Many business owners don't see the point of email marketing. They believe all of the hype that email marketing is dead so they don't want to waste their time. However, that is actually pretty far from the truth. Email is still quite powerful when it comes to growing your financial advisor business.
Here are some reasons why your financial advisor business needs to use email marketing.
It's A Favored Platform
Email is still quite popular. In fact, most people check their email at least one time a day, if not more often than that. This means there is a good chance your email will get opened and read.
Email Marketing Keeps You Top Of Mind
It is important to stay in front of your clients, and potential clients. By doing so, when they need help, you are the first person they think of asking.
However, you also have to do this without bothering them. Email is a great way to connect with them, without being too pushy. They can read your emails when they have time.
It Doesn't Take Much Time
Once you have your list (though it really is important that you continue to grow it on a regular basis) and your email set up, you can quickly send an email to hundreds or even thousands of people in a short amount of time!
It's Economical
Email is quite cost-effective. Though you don't have to spend any money on email marketing, it is easier and much more professional to use a and email service provider. They offer many features for just a few dollars, making it worth every penny spent!
Not only can you easily send professional looking emails through an email service provider, but you can also segregate your list so you are sending the right information to the right people, making people even happier!
It Can Educate
Education is key in marketing. You don't want to seem like you're pushing your services on your clients so you have to find other things to email about. Educating them on things they are struggling with is a good way to do this.
Think about subjects your clients and potential clients might be interested in. Really think about what they need help with. What topics will interest them? What is going to make them open their email?
It's Easy To Pass Along
Your customers can forward your email to friends and colleagues who may be interested in it. This is great for marketing! If your clients feel like their friends and family members may want to learn about the subject, they can easily forward it to them. They may, in turn, join your email list or even become a new client!
It Has The Highest Conversion Rates
The simple truth is conversion rates through email are much higher than ones through social media. This means people are more likely to click on your call-to-action through your emails than any posts or tweets you put on social media sites.
Though you may not want to start an email marketing campaign for your financial advisor business, it could be a big mistake. Not only is it cost-effective, but you will also probably see more action from your email than your social media marketing. Some even say you can see up to three times the conversion rates that you would see in other avenues.
Email marketing is a great way to stay in the front of the minds of clients and potential ones. They are able to open their emails when it is convenient for them, even if it is a few days later. Why wouldn't you want to reach as many people as possible?
For more information about email marketing tips for financial advisors, or to schedule your free digital marketing consultation, please call 720.248.8185, e-mail info@friedmansocialmedia.com, or click here.
Please note: The Friedman Group is an inbound marketing agency based in Denver, Colorado, and we work with professionals and business owners across the U.S. Our digital marketing services include: inbound marketing, social media marketing, email marketing, and digital marketing strategy and implementation.
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