Don't Just Sit There! Develop A Digital Marketing Strategy

Facebook: https://www.facebook.com/thefriedmangroup

LinkedIn:

https://www.linkedin.com/company/the-friedman-group-llc

Youtube: https://www.youtube.com/friedmansocialmedia

Books
“Brad Friedman on Digital Marketing,” by Brad Friedman
“The Small Business Owner's Guide To Inbound Marketing,” by Brad Friedman

Be sure to sign up for the Brad Bot at TheBradBot.com To get reminders when I go live on Facebook and to receive freebies and other content from The Friedman Group, LLC.

Ep 017: You Need To Get Linked In

Ep 017: You Need To Get Linked In

by Brad Friedman

You Need To Get Linked In!

The Digital Slice Podcast is brought to you by The Friedman Group, LLC

Do you still believe LinkedIn serves its purpose as a professional networking platform? Since Microsoft acquired LinkedIn, there has been a lot of talk about LinkedIn’s alleged demise. There are articles every week talking about how how it could simply go away.

I contend, the opposite is happening as LinkedIn is as strong as it has ever been. It remains a venue for business owners and job seekers to engage and create a more productive workforce environment for the whole world.

In this episode of The Digital Slice Podcast, I revisit LinkedIn’s beginnings and discuss how it has remained true to its mission.

In this Episode:

The beginnings of LinkedIn in 2002 as a professional networking platform
How Reid Hoffman created a team of former colleagues and launched LinkedIn from his living room in 2003
How LinkedIn remains a professional network despite some changes in its interface
How native videos on LinkedIn doesn’t make it into a social network
How the controversial issues surrounding LinkedIn’s looming demise started in 2016 via the Microsoft acquisition
How LinkedIn’s current status in the stock market and its 562 million users indicate it remains in good standing
LinkedIn’s mission and vision and how to take advantage of it
How to build a strong and highly optimized LinkedIn profile
Starting out with a high quality, professional-looking photo
How to take advantage of the ample space provided by LinkedIn for your summary, and work experience
How to set up your LinkedIn background image, name, and headline properly
How to arrange the summary section to make you easier to find
LinkedIn groups and how to choose which ones to join and be active in

Quotes From this Episode:
“It’s often important to know where we came from in order to know where we are going.” - Brad Friedman
“Maybe LinkedIn is doing some things to make you more familiar, more comfortable using it because it looks like a social network. But it’s really not. It’s really still a professional network.” - Brad Friedman
“Everybody knows how important video is. LinkedIn also knows how important video is. So, they made it so that we could create native video on LinkedIn.” - Brad Friedman
“I would contend that LinkedIn is still where people go to build their network for business purposes whether its finding a job or selling a product or a service.” - Brad Friedman
“I’m no financial genius but it seems to me that LinkedIn is doing just fine.” - Brad Friedman
“Really, the foundation of LinkedIn is the LinkedIn profile.” - Brad Friedman
“You only have one chance to make a first impression.” - Brad Friedman
“We’re on LinkedIn because we’re professionals, we’re business owners, and we want to build our business.” - Brad Friedman
“Images are very important because they grab our attention. Not having an image also grabs our attention and makes a statement.” - Brad Friedman
“Take advantage of the summary section to tell people a little something about you: things you like, why you do what you do, what you enjoy about what it is that you do, and the kinds of people you serve.” - Brad Friedman

Resources:

Brad Friedman

Twitter:

Facebook: https://www.facebook.com/thefriedmangroup

LinkedIn:

https://www.linkedin.com/company/the-friedman-group-llc

Youtube: https://www.youtube.com/friedmansocialmedia

Books
“Brad Friedman on Digital Marketing,” by Brad Friedman
“The Small Business Owner's Guide To Inbound Marketing,” by Brad Friedman

Be sure to sign up for the Brad Bot at TheBradBot.com To get reminders when I go live on Facebook and to receive freebies and other content from The Friedman Group, LLC.

Ep 016: Use Livestreaming To Increase Your Authority, Credibility And Top-Of-Mind Awareness

Ep 016: Use Livestreaming To Increase Your Authority, Credibility And Top-Of-Mind Awareness

by Brad Friedman

Use Livestreaming To Increase Your Authority, Credibility And Top-Of-Mind Awareness

The Digital Slice Podcast is brought to you by The Friedman Group, LLC

Is going out of your way to connect with people via a livestreaming broadcast worth it? Remember, the camera will be on you the whole time and you have to talk to your audience like you are very confident and comfortable about it.

Livestreaming can be very beneficial for your business when done right. Definitely, starting out can be challenging, even a bit intimidating. You could feel frightened about committing mistakes, not knowing what to say, or how to do your introduction.

The good news is there is a way to resolve these issues, get past the barriers, and share yourself and your business with the world. Discover the exciting world of livestreaming in this Episode 016 of The Digital Slice Podcast and find out how you can leverage livestreaming to grow your business.

Jennifer Quinn, better known as JennyQ, is a livestreaming expert who is recognized internationally and has rocked Facebook Live for years. She became a pioneer in livestreaming, tackled the barriers of entry, and went on to teach professionals to succeed in the same way. She has shared with them how the livestreaming experience enhances credibility, authority, and top-of-mind awareness.

To date, Jenny has done more than 450 live interviews using various angles including on-air talent and professional big brand production. She is also a speaker, show host, live video mastery coach, and author of the book, “Leverage Livestreaming to Build Your Brand”, which debuted as Amazon’s #1 Best Seller in Podcasts and Webcasts.

In this Episode:

How JennyQ got into livestreaming in 2015 starting with Periscope
How JennyQ was introduced to Twitter in 2008 and was awed at how it connected people
How livestreaming builds credibility using the right messaging and livestream structure
The common challenge of doing the intro and outro and how to deal with it
How to start out by giving or sharing street-level information on your videos
Recommended technology and tools to use for live streaming
JennyQ’s L.A.V.S which stands for lighting, audio, video, and stability as live streaming basic essentials
The importance of your business and personal profile as it reflects your brand and credibility
How live streaming generates top-of-mind awareness
How to build trust with your audience by committing to and being consistent with a live video schedule that’s doable for you
How JennyQ’s book, Leverage Livestreaming to Build Your Brand, is helping a lot of people
How to pick the best platform for your live stream based on audience and engagement
The pros and cons to live videos versus pre-recorded or edited videos

Quotes From this Episode:
“Once they get into what they know, then they’re home free. They could talk about it all day long.” - Jennifer Quinn
“Don’t tell everything you know. Just let’s chunk it down and get three bullets about one specific topic.” - Jennifer Quinn
“We really have to work the most on the intro and the outro because that’s where people stumble the most.” - Jennifer Quinn
“The user, the viewer really just wants to know the basic information and how to implement it.” - Jennifer Quinn
“The learning curve, generally speaking, is not really comfortable ‘cause you’re stepping out of your comfort zone.” - Jennifer Quinn
“Anyone can go live at any time without anything other than their phone.” - Jennifer Quinn
“Now, the consumer is more savvy and less patient so you only have 5 to 7 seconds to demonstrate your authority and credibility.” - Jennifer Quinn
“You got to do video in one form or another.” - Jennifer Quinn
“Don’t try to livestream from everywhere when you’re starting out.” - Jennifer Quinn

Resources:

Jennifer Quinn
Twitter: @JennyQ
Facebook: @JennyQ411
LinkedIn: @JennyQ411
Instagram: @JennyQ411
Facebook Group: Go Live Community
Website:
jennyqlive.com
Book: Leverage Livestreaming to Build Your Brand

Brad Friedman

Twitter:

Facebook: https://www.facebook.com/thefriedmangroup

LinkedIn:

https://www.linkedin.com/company/the-friedman-group-llc

Youtube: https://www.youtube.com/friedmansocialmedia

Books
“Brad Friedman on Digital Marketing,” by Brad Friedman
“The Small Business Owner's Guide To Inbound Marketing,” by Brad Friedman

Be sure to sign up for the Brad Bot at TheBradBot.com To get reminders when I go live on Facebook and to receive freebies and other content from The Friedman Group, LLC.

Ep 015: IGTV – The Ins And Outs

Ep 015: IGTV – The Ins And Outs

by Brad Friedman

IGTV - The Ins And Outs

The Digital Slice Podcast is brought to you by The Friedman Group, LLC

Instagram recently launched IGTV allowing users to upload short and long-form videos. Certainly, this is another tool business’ can use in different ways to grow an audience and make a real impact.

With more than a billion active Instagram users each month, IGTV is something you should not miss if you want to attract new customers and keep them engaged. The thing about IGTV is that it’s mobile-centric and the videos are vertical. IGTV videos stay permanently on your channel and can re-purposed to your other social media accounts for maximum impact.

Professor Nez is not your ordinary professor. For 28 years, he has mastered his craft - teaching and educating at the highest levels. He has practiced what he’s taught.

His passion is in inspiring and serving others as a professor, an executive career coach, digital brand coach, and life coach. He coaches and consults individuals as well as teams in companies and organizations to help them discover their identity and share their story.

Professor Nez is a professional speaker and a passionate storyteller. He is the author of 7 books about emotional intelligence, communication, and critical thinking.

A huge believer in live video streaming platforms, he is an early adopter of YouTube Live, Twitter Live, Facebook Live, Instagram Live, LinkedIn Video and now, IGTV.

In this Episode:

How to use IGTV for branding and content creation for businesses
How to leverage different video formats to increase your digital presence through Instagram’s 1 billion monthly active users
How your success on a platform is dependent on your strategy and implementation as a creator
How IGTV supports portrait mode vertical video
How you can keep your uploaded videos on your IGTV channel permanently
How to repurpose IGTV content on Facebook, Twitter, LinkedIn or on your website
How different platforms serve different audiences and should be used depending on your business needs
How to start with a video about your company for your first IGTV upload
The ideal time span for your videos
How behind the scenes and stories have more impact
How to show your vulnerability as a surefire way to engage your audience and in humanizing your brand
How to make a compelling IGTV video series
Professor Nez is re-launching Beyond the Box Academy, an online university for branding, communication, and social media marketing

Quotes From this Episode:
“IGTV, I like to call it. It’s the atomic bomb that dropped on the world of social media.” - Professor Nez
“Video is the predominant form of communication in the 21st century.” - Professor Nez
“You have to respect the platforms. These platforms that you’re creating on, the platforms that you’re communicating your message, your brand, your vision; if you don’t acclimate to the platform, you’re losing.” - Professor Nez
“Instagram’s notorious for this. I mean, they’re constantly innovating, restructuring their designs and their features.” - Professor Nez
“If you’re a business, if you are small or big, if you’re a creator and you don’t understand the power of LinkedIn, I truly feel like you’re missing out.” - Professor Nez
“I can’t think of a platform that’s doing more innovative, more beautiful things for creators, businesses big and small alike than Instagram right now.” - Professor Nez
“I think you need to start creating more vertical video content and just get used to it.” - Professor Nez
“If you don’t have anything to say, I don’t know what you’re doing in business. You gotta have something to say.” - Professor Nez
“Our vulnerability is literally our bridge to our audience.” - Professor Nez
“Tell a vivid, compelling, riveting story.” - Professor Nez
“You are only limited by your own creativity.” - Professor Nez

Resources:

Professor Nez
Twitter: @professornez
Facebook: @ProfessorNez
LinkedIn: @ProfessorNez
Websites:
professornez.com
Professor Nez Consulting
Books: Amazon Author Page

Brad Friedman

Twitter:

Facebook: https://www.facebook.com/thefriedmangroup

LinkedIn:

https://www.linkedin.com/company/the-friedman-group-llc

Youtube: https://www.youtube.com/friedmansocialmedia

Books
“Brad Friedman on Digital Marketing,” by Brad Friedman
“The Small Business Owner's Guide To Inbound Marketing,” by Brad Friedman

Be sure to sign up for the Brad Bot at TheBradBot.com To get reminders when I go live on Facebook and to receive freebies and other content from The Friedman Group, LLC.

Ep 014: The Fun Formula – How Curiosity Risk-Taking And Serendipity Can Revolutionize How You Work

Ep 014: The Fun Formula – How Curiosity Risk-Taking And Serendipity Can Revolutionize How You Work

by Brad Friedman

The Fun Formula – How Curiosity Risk-Taking And Serendipity Can Revolutionize How You Work

The Digital Slice Podcast is brought to you by The Friedman Group, LLC

What is success? Is it having a lot of money, fancy cars, and living a lavish lifestyle? Success means different things to different people. But, fulfillment is the same for everyone.

Fulfillment is being able to achieve the goals you have set for yourself based on your unique interests and circumstances. However, some people can end up in the wrong profession, job, or business because they followed what others wanted them to be.

The result is unhappiness, emptiness, and even life-threatening depression. Thankfully, there is “The Fun Formula” urging you to pursue your passions and fulfill your destiny. Realizing that when you are doing what you really want, you feel happy and satisfied. Work isn’t work anymore because you are having so much fun. In this episode of BRADS LIVE, discover “The Fun Formula” and see how it is much more than just a book.

In this Episode:

Joel’s professional and business journey from selling emergency response systems and encyclopedias in the early days
How Joel came to write his recent book, The Fun Formula: How curiosity, risk-taking, and serendipity can revolutionize the way you work
How Joel discovered after 23 years of doing business that the hustle and grind practice only lead to more failures than success
How the work you choose should be on what you’re passionate about and not just about making a living
How living a supposedly satisfying celebrity lifestyle can still result to cases of suicide and depression
How “The Fun Formula” paradigm seems to run contrary to the traditional virtue of hard work
How being yourself, engaging your curiosities, and following your own path will help you succeed more
How not to be influenced by the performance-based society that tends to dictate who you should become
How negative scripting from people around you can develop into self-defeating behaviors
Risk-taking as a critical part of “The Fun Formula”
How letting go can open more doors for you
How to “trust the process” as a third ingredient to “The Fun Formula”
How to derive your own Fun Formula through curiosity, risk-taking, and trusting the process

Quotes From this Episode:
“I learned from Zig Ziglar, you know the best. He was my mentor and to this day, the things he said, you know, stick in my mind and in my soul .” - Joel Comm
“What I realized is, the massive successes came with the least amount of effort, without the hustle and grind.” - Joel Comm
“Not just going, well how do I make a living but how do I make a life.” - Joel Comm
“Don’t be anybody else. Be an original.” - Joel Comm
“The Fun Formula isn’t a mathematical equation. It’s highly dependent upon you being you in pursuing that which matters most to you.” - Joel Comm
“I’ve learned to not care what other people think of me and what I believe is the right thing to do.” - Joel Comm
“You have to be willing to fail, and when you do, embrace it, because failure is the best teacher.” - Joel Comm
“You have to let go to move forward and to grow.” - Joel Comm
“You have to be willing to follow your own curiosity and see where it takes you.” - Joel Comm
“If you’re bringing the greatest value that you’re designed to bring, then you’re gonna have a successful work-life and you’re gonna be more fulfilled personally.” - Joel Comm

Resources:

Joel Comm
Twitter: @joelcomm
Facebook: @joelcomm
LinkedIn: Joel Comm
Podcast: The Bad Crypto Podcast
Book: The Fun Formula

Brad Friedman

Twitter:

Facebook: https://www.facebook.com/thefriedmangroup

LinkedIn:

https://www.linkedin.com/company/the-friedman-group-llc

Youtube: https://www.youtube.com/friedmansocialmedia

Books
“Brad Friedman on Digital Marketing,” by Brad Friedman
“The Small Business Owner's Guide To Inbound Marketing,” by Brad Friedman

Be sure to sign up for the Brad Bot at TheBradBot.com To get reminders when I go live on Facebook and to receive freebies and other content from The Friedman Group, LLC.

Ep 013: Separating Yourself From Your Business And How The Law Can Help

Ep 013: Separating Yourself From Your Business And How The Law Can Help

by Brad Friedman

Separating Yourself From Your Business And How The Law Can Help

The Digital Slice Podcast is brought to you by The Friedman Group, LLC

How often do you hear as a small business owner that you are your brand? Well, that could be an essential paradigm behind personal branding but when it comes to living a well-balanced life, that may not always apply.

In fact, you may need to realize how separating yourself from your business is key to your self-actualization. Because like it or not, you are a whole being and your business is just one part of you and not all of you.

So while your business is important, you have to consider creating a clear distinction between who you are and your business entity for legal as well as for reasons of self-preservation.

In this episode of BRADS LIVE, discover the beauty and power behind being able to separate yourself from your business.

Joey Vitale is the founder of Indie Law, a law firm dedicated to small business owners, especially those passionate ones in the creative space. Joey is adamant about providing his clients the protection and legal foundation they need to grow their business.

Through Indie Law, he is able to offer educational webinars, consultation sessions, flat-fee packages, as well as subscription plans. So whatever legal issue from trademarks, business formation, copyrights to contracts, Joey is able to help. Joey is also a digital savvy expert who manages a Facebook Group for Business Owners with more than 7,000 members.

In this Episode:

How Joey found his passion for working with creative small business owners
How Joey’s law firm, Indie Law has been a success in the past 2 years
Joey’s panic attack and hospitalization and how it made him realize his priorities over his business
How loving yourself more than your business is key to well-being
How to live on the lighter side of business with Joey being called the “babe-dude”
Why separating yourself from your business is important legally
Inevitable business risks and fears and how to protect yourself
LLCs, contracts, team agreements, and other forms of protective separation layers
How a contract can become a foundation for your ideal business and client experience
The pros and cons between single proprietorship, LLCs, and corporations
How to choose the right type of business entity for tax purposes
The perfect timing for using legal protection for your business
How trademarks are to be used at a certain success level
How contracts are top priority when starting out a business
How a contract should be a dynamic document that’s adaptive to change and constant improvement
How to best choose the attorney for your needs based on pricing, reviews, personality fit, team support, and customer service
How having a team behind you for continuity of work for clients is a crucial part of separating yourself from your business
Joey’s Smile Bigger 12-week course on business lessons learned the way

Quotes From this Episode:
“When you start a business that you love, it’s so easy to be in business mode all day.” - Joey Vitale
“Everybody should have a therapist, especially business owners.” - Joey Vitale
“This really is kind of the why behind Indie Law. We want to give as much peace of mind as we can on those foundational, legal pieces of your business puzzle.” - Joey Vitale
“In order for you to love yourself more than you love your business, there has to be a separation between you and your business.” - Joey Vitale
“Really, what we’re afraid of are things that haven’t happened yet.” - Joey Vitale
“The real point of a contract is to make sure that everybody involved is on the same page because yes, you wanna avoid a worst-case scenario but you’re all also really excited about this potential best case scenario.” - Joey Vitale
“I update my contract several times a year, every time a hard lesson’s learned or there’s a procedural change.” - Joey Vitale
“What I’m wanting for people is, I’m wanting them to smile bigger in business. I’m wanting them to smile bigger as a person.” - Joey Vitale

Resources:

Joey Vitale
Twitter: @joeycvitale
Instagram: @joeycvitale
Facebook: @IndieLawFirm
Website: Indie Law

Brad Friedman

Twitter:

Facebook: https://www.facebook.com/thefriedmangroup

LinkedIn:

https://www.linkedin.com/company/the-friedman-group-llc

Youtube: https://www.youtube.com/friedmansocialmedia