by Brad Friedman |
Metrics – can be like magic. Have you wondered: how can the reports and analytics of digital marketing give you the insight and key info you need to succeed? This webinar will take you step-by-step through the amazing data generated by all the key online marketing tools – and give you tips on how to use it.
You’ll learn:
- How email open- and click-through reports can help you know:
- Which of your products/services are hot, which are not, and how to test for best results
- Out of a field of everyone, who is interested in what topics – so you can focus your precious time, efforts & energy
- The calls to action/messaging that actually WORK
- Best times, days and ways to get the response you want
- How evaluating event registration and survey response patterns can help improve your next campaign by leaps and bounds
- How social media engagement and click rates can tell you the topics, type of media posts, and frequency your connections really want
- How research, setting goals, monitoring campaign results and applying lessons learned will continually improve your results!
Join us Friday March 25, 2016 from 11:00 AM to 12:00 PM
Register Now!
by Brad Friedman |
The Power of the Inbox for Nonprofits
Tips and Tricks for Successful Email Marketing
What is the first impression you give as a nonprofit when your donors and volunteers see you in their email inbox? And when they see you there, what do they do?
And when they see you there, what do they do?
This powerful seminar takes you step-by-step through the keys to effective email marketing:
- What it really is (and isn’t)
- What it can do for your business
- And the five easy steps you must take to harness the power of the inbox!
- Grow a healthy list
- Create great content
- Customize a beautiful, mobile-friendly template that matches your brand
- How to get your emails opened
- Tracking your results
From revealing why regular email doesn't work, to insider tips and techniques like automated list building tools and the design elements that work (and those that don't!), this seminar will give you the keys to the most effective marketing you can do: email marketing. Join us!
Join us Monday March 7, 2016 from 11:00 AM to 12:00 PM
Register Now!
by Brad Friedman |
The Power of the Inbox
Tips and Tricks for Successful Email Marketing
What is the first impression you give when email recipients see you in their email inbox?
And when they see you there, what do they do?
This powerful seminar takes you step-by-step through the keys to effective email marketing:
- What it really is (and isn’t)
- What it can do for your business
- And the five easy steps you must take to harness the power of the inbox!
- Grow a healthy list
- Create great content
- Customize a beautiful, mobile-friendly template that matches your brand
- How to get your emails opened
- Tracking your results
From revealing why regular email doesn't work, to insider tips and techniques like automated list building tools and the design elements that work (and those that don't!), this seminar will give you the keys to the most effective marketing you can do: email marketing. Join us!
Join us Friday March 4, 2016 from 11:00 AM to 12:00 PM
Register Now!
by Brad Friedman |
LinkedIn Best Practices For Lawyers
In spite of Rule 7.2 saying “…a lawyer may advertise services through written, recorded or electronic communication …” many many lawyers refuse to take advantage of LinkedIn, or any social media marketing. This could be because you can't have your neighbor's 18 year old kid managing your presence because he / she won't know what can and can't be said.
Whatever your excuse, you're missing out on an opportunity to take advantage of LinkedIn, where over 380 million people with an average household income of close to $100,000 are looking to connect with you. You could be networking with more than 3 million MBA graduates, 1.5 million Ivy League alumni, and more than 8 million C-level executives, presidents and VPs.
Brad Friedman, JD is a “Recovering Attorney.” He manages the LinkedIn presence of individuals and companies in regulated industries, because he has the knowledge and expertise to do so in a manner that preserves your reputation and your license.
This free session will help you save time and focus on your law practice. Join us and learn LinkedIn best practices and how you can use this social media channel to generate revenue.
Who should attend?
Lawyers, Paralegals, Legal Secretaries, Law Clerks, Law Students, Law Firm Marketing Professionals and others in the legal profession. This session is suited for beginners and experts alike. Participants should have a basic knowledge and understanding of LinkedIn and social media marketing in general.
Join us Friday November 20, 2015 from 11:00 AM to 12:00 PM
Register Now!
by Brad Friedman |
Grow Your Business With Email & Social Media
Many small businesses and organizations find themselves seeking the right strategies, tools and tactics to make their marketing efforts as effective as possible. But between Facebook and Twitter, email and mobile, deals, and whatever new social network is rolling out that month—there’s a lot to keep up with. And there are only so many hours in each day. The number of possibilities can feel overwhelming.
This webinar will help make sense of the noise. We’re going to show you how to make the most of the combination of email and social media for your business. When the webinar is done you’ll have a greater understanding of marketing basics like goals and objectives. You’ll learn what a “campaign” is and what to write about and offer in that campaign. You’ll be given some simple but powerful tips for how to get your messages opened and read, shared and socially visible. And you’ll see that there are some great tools you can use to help engage with your existing customers and supporters as well as expand your reach to new prospects.
So join us and start to build a plan that will help you grow your business by eliciting the responses you want from your customers or supporters.
Attendees of this presentation will learn:
The different types of newsletters
- What to write about in your newsletter or announcement and how to consider using images
- Subject line best practices, and when to send your newsletter
- The importance of understanding how connected email and social media are…they have to be done together.
- What types of additional tools might be useful
Join us and learn some great new strategies to help take your email and social media efforts to the next level!
Join us Friday October 30, 2015 from 11:00 AM to 12:00 PM
Register Now!
