For any attorney or law firm wanting to have a presence on social media, Twitter is a good option. In a way, Twitter is the most convenient of all social media platforms because you don't have to write too much at a time.
As long as you can give your audience some information within the 280 character limit, you've produced a tweet. So even if you're not a writer and you don't have much time, you can still tweet, either yourself or by hiring a social media marketing company.
For lawyers, Twitter can be a great way to engage with potential clients, current clients, past clients, and business associates. Twitter can provide a platform for expressing your opinion on legal matters starting conversations with people which could lead to more business, and helping you to get the name of your law firm out there.
Twitter Strategies For Lawyers
For any attorney or law firm that wants to have a presence on social media, Twitter is a good option. In a way, Twitter is the most convenient of all social media platforms because you don't have to write too much at a time. As long as you can give your audience some information within the 280 character limit of Twitter, you've produced a tweet. So even if you're not a writer and you don't have much time, you can still tweet, either yourself or by hiring a social media marketing company.
For lawyers, Twitter can be a great way to engage with potential clients, current clients, past clients, and business associates. Twitter can provide a platform for expressing your opinion on legal matters starting conversations with people which could lead to more business, and helping you to get the name of your law firm out there.
Best Practices on Twitter for Lawyers
Here are some best practices for lawyers and law firms who use Twitter as part of their social media marketing strategy:
- tweet as often as possible
- keep your tweets simple
- avoid legal jargon
- if people respond to your tweets, keep the conversation going
- maintain a consistent tone in your tweets
When we manage social media accounts for our clients, we begin by identifying their goals and settling on a tone (e.g. professional, casual, conversational, cutting-edge).
Top Twitter Strategies for Lawyers
Keep your Twitter strategy in line with your firm's business strategy. Make sure that your tweets align with your brand strategy and marketing messaging.
For example, if you want to come across as a reliable, dependable law firm that people can count on then send this message out through your tweets. On the other hand, if you want to come across as an aggressive firm that will do its best to fight clients’ rights, then you can use Twitter to do this, too.
How to Get Followers on Twitter
The best way to get followers on Twitter is to tweet often, at least twice a day, if possible. And if people are tweeting back, don't make them wait. Respond as soon as you can. If people follow you on Twitter, start following them too. Another way to get followers on Twitter is to get engaged with the debates that are going on.
How To Decide Who To Follow On Twitter
Look around on Twitter to see if there are any interesting people in your field whom you'd like to follow. If the lawyers you work with or business associates are on Twitter, look them up and follow them. You don't have to follow everyone who follows you, but reciprocity will generally help you attract and keep followers.
What To Tweet
The sky's the limit when it comes to tweeting topics. You can tweet about what's going on at your law firm. Did you hire someone new? Did you move locations? Did you start working in a different field of law? Tweet about it. You can also tweet about the cases you’re working on without giving away confidential information. If there are any hot debates in your field of law, tweet about them. On Twitter, you now have the option of adding Twitter cards with images, an overview of your content, video, and audio.
Buy Twitter Ads For Your Law Firm
If you’d like to expand your reach on Twitter, you can buy ads on Twitter. Based on your marketing goals, we can help create Twitter ads for your law firm, identify your target audience, and run your Twitter ad campaign. With Twitter, you don’t have to pay unless someone clicks on your tweet, gives it a like, retweets it, or replies to it. Much like Google AdWords and Facebook ads, Twitter ads can deliver quick results for law firms.
Tracking Your Progress Through Twitter Analytics
There is robust analytics built into Twitter’s platform, and this data can help you figure out which of your tweets were more successful and why. Twitter analytics can also help you determine who seems to be more interested in your messages on the Twitter platform. Who is following you and why? What types of interests do they have? What are you saying that's appealing to them? And how do you get more followers based on this information?
Overall, Twitter can be useful for law firms and lawyers who are looking to enrich their social media presence. Not only will Twitter help you to get your name out there, but it could also potentially help you grow your law practice.
If you’d like to learn more about how Twitter can help market your law firm, please contact us to schedule a free social media consultation.
Please note: Brad Friedman, owner of the Friedman Group, is an attorney who practiced law for sixteen years. He has helped hundreds of small business owners and lawyers develop and implement successful social media strategies and marketing.
