by Brad Friedman |
Onalytica recently came out with their “Digital Marketing 2016 Top 100 Influencers And Brands” list and we're very proud to see Brad Friedman on it! You may recall last year when he appeared on Onalytica's “Social Media Marketing Top 100 Influencers & Brands” List.
This year's listing is special to us because the focus expanded from social media marketing to the broader topic of digital marketing. Of course, this resulted in us being mentioned a little further down the list. Nonetheless, making an appearance on the list is a tremendous honor.
The internet has drastically changed how consumers behave and how businesses market their products and services. Traditional marketing models still apply, but marketers now need a whole new set of skills, as well as up to date knowledge of digital media to create their digital marketing strategies. With 71% of businesses planning to increase their investment in digital marketing in 2016 and beyond, there has been a real surge in demand for Digital Marketers. According to Google Trends, interest in digital marketing has risen dramatically over the past 12 years:
In this ever changing landscape, with such a wide choice of online communications and analytics tools available, the role of the modern day digital marketer can include everything from copy writing, graphic design, analytics, big data science, podcast and video creation, as well as traditional marketing strategy and planing.
We're very excited to be on this list!
by Brad Friedman |
Onalytica recently named Brad Friedman, President of The Friedman Group #24 on it's list of the Top 100 Social Media Marketing Influencers.
From the post, Onalytica tells us:
We were very interested in seeing which social media marketing professionals and brands were leading the online discussion, so we analysed over 1.2M tweets matching the following query: “social media marketing” OR socialmediamarketing OR #SMM OR ((#socialmedia OR “social media”) AND (marketing OR #marketing)) and identified the top 100 most influential brands and individuals leading the discussion on Twitter… What we discovered was a very engaged community between both individuals and brands discussing best social media marketing practises.
We were very honored to be included in this list!
by Brad Friedman |
What kind of marketing are you doing to keep your customers coming back, and to attract new customers? Do you have a website? Engage on social media? Leverage email marketing?
Email marketing is a cost-effective solution that gives you the power to reach your customers in a place they visit every day-their inbox. It allows you to build relationships, loyalty, and trust by staying top of mind with your customers… and according to the Direct Marketing Association (2013), 66% of consumers have made a purchase as a result of an email marketing message!
Whether you want to run your own email marketing, or need a hand along the way, we're here as a resource to boost your success.
by Brad Friedman |
Please join us on April 30, 2015 for the Charter Communicators Network Meeting. This is an all-day event and a good portion of the afternoon will be spent with Brad Friedman hosting a workshop on email and social media marketing best practices.
Register HERE
