The Friedman Group works with clients to develop a digital strategy that integrates with the rest of the clients' Marketing Plan. There is no cookie-cutter approach that we use to determine a client's needs. Every client is different and requires a specific, thoughtful plan. That being said, it may be helpful to use a checklist to help get the ideas flowing and the conversation started in a brainstorming session. To help make our point, we have created a three-step process we wish to share with you in this series. You will find links to the entire series here.
Step 1
Prior to meeting with a client to brainstorm their digital strategy, we will often ask that they do a bit of preparation to make the brainstorming session flow smoothly. Leadership within the company is often asked to draft a brief statement outlining business objectives for the company for the fiscal year we are in. We will want to know what was is in the current marketing plan and what are the performance figures. How much business is currently generated from the marketing plan in place. Clients will be asked to define the target audience of their marketing plan and to be prepared to share any competitive research performed. Clients will be asked to define the ideal customer for their service or product. Clients will need to describe their current digital presence. Do they have a website, a Twitter page, a Facebook page? Are their employees active in the LinkedIn community?
Do you have additional questions you think should be answered prior to convening a brainstorming session?
You will find links to the entire series here.
