResources:
Bryan Kramer
Twitter: @bryankramer
Facebook: BryanKramer
LinkedIn: BryanJKramer
Website: http://bryankramer.comBrad Friedman
Twitter:
Facebook: https://www.facebook.com/thefriedmangroup
LinkedIn:
https://www.linkedin.com/in/bfriedman/
https://www.linkedin.com/company/the-friedman-group-llc
Youtube: https://www.youtube.com/friedmansocialmedia
Website: https://friedmansocialmedia.com
Books
“Brad Friedman on Digital Marketing,” by Brad Friedman
“The Small Business Owner's Guide To Inbound Marketing,” by Brad FriedmanBe sure to sign up for the Brad Bot at TheBradBot.com To get reminders when I go live on Facebook and to receive freebies and other content from The Friedman Group, LLC.
Ep: 011 10 Growth Hacking Strategies For Small Businesses With Small Budgets
10 Growth-Hacking Strategies For Small Businesses With Small Budgets
- Establish yourself as a thought leader or trusted adviser in your industry
- Tools to use for identifying content and influencers as well as for sharing content
- How quick it is to read and share content, both personal and professional daily, as an individual or company and as a team
- The five E’s of social selling: educate, enchant, engage, embrace, and empower your customers
- How to use a CRM to keep track of your network when it begins to expand considerably
- The advantages of using a contact management over CRM
- How to use Nimble as a contact manager that will connect your contact, email, calendar, and social
- Use social listening and social CRM like Nimble to discover common interests and contact data
- Using segmentation as an eighth strategy
- Use group messages
- Nurture your segmented list with email sequences
Quotes From this Episode:
“Relationships are critical to your personal and business success.” - Jon Ferrara
“Your personal brand helps people to see you.” - Jon Ferrara
“I think we connect on the 5 F’s of life: family, friends, food, fun, and fellowship.” - Jon Ferrara
“If you listen to people, they’ll tell you exactly what you need to know to find a way to add value.” - Jon Ferrara
“When you’re connecting with somebody, what you need to engage effectively is context and insight.” - Jon Ferrara
“Just by sharing the content of others, you actually begin to surface as a thought leader yourself.” - Jon Ferrara
“If you’re a business owner today, don’t forget that you can’t just share content on your corporate identity, you need to share content on your personal identity, and ideally on your team members’ identity.” - Jon Ferrara
“Whatever tool you choose, should have at its heart, contact management and social, work with all the tools that you use and work in the places wherever you’re engaged in.” - Jon Ferrara
“Contact management is about you, and engagement, and relationships.” - Jon Ferrara
“It’s easier to sell to somebody you’ve already sold to and get referrals from them than it is to go find somebody new.” - Jon Ferrara
Resources:
Jon Ferrara
Twitter: @Jon_Ferrara
Facebook: jon.ferrara
LinkedIn: https://www.linkedin.com/in/jonvferrara/
Website: https://www.nimble.com
BuzzSumo
http://buzzsumo.com
Buffer
https://buffer.com
Hootsuite
https://hootsuite.com
Zest
https://zest.is
Nimble
https://www.nimble.com
Brad Friedman
Twitter:
Facebook: https://www.facebook.com/thefriedmangroup
LinkedIn:
https://www.linkedin.com/in/bfriedman/
https://www.linkedin.com/company/the-friedman-group-llc
Youtube: https://www.youtube.com/friedmansocialmedia
Website: https://friedmansocialmedia.com
Books
“Brad Friedman on Digital Marketing,” by Brad Friedman
“The Small Business Owner's Guide To Inbound Marketing,” by Brad Friedman
Be sure to sign up for the Brad Bot at TheBradBot.com To get reminders when I go live on Facebook and to receive freebies and other content from The Friedman Group, LLC.
Ep: 010 Take Your Blog To The Next Level - Tips And Tricks For Bloggers
Take Your Blog To The Next Level - Tips And Tricks For Bloggers
For one, it can help you establish thought leadership in the industry. It can also drive traffic to your website and increase the likelihood of conversions. But, how can you maximize the benefits of blogging so it can continually help you with sales and marketing?
In this episode of BRADS.LIVE, we discover many ways to generate content, make use of tools, and genuinely help people with your blog content while growing your company.
Mike Alton is a speaker, award-winning blogger, author, and brand evangelist. His blog, The Social Media Hat is a content marketing haven and resource complete with ebooks, guides, and free articles for small businesses. Mike teaches businesses strategies, tactics, and tools for success through content marketing together with SEO, social media, and mobile apps. He is also an Agorapulse brand evangelist, strengthening its relationship with agencies, influencers, social media educators and brands.
In this Episode:
- How Mike has been blogging for 10 years and how he started The Social Media Hat
- The direct relationship between the amount of content created and speed of online success
- How helpful content brings in traffic, leads, and sales conversions
- The results of a HupSpot study on how effective content creation is for numerous companies
- How blogs generate organic traffic
- How to overcome the challenges of creating enough posts for your blog
- How blog posts should ideally come from your own experience or opinion instead of being heavily researched
- How to use Evernote to track your ideas for blog topics
- Making use of your audience’s frequently asked questions and questions they’re supposed to be asking as blog post ideas
- How to use videos or video interviews as the basis for your content
- How content creation is more cost-effective and inbound marketing-oriented
- The advantages of content publishing vs. Cold-calling
- How to develop the blogger’s mindset
- How sharing about personal interests can make you relatable and focusing on only one interest for branding purposes
- The real essence of newsjacking and leveraging the news cycle bell curve
- Considerations on what you can write about in relation to interest and layering
- How to gauge which content is relevant for your audience using tools
- How blogging should be very conversational like you are speaking to your audience directly
- How to create authentic content that’s more your own than outsourced
- How to do SEO by linking, interlinking, and creating long-form content
- How to use Agorapulse to custom-promote your content
Quotes From this Episode:
“The more that you’re able to publish, generally speaking, the faster you’ll get to whatever those goals are.” - Mike Alton
“After about 50 pieces of content, the number of visits and the number of leads began to rise exponentially.” - Mike Alton
“Blog posts do not have to be heavily researched.” - Mike Alton
“The other hurdle that a lot of people have that they may or may not admit is that they hate to write.” - Mike Alton
“Once you’ve pushed it out, that content keeps working for you, day and night without you ever having to pick up the phone.” - Mike Alton
“But if you spend an hour creating a piece of content that really helps people, all the feedback is positive.” - Mike Alton
“That’s what happens over time once you do inbound marketing, people come to you and they’re already grateful.” - Mike Alton
“I need to talk about something personal so that people can relate to me on social media.” - Mike Alton
“When they see a particular event that has happened, you need to ask yourself, is now a good time to write about?” - Mike Alton
“If you got an idea for a particular blog post, but you’re not sure if there’s real interest there or not, take it to social and ask.” - Mike Alton
“Your blog is a real opportunity for you to share who you are.” - Mike Alton
Resources:
Mike Alton
Twitter: @mike_allton
LinkedIn: https://www.linkedin.com/in/mikeallton/
Website: https://www.thesocialmediahat.com
Evernote
https://evernote.com
Newsjacking
https://www.davidmeermanscott.com/books/newsjacking/ -Online Course
Newsjacking-Inject Breaking Generate Coverage -eBook by David Meerman Scott
BuzzSumo
http://buzzsumo.com/
SEMrush
https://www.semrush.com
Agorapulse
https://www.agorapulse.com
Brad Friedman
Twitter:
Facebook: https://www.facebook.com/thefriedmangroup
LinkedIn:
https://www.linkedin.com/in/bfriedman/
https://www.linkedin.com/company/the-friedman-group-llc
Youtube: https://www.youtube.com/friedmansocialmedia
Website: https://friedmansocialmedia.com
Books
“Brad Friedman on Digital Marketing,” by Brad Friedman
“The Small Business Owner's Guide To Inbound Marketing,” by Brad Friedman
Be sure to sign up for the Brad Bot at TheBradBot.com To get reminders when I go live on Facebook and to receive freebies and other content from The Friedman Group, LLC.
Ep: 009 Build And Strengthen Your Company's Future Using Inbound Principles
Build And Strengthen Your Company's Future Using Inbound Principles
At the end of the day, what you need is an effective technique that does not only attract potential customers but also helps build trust that will lay the foundation for a long-term relationship with them. Inbound marketing could be a good fit for your company. But beyond marketing, an inbound revolution has been taking place - making inbound a philosophy to guide and direct your whole organization and business toward success. Discover the principles of Inbound Organization in this episode of The Digital Slice Podcast and learn how to live it and breathe it in your business.
Dan Tyre is one of the original team members of Hubspot. Dan is a recognized authority in inbound marketing as well as sales. He is also a senior level software executive, writer, speaker, investor, mentor and coach for inbound success. His expertise is in inbound sales, inbound marketing, and inbound service.
Todd Hockenberry is the owner of Top Line Results, LLC specializing in leading revenue growth in small to medium-sized companies and focusing on capital equipment, technology, and manufacturing. Todd is a published author for industry and technology trends specifically in magazines such as Photonics Online, The Fabricator, Modern Application News, Industrial Laser Solutions to name a few. He is also a sought-after speaker in trade shows and tech conferences.
In this Episode:
- How Todd started to unknowingly use inbound principles while working with an industrial company
- How effective quality content, SEO, and email campaigns are in engaging customers as Todd discovered in 2002
- How Todd founded Top Line Results, partnered with HubSpot, and agreed with Dan to write a book on Inbound Organization
- How inbound has evolved into a philosophy that can be applied to the rest of your organization and your whole business
- How Todd and Dan synergized to the writing of the book, Inbound Organization
- How HubSpot and its leadership team lent support in the writing of the book
- How decision-making and buying power has been turned over from the sales person to the buyer
- How change has to start within the organization first in order to grow as a business
- How being helpful from end to end is central to an Inbound mindset and strategy
- Why transforming into an Inbound Organization is relevant today
- How leadership is critical to the transformation to an Inbound Organization
- How sales and marketing has to work together to create a satisfying customer experience
- How referrals are still the best source of leads making the customer journey critically important
- How the MSPOT or Mission, Strategy, Plans, Omissions, and Targets is a helpful tool for focus and execution
- How to create the buyer persona from a behavior standpoint more than demographics
- How Gary Vaynerchuk is right about the importance of content
- How helping and establishing a relationship with potential customers is the key to selling
- How to make the Inbound Operating System work for your organization from hiring, to cultivating a company culture, to the customer experience
- How transparency should work in an Inbound Organization as a core value
Quotes From this Episode:
“We started to write about case studies and application stories and solution stories about problems and solutions and what we found was we could really engage an audience.” - Todd Hockenberry
“We wanted to give HubSpot Partners a tool and a credibility piece that they could hand to customers or prospects and say, this isn’t just about marketing, it’s really about your whole business.” - Todd Hockenberry
“Buyers’ behavior has changed over the last ten years.” - Dan Tyre
“The balance of power just went from the sales person and over to you.” - Dan Tyre
“The basis of inbound in this book is you gotta be a human being.” - Dan Tyre
“You have to understand and treat people like human beings.” - Dan Tyre
“To grow, you need to change your business.” - Todd Hockenberry
“If you’re not practicing Inbound, quit.” - Dan Tyre
“Your customers, your users are your best sales people if they’re happy.” - Todd Hockenberry
“Reality is, if you don’t practice Inbound, you’re gonna get annihilated, and I can prove it.” - Dan Tyre
“Inbound is all about being a human being.” - Dan Tyre
“Companies have to recognize that the brand they project to their customers is also one they have to think about and cultivate for their employees.” - Todd Hockenberry
Resources:
Dan Tyre
Twitter: @dantyre
Facebook: https://www.facebook.com/dtyre
LinkedIn: https://www.linkedin.com/in/dantyre01/
Website: https://hubspot.com
Website: https://www.hubspot.com/dantyre
Todd Hockenberry
Twitter: @ToddHockenberry
Facebook: https://www.facebook.com/todd.hockenberry
LinkedIn: https://www.linkedin.com/in/toddhockenberry/
Website: https://www.top-line-results.com/
Book by Dan Tyre and Todd Hockenberry: Inbound Organization
Brad Friedman
Twitter:
Facebook: https://www.facebook.com/thefriedmangroup
LinkedIn:
https://www.linkedin.com/in/bfriedman/
https://www.linkedin.com/company/the-friedman-group-llc
Youtube: https://www.youtube.com/friedmansocialmedia
Website: https://friedmansocialmedia.com
Books
“Brad Friedman on Digital Marketing,” by Brad Friedman
“The Small Business Owner's Guide To Inbound Marketing,” by Brad Friedman
Be sure to sign up for the Brad Bot at TheBradBot.com To get reminders when I go live on Facebook and to receive freebies and other content from The Friedman Group, LLC.
Ep: 008 Adjusting Your Digital Marketing Strategy To Sync With Recent Facebook Changes
Adjusting Your Digital Marketing Strategy To Sync With Recent Facebook Changes
What are you to do when your Facebook business page’s reach has declined? Should you continue posting content at this stage? What kind of content is being ranked by Facebook highest so you can formulate your content this way?
Here’s your slice of the digital tools, tips, and tactics on how you can still leverage Facebook to market your business effectively.
Brad Friedman is one of the most experienced and eclectic characters in the digital marketing world. Brad is an author, speaker, trainer, attorney, experienced executive, gadget addict, and time management guru. He is President of The Friedman Group, LLC, an inbound and social media marketing company. Brad understands how social media is a fluid and real-time marketplace for networking, collaboration, and business deals. He trains professionals how to use social networks to its utmost advantage. He believes in the power of social media and educates business owners and their team on how to continually engage prospects and current clients.
In this Episode:
- The recent changes to Facebook’s algorithm that affect how you market your business on Facebook
- How less public content is being shown on Facebook including videos, posts from publishers, and businesses
- How posting from your Facebook business page, your reach will be diminished over time
- How posts are going to be ranked differently, giving priority to posts that “spark conversations and meaningful interactions” among users
- How to increase your chances of successfully using Facebook in spite of the significant changes
- How posting less frequently but more thoughtfully is now advantageous with Facebook
- How to create content that will stimulate conversation
- How Facebook is ranking live video and why you should jump into live video today
- How Facebook dislikes asking for comments, likes and shares on your posts as engagement-bait will be demoted in the Newsfeed
- How important is mastering Facebook ads in order to drive traffic to your business page
- How to use Facebook messenger chat bots along with human interaction
- How to adapt to the Facebook changes using quality content, skills development, and new tech tools
Quotes From this Episode:
“Reach, and video watch time, and referral traffic from pages will also be decreasing” - Brad Friedman
“Over the last few years, we’ve seen that reach has gone down to 2 or 3 percent of people who already liked our business pages.” - Brad Friedman
“I think that is what we’ve been trying to do all along is increase engagement on our business pages so that we can build community.” - Brad Friedman
“If you are posting content that is not engaging, then it’s gonna rank lower on Facebook.” - Brad Friedman
“Posting less frequently is in the cards. I think it’s one of the things we need to consider.” - Brad Friedman
“We are trying to build more engagement than ever.” - Brad Friedman
“I have been preaching this for a long time and I continue to preach jumping into live video and doing it now.” - Brad Friedman
“Statistics tell us that live video leads to 6 times the interactions, according to Facebook.” - Brad Friedman
“We need to master Facebook ads.” - Brad Friedman
“As important as it is to embrace this technology, it’s just as important to maintain a high level of human interaction in the process.” - Brad Friedman
Brad Friedman
Twitter:
Facebook: https://www.facebook.com/thefriedmangroup
LinkedIn:
https://www.linkedin.com/in/bfriedman/
https://www.linkedin.com/company/the-friedman-group-llc
Youtube: https://www.youtube.com/friedmansocialmedia
Website: https://friedmansocialmedia.com
Books
“Brad Friedman on Digital Marketing,” by Brad Friedman
“The Small Business Owner's Guide To Inbound Marketing,” by Brad Friedman
Be sure to sign up for the Brad Bot at TheBradBot.com To get reminders when I go live on Facebook and to receive freebies and other content from The Friedman Group, LLC.
Ep: 007 The Potential Principle with Mark Sanborn
The Potential Principle With Mark Sanborn
Mark Sanborn is all about leadership development and making leaders out of seemingly ordinary and average individuals. Internationally, he inspires his audiences as an authority in business and change leadership. He is certified by the National Speakers Association as a Speaking Professional. He is president of an idea studio called Sanborn & Associates, Inc. aimed at the development of leaders. He has worked with big name clients like FedEx, Hewlett Packard, ESPN, IBM, and John Deere to name a few. Mark is also a celebrated bestselling author of many books and has been recognized by USA Today, Wall Street Journal, and New York Times. He has a new book entitled, The Potential Principle, which delves into the where and the how you can reach your full potential.
In this Episode:
- How the book, The Potential Principle, came to fruition
- How to re-focus, do things differently, stop or start doing something, when you have a change of plans or goals
- How to maximize the use of company expertise and time resources to reach your goals
- How to be better than your best as an individual and as a company using a specific plan
- The Potential Principle on where to get better and how to get better
- The Potential Matrix and focusing on people’s inner world of values, thought processes, and purpose to help them become better
- The Fred Factor and why it’s better to strive to be interested more than to be interesting
- How to stay innovative and relevant in this constantly changing world
- How to use disruption to effect positive change in business, relationships, etc.
- Who the book, The Potential Principle, is really for and why get it for yourself
Quotes From this Episode:
“If you keep doing what you’ve always done, you won’t change.” - Mark Sanborn
“If you don’t refocus, you’ll repeat.” - Mark Sanborn
“How you devote your time and expertise creates the results you get.” - Mark Sanborn
“If you change what you do every day, you will change what you achieve and ultimately, you will change who you become.” - Mark Sanborn
“We all know how good we’ve become but none of us know how good we could be.” - Mark Sanborn
“If you can’t adjust and adapt that truth to new technologies and opportunities and cultural changes, then you lose your relevance.” - Mark Sanborn
“If you are able to prove value for free then people will be more likely to want to pay you to do business with you.” - Mark Sanborn
Resources:
Mark Sanborn
Twitter: @Mark_Sanborn
Facebook: https://www.facebook.com/marksanbornspeaker/
LinkedIn: https://www.linkedin.com/in/marksanborn/
Youtube: https://www.youtube.com/user/markhsanborn/
Website: https://marksanborn.com/
Blog: https://marksanborn.com/blog/
Potential Principle
The Potential Principle
The Map of Your Potential
The Fred Factor
The Fred Factor
Brad Friedman
Twitter:
Facebook: https://www.facebook.com/thefriedmangroup
LinkedIn:
https://www.linkedin.com/in/bfriedman/
https://www.linkedin.com/company/the-friedman-group-llc
Youtube: https://www.youtube.com/friedmansocialmedia
Website: https://friedmansocialmedia.com
Books
“Brad Friedman on Digital Marketing,” by Brad Friedman
“The Small Business Owner's Guide To Inbound Marketing,” by Brad Friedman
Be sure to sign up for the Brad Bot at TheBradBot.com To get reminders when I go live on Facebook and to receive freebies and other content from The Friedman Group, LLC.
Ep: 006 Discover Who You Are With Online Video With Professor Nez
The Future Of Communication Is Shifting To Live Video with Professor Peter Nez
In the business world, the same open communication is the key to fostering engagement with customers. While written content is considered a staple, live video as an interactive medium of communication is emerging as the platform of choice if you are looking to move your business to a higher level. Incorporating essential classroom strategies and humanness with how you do business can prove to be very effective.
Professor Nez is not your average teacher. He has a powerful teaching-learning approach where he is not the center of ultimate knowledge but significantly the facilitator who sets the stage for experiential learning. He is a career coach, author, and Writing and Communications professor at Chapman University. He is a strong advocate of storytelling as evident is his speaking engagements nationwide and his live video presence. He works with various brands and businesses to implement effective social media strategies.
In this Episode:
- How unique Professor Nez’s teaching approach is compared to others
- The power of humanness, making mistakes, and how it encourages critical thinking
- How the future of communication is shifting to live video
- The importance of self-discovery and sharing your story
- How Professor Nez is bringing the classroom into the live video realm while doing what he loves most
- How humans tend to suffer from a so-called “permanent temporary” amnesia and how they can be reminded of life’s truths
- How to incorporate humanness in this digital era
- How to maximize the use of LinkedIn for lead generation and sales navigation
Quotes From this Episode:
“It’s the rare business or individual or whatever who’s doing live streaming and making money just from their show.” - Ross Brand
“I don’t go in there thinking I know everything about everything.” - Professor Nez
“I always make the environment very, very safe and open for clear, concise, thoughtful discussion and expression of your thoughts and opinions.” - Professor Nez
“I listen to my students.” - Professor Nez
“Real true learning takes place when it’s experiential not intellectual” - Professor Nez
“Video is the predominant form of communication of the 21st century.” - Professor Nez
“Live video is just a beautiful way to share your story.” - Professor Nez
“Once you know who you are, you save yourself a lot of misunderstanding and suffering.” - Professor Nez
“There’s two things that can never co-exist: stress and gratitude. When you’re grateful, you’re not stressed out. When you’re stressed out, you’re not grateful.” - Professor Nez
“If you’re real, you’re gonna win.” - Professor Nez
Resources:
Professor Nez
Twitter: @professornez
LinkedIn: https://www.linkedin.com/in/professornez/
Facebook: https://www.facebook.com/professornez/
Ross & Nez: The Livestream Experience (Audio):
https://itunes.apple.com/us/podcast/ross-nez-the-livestream-experience-audio/id1314054414
Website: https://www.professornez.com
Book by Professor Nez: An Incident of Renewed Faith
BeLive https://belive.tv
Brad Friedman
Twitter:
Facebook: https://www.facebook.com/thefriedmangroup
LinkedIn:
https://www.linkedin.com/in/bfriedman/
https://www.linkedin.com/company/the-friedman-group-llc
Youtube: https://www.youtube.com/friedmansocialmedia
Website: https://friedmansocialmedia.com
Books
“Brad Friedman on Digital Marketing,” by Brad Friedman
“The Small Business Owner's Guide To Inbound Marketing,” by Brad Friedman
Be sure to sign up for the Brad Bot at TheBradBot.com To get reminders when I go live on Facebook and to receive freebies and other content from The Friedman Group, LLC.
Ep: 005 Livestream To Grow Your Business With Ross Brand
Livestream To Grow Your Business with Ross Brand
Certainly, you can go ahead and sell products to monetize live streaming. But like most successful live streamers, you can also opt to use live streams to build long-term relationships with clients. Re-purposing your live stream content to create an online portfolio is likewise a smart move toward solidifying your digital footprint. Whichever way you choose, when done right, there is no doubt that you can take advantage of live streaming to grow your business.
Broadcasting has always been Ross Brand’s first love. He’s been an on-air personality, show host, and reporter. In 2015, his passion was ignited once more as he watched and participated in shows on Blab. From there, the @livestreamuni Twitter account came to life, sharing news and live stream broadcasts. In just 8 days, @livestreamuni garnered 500 followers. Driven by the early adopters’ fervor for the platform, Ross opted to feature broadcasters and brands through his creation, LivestreamUniverse.com and produced high-quality content using live stream platforms.
In this Episode:
- How Ross loves featuring live streamers, learning from them and getting to know live stream personalities
- The 3 paths by which live streaming can be used to get direct earnings or foster relationships with customers
- How simple selling can be done via live streams
- How to build relationships or build your personal brand using live streaming
How to repurpose live stream content to your blogs, YouTube channel, Twitter, or LinkedIn, through the portfolio method - How to deal with challenges like having no or few audience members or not knowing what to talk about in your live stream
- The importance of developing a live streaming skill set today for its huge future potential
How to deal with the fear of live streaming especially for first-timers - The basic tools to get started with live streaming using what you already have
- Ross’ red carpet experience at Mario Armstrong’s Never Settle Show
Quotes From this Episode:
“It’s the rare business or individual or whatever who’s doing live streaming and making money just from their show.” - Ross Brand
“You’re going to build your brand, you’re going to get known, and then when somebody needs your service, they’re going to find you.” - Ross Brand
“It’s making an investment now in a relationship that may pay off later.” - Ross Brand
“The live engagement may be part of what you’re doing, right? But it isn’t your primary focus.” –
“Your focus is, you’re taking the content that you recorded live and you’re re-purposing it.” - Ross Brand
“Having that digital footprint will often set you apart from everybody else you’re competing with.” - Ross Brand
“You gotta talk about it from what draws people in.” - Ross Brand
“If you bring who you are to talking about your business, why wouldn’t that take off, too? And it has for people.” - Ross Brand
“All the technology is secondary to the conversation.” - Ross Brand
“If you’re good, people will enjoy what you do whatever level of technology you’re at.” - Ross Brand
Resources:
Ross Brand
Twitter: @iRossBrand
LinkedIn: https://www.linkedin.com/in/rossbrand/
Facebook: https://www.facebook.com/livestreamuniverse/
Ross & Nez: The Livestream Experience (Audio):
https://itunes.apple.com/us/podcast/ross-nez-the-livestream-experience-audio/id1314054414
LivestreamUniverse: http://livestreamuniverse.com/ross-brand/
BeLive https://belive.tv
Brad Friedman
Twitter:
Facebook: https://www.facebook.com/thefriedmangroup
LinkedIn:
https://www.linkedin.com/in/bfriedman/
https://www.linkedin.com/company/the-friedman-group-llc
Youtube: https://www.youtube.com/friedmansocialmedia
Website: https://friedmansocialmedia.com
Books
“Brad Friedman on Digital Marketing,” by Brad Friedman
“The Small Business Owner's Guide To Inbound Marketing,” by Brad Friedman
Be sure to sign up for the Brad Bot at TheBradBot.com To get reminders when I go live on Facebook and to receive freebies and other content from The Friedman Group, LLC.
Ep: 004 Live Video With Todd Bergin
Live Video with Todd Bergin
Todd Bergin is well-recognized as a live video guru. His entrepreneurial inklings started when he was only 13. Later, he found himself in the real estate business for 3 years. For about 6 years, he also practiced law and while he was at it, he got interested in guns until he had some parts manufactured, made a business out of it, did Internet e-commerce, and put up his own website. Eventually, he found his real passion was in helping other people grow their business successfully. He quit the practice of law for good and from there, became the go-to expert for everything live video.
In this Episode:
- How Todd found his real calling as a business person inspired by the Rich Dad, Poor Dad influence
- How to acquire the “creating-your-own-business” mindset instead of the traditional “study-to-become-an-employee” mindset
- How live video should be explored with its huge business potential
- How to take advantage of the open communication and engagement live videos bring to your business
- How to use video to get your message across, engage, and convert customers
- How to use Facebook, YouTube, Periscope, Instagram, Wirecast, and Switchboard to reach different kinds of audiences
- Startup equipment and software for live video including audio for different types of business needs
- How to deal with things that could go wrong while doing a live video
- The short-term and long-term benefits of live video
- What to do after broadcasting your live video
Quotes From this Episode:
“I’m passionate about creating your own course, doing something outside the box.” - Todd Bergin
“You can create this value that you can set out upon the world to the people that find you and find ways to monetize it and help people out in the meantime.” - Todd Bergin
“Using live video today is where it’s at and a lot of people aren’t participating yet. But that tide is coming.” - Todd Bergin
“Video changed everything when YouTube came around in 2006.” - Todd Bergin
“We all learn from somebody else.” - Todd Bergin
“Audio is key. You can have a black screen and if you have excellent audio people are going to go ahead and listen.” - Todd Bergin
“The live shows allow people to see you in an unpolished condition and get to know you as an individual outside of your business or your business goals and that’s a good thing.” - Todd Bergin
“I think the content is much more powerful than a newspaper ad or a radio ad.” - Todd Bergin
Resources:
Todd Bergin
Twitter: @ToddBergin
Facebook: Todd.LIVE
Website: https://www.todd.live/
Cliff Ravenscraft: http://podcastanswerman.com/
Wirecast: https://www.telestream.net/wirecast/overview.htm
Switchboard Live: https://switchboard.live/
Brad Friedman
Twitter:
Facebook: https://www.facebook.com/thefriedmangroup
LinkedIn:
https://www.linkedin.com/in/bfriedman/
https://www.linkedin.com/company/the-friedman-group-llc
Youtube: https://www.youtube.com/friedmansocialmedia
Website: https://friedmansocialmedia.com
Books
“Brad Friedman on Digital Marketing,” by Brad Friedman
“The Small Business Owner's Guide To Inbound Marketing,” by Brad Friedman
Be sure to sign up for the Brad Bot at TheBradBot.com To get reminders when I go live on Facebook and to receive freebies and other content from The Friedman Group, LLC.
Ep: 003 Live Video: The Fear And Gear
Live Video Fear And Gear with Ian Anderson Gray
Ian Anderson Gray is a multi-talented individual who is an expert in anything and everything live video. He founded Seriously Social, a social media-focused business that focuses on live video and productivity tools for businesses of all sizes.
Ian works with clients worldwide as a consultant. He is an in-demand international speaker at conferences in the US, UK, Czech Republic, Ireland, Poland, and more. At Select Performers, he is also partner and co-founder, utilizing his 10 years of experience to help people, organizations, and charities achieve online visibility and impact.
In this Episode:
- How Ian started and trained as a professional singer and went into the web development business with his father in the UK
- How the blog he created turned the tables around and launched his social media business
- How creating content that’s empathetic and easy to understand for your audience results in greater impact
- Different kinds of fear in relation to live video and how to overcome them
- How to generate content for blogs and live videos
- The essentials to prepare for live broadcasting
- How different types of businesses can take advantage of live video
- The impostor syndrome, how to overcome it, and still go live
- How to overcome your fear using a test run on Facebook, posing a challenge, or joining a group
- Some of the differences between OBS studio and Wirecast
Quotes From this Episode
“Whenever I talk to people about content marketing, I can really speak of the power of it because it really changed my life.” - Ian Anderson Gray
“The glitches are always going to happen.” - Ian Anderson Gray
“Fear is a good thing as long as you learn how to channel that into energy in front of the camera.” - Ian Anderson Gray
“We’ve all got content to talk about” - Ian Anderson Gray
“If you think that you don’t have anything to share, you actually do. You just need to think about it.” - Ian Anderson Gray
“There might be people who know more than you but there is no one like you, and some people need to hear that message from somebody like you.” - Ian Anderson Gray
“Try and learn from what you’re doing and then repeat that.” - Ian Anderson Gray
“Live video is just another form of content.” - Ian Anderson Gray
Resources:
Ian Anderson Gray
Twitter: https://twitter.com/iagdotme/
LinkedIn: https://www.linkedin.com/in/ianandersongray/
Facebook: https://www.facebook.com/iagdotme/
Website: https://iag.me/
For testing Internet upload speed: http://www.speedtest.net/
BeLive: https://belive.tv/
Wirecast: https://www.telestream.net/wirecast/overview.htm
OBS Studio: https://obsproject.com/
Joi Caster: https://www.joicaster.co/
UPDATE:
Joi Caster is now Switchboard https://switchboard.live/
Brad Friedman
Twitter:
Facebook: https://www.facebook.com/thefriedmangroup
LinkedIn:
https://www.linkedin.com/in/bfriedman/
https://www.linkedin.com/company/the-friedman-group-llc
Youtube: https://www.youtube.com/friedmansocialmedia
Website: https://friedmansocialmedia.com
Books
“Brad Friedman on Digital Marketing,” by Brad Friedman
“The Small Business Owner's Guide To Inbound Marketing,” by Brad Friedman
Be sure to sign up for the Brad Bot at TheBradBot.com To get reminders when I go live on Facebook and to receive freebies and other content from The Friedman Group, LLC.
Ep: 002 Social Business Enablement with Lauren Friedman
Social Business Enablement with Lauren Friedman
Apparently, customers have more trust for the average employee when they are active on social media. And, they can be a profound source of expertise for Adobe. Adobe has recognized their employees’ crucial role with clients and are actively training them to represent the brand. In this episode, Adobe’s Lauren Friedman shares how.
Lauren Friedman is foremost a writer, social marketing strategist, and head of Adobe’s Social Business Enablement. Lauren started out with a social marketing company called Context Optional before she landed at Adobe in 2011 after two acquisitions.
At first, she managed Consulting Services and then in 2013 joined the Social Business Center of Excellence. She ensures that social media is infused in every aspect of Adobe’s business and developed the Global Social Media Training Program for its employees. Lauren was recognized in 2015 as iMedia 25’s top marketing innovator and also specializes in content strategy for Fortune 100/500 brands, international business, quantitative and qualitative reporting and analytics, and social network strategy.
In this Episode:
- How Lauren started in a startup social media marketing company and got into Adobe through an acquisition
- How social enablement is defined for Adobe employees in line with its social media business integration
- How customers trust company employees more to represent real product insights that influence their purchase decisions
- How social enablement can be applied as both a B2B and B2C strategy for small and large companies
- The four categories of the social enablement program at Adobe including mindset, tool set, skill set, and habit
- How companies are implementing this concept of social enablement more than traditional advertising
- Guiding principles for use in social media branding
- How to define your purpose and rationale for adapting social enablement as a company and how to start
Quotes From this Episode:
“Social enablement in and of itself is really enabling all of our employees to be active on social media, both personally and professionally on behalf of the Adobe brand.” - Lauren Friedman
“People trust people. People want to interact and hear from other people.” - Lauren Friedman
“Employee advocacy and social enablement in general is certainly big in the industry as people are shifting their mentalities toward how they use social media and who they want to hear from.” - Lauren Friedman
“I don’t think that trust is going back to the big companies or back to traditional advertising anytime soon.” - Lauren Friedman
“It really does have to start from the top down and you need to get buy-in from your leadership because if they don’t think that its important, then their teams won’t think that it’s important.” - Lauren Friedman
“You can’t force people to be active on social media personally or professionally.” - Lauren Friedman
Resources:
Lauren Friedman
Twitter: @Lauren_Hannah
Facebook: https://www.facebook.com/laurenhfriedman
LinkedIn: https://www.linkedin.com/in/laurenhfriedman/
Websites: http://theoffbeatreport.com/
www.forbes.com/sites/laurenfriedman/
Edelman Trust Barometer
https://www.edelman.com/trust2017/
Brad Friedman
Twitter:
Facebook: https://www.facebook.com/thefriedmangroup
LinkedIn:
https://www.linkedin.com/in/bfriedman/
https://www.linkedin.com/company/the-friedman-group-llc
Youtube: https://www.youtube.com/friedmansocialmedia
Website: https://friedmansocialmedia.com
Books
“Brad Friedman on Digital Marketing,” by Brad Friedman
“The Small Business Owner's Guide To Inbound Marketing,” by Brad Friedman
Be sure to sign up for the Brad Bot at TheBradBot.com To get reminders when I go live on Facebook and to receive freebies and other content from The Friedman Group, LLC.ok and to receive freebies and other content from The Friedman Group, LLC.
