Snapchat may seem like an unlikely social media network for your business to become active on. And, it might be. But there are a lot of very good reasons Snapchat deserves a look under the hood.
In today’s fast-paced digital world where smartphones reign, it’s no surprise digital marketing is on the rise. Most people think of Facebook, Twitter, or Instagram when they think about digital marketing via an app, but those aren’t the only apps great for your business. Your business can thrive on another platform, one that was initially dismissed as a fad when it first released in 2011. Over time, however, it became clear Snapchat is here to stay.
Not only has Snapchat grown tremendously in popularity, becoming more popular with younger audiences than Facebook and boasting over 150 million active daily users, Snapchat can also be good for business. However, many businesses don’t consider it when they think about marketing on social media networks. Which is a shame, because it’s really a tremendous tool to promote your professional services. Below is a list of ways to use Snapchat to promote your business.
Go Behind The Scenes
When customers or clients walk into law offices, doctor offices, or banks they only see one side of the business. They interact, but not in a personal way. They receive a service, reap the rewards of that service, and then they leave. While that used to be enough, it’s not anymore. People want to feel like they truly know your business and the people who are involved in it. They want a more personal look at who you are and how your business operates.
A great way to create a connection that will draw in more clients, customers, or patients is to share a picture or video that gives your followers a peek behind the curtain. Show a picture of your staff during a meeting while they work on a new project, or share a short video giving them a quick glimpse into life inside the office. Give your audience an unpolished look into who you are when they’re not around. This will help you stand out from competitors and form a connection with your audience, even if it’s just through a video or picture. After all, a picture is worth a thousand words.
Promote
You might offer a discount on your services for new clients, or offer specials for current clients who refer someone to you, but not everyone knows about these offers. People who visit your website or call for information don’t always browse the entire site or ask a bunch of questions. So, they might get the basic information about you, but they don’t see the added perks you offer.
A great way to draw attention to your offers is by using Snapchat. You can take a picture or post a quick video to get the word out. You can also create other offers and have some fun with you followers in the process by getting them involved. Offer coupons to anyone who posts a picture to Snapchat while in your office. They snap a picture and you send them a coupon straight to their phone. It’s a great way to promote your business and create a fun atmosphere where people want to be a part of the excitement.
Get Real
Don’t be afraid to be open and honest. Is there an issue in the world you want to weigh in on? Do it, and use Snapchat to get attention. Let’s say you’re a doctor and you want people to take better care of their bodies. Why not use Snapchat to share a video and get people thinking and talking about ways to improve health and incorporate healthy eating and exercise into their daily lives? Maybe you see a lot of eating disorders and want to increase awareness and get people talking about self-esteem issues plaguing our society. It’s a powerful tool. Pictures and videos can send a very powerful message, and on Snapchat you have an attentive audience.
Setting up a Snapchat account is easy and will benefit you in many ways for years to come. If you need guidance during the setup process check out this step-by-step guide from Social Media Examiner. For more information regarding Snapchat and ways your business can use it, please contact us. We’re always happy to help.
