There are many ways in which you can market your family law firm online. You can set up a website, blog and social media pages, write informative content and choose striking images.
Not a lot of people take advantage of video marketing, but this is another form of marketing that's available to you. You can put videos on your website, blog and social media pages. You can also post them on YouTube.
Think about putting a video on your home page. The advantage of a video that starts playing immediately when the viewer comes to that page is it's eye-catching. Most people stop to view at least a few seconds of a video and might continue to watch the rest if it's relevant to them.
Ideas For Types Of Videos To Produce
When you think of marketing videos, the first thing that often comes to mind is a TV advertisement. And yes, you can definitely make a marketing video in the format of a TV advertisement. But there are also other types of videos you can make.
- You can do a little storytelling by sharing the experiences of clients who were happy with your services.
- You can also do short, informative videos dealing with different aspects of divorce and family law (avoid jargon).
- You can do short profiles of your attorneys or address the FAQs of clients you've had in the past.
- You could also choose to address any “hot topics” that are getting a lot of press in divorce and family law.
How To Produce A Good Video
A good video has to start with a good concept. The subject matter of the video has to be something your clients generally care about and want to know more about.
- Once you know what the video is about, you can move to the script. Start strong! The first 3-5 seconds of the video need to hook the viewer.
- If you can include some storytelling with various characters in the script, that's great because most people love a story. If not, you can just have one person clearly elucidating the subject matter.
- If you're doing a simple, informative video, you can just do a close up of the person who is talking. But if you're doing something more complex, then you should use a combination of long shots and close-ups.
- Having a good post-production team will also help to bring the whole video together. You'll get to choose the best shots, add voiceovers, credits, music, etc.
How To Promote Your Video
There are a number of marketing channels where you can post short videos, starting with your website, Facebook, Instagram and YouTube. Posting your videos on all these channels simultaneously can help to bring in a lot of traffic.
If you have a longer video, you can post a short clip of it on these channels and direct the viewer to your website or to YouTube to see the rest. Don't forget to include a short description of what the video is about as well. This will get people interested in the topic.
How To Take Your YouTube Channel To The Next Level
Did you know YouTube is the second-most popular website people visit in the world? It's only second to Google. And it's search engine is second only to Google. So it can be really beneficial for your company to start a YouTube Channel. Fortunately, this is very easy to do.
If you already have a Google account, you just need to go to YouTube and create a brand account. You can add artwork, such as your company logo to the brand account, add links to your channel banner and start uploading videos with short titles and descriptions.
How To Optimize Your YouTube Channel
You can also add some structure to your channel by grouping different kinds of videos together in Playlists. Create a channel trailer to introduce people to what you're trying to do with this YouTube channel. You can also add channel keywords to enable people to find your channel. Under “customize channel,” you can add a description of your YouTube channel which is about 1000 characters long.
In general, there are a number of things to make your YouTube channel interesting and informative to viewers. But eventually, it's the quality of your video marketing and the information you're giving out that will make all the difference.
For more information about video marketing for divorce and family law attorneys, call 720.248.8185 or click here to schedule a free marketing consultation.
Please note: Our marketing consulting company is in Denver, Colorado and we work with law firms (of all sizes) throughout the U.S. Brad Friedman has more than 30 years of experience in marketing and 16 years experience as a practicing attorney.
Photo by Sam McGhee on Unsplash
