The Detective’s Guide To Email Marketing

The Digital Slice Podcast is brought to you by The Friedman Group, LLC

Join Brad and Dan Nikas as they chat about transitioning from being a homicide detective to an email marketing guru, and the state of email marketing today.

Dan Nikas is an expert in Meta advertising and email marketing for e-commerce, known for his innovative strategies and impressive results.

Dan's journey is as compelling as his expertise. Before entering the world of e-commerce, he spent 17 years as a homicide detective, a role that honed his analytical skills and deep understanding of human behavior. This background has uniquely positioned him to excel in marketing, allowing him to connect with audiences on a profound level. Despite having no formal marketing training, Dan's transition from law enforcement to successful entrepreneurship showcases his adaptability and innovative spirit.

As the founder of GearBunch, a globally successful fitness apparel brand, Dan has demonstrated his prowess by consistently driving 20-30% of the brand’s revenue through meticulously crafted email marketing campaigns. His unique approach has earned him a spot on Meta’s Australian Business Council, where his unconventional yet highly effective methods caught the attention of industry leaders, leading him to become a global trainer for Meta.

In the realm of Meta advertising, Dan’s achievements are remarkable. His strategies, such as using Facebook Messenger for e-commerce, have consistently delivered outstanding results, even deviating from conventional practices. This innovative approach led Meta to invite him as a global trainer, where he shares his insights and teaches businesses how to optimize their advertising efforts.

In this Episode:

• Dan shares his story of transitioning from a homicide cop to a digital marketer.
• Dan says many of the skills he developed as a cop transferred well to digital marketing.
• Dan talks about the need to segment our email lists and send the right email to the right person at the right time.
• Dan discusses his strategy of using GIFs in email campaigns.
• Dan also talks about the need to take a close look at your marketing funnel and confirm it's in line with your buyer's journey.

Quotes from this Episode:
“A lot of the time I found some really unique ways or strategies to approach things that people hadn't thought of before or hadn't thought of in the context that I was using them.” – Dan Nikas
“We segment, we tag people, we talk to people about the right thing, at the right time, in the right way.” – Dan Nikas
“Calls to action always have to be above the fold. So especially look at that on a mobile, people are inherently lazy.” – Dan Nikas
“So make half a dozen emails that address every one of those same queries that come up all the time and space them out over those 29 days.” – Dan Nikas

Resources:

Dan Nikas:
LinkedIn: Dan Nikas
Facebook: Elite Brands with Dan Nikas
Instagram: Elite Brands with Dan Nikas
YouTube: Elite Brands with Dan Nikas
Website: Elite Brands

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Are you looking for an email service provider that has stood the test of time? Be sure to look at Constant Contact, the provider we use. Constant Contact

Are you looking for a CRM for your business? We suggest taking a look at a few different ones before making your decision. Be sure to look at Nimble, one of our favorite CRMs, and take advantage of a 14-day free trial.

And, here's the link to my calendar for the two slots I have open to give you a sample coaching session: Coaching Session With Brad

Brad Friedman

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Books
“Brad Friedman on Digital Marketing,” by Brad Friedman
“The Small Business Owner's Guide To Inbound Marketing,” by Brad Friedman
“100 Livestreaming & Digital Media Predictions,” by Ross Brand with a chapter by Brad Friedman

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