Social Media Marketing For Small Business: Ways To Establish Trust And Credibility

social media marketing, social media, twitterSocial media marketing for small business is more important today than ever before. There isn’t anything customers look for more in a business than trust, credibility, and the ultimate in transparency. Small businesses, however, may think this approach matters more for major corporations where consumers have automatic suspicion about what goes on behind the scenes. If you’re a small business owner, you can’t assume consumers will place immediate trust in you just because you’re an independent business and they can often see and touch the owner. Continue reading

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Local SEO Services: Packaging Quality Writing In An Easy-To-Read Format

local seo servicesLocal SEO tactics are an important part of every small business’ digital marketing strategy. If you’re trying to improve your online persona and drive traffic to your website, you can do this with local SEO. You might have heard that SEO is dead. Continue reading

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Insurance Brokers And Inbound Marketing: Proving Your Expertise To Prospects

insurance brokers can take advantage of inbound marketingWe don’t often think about insurance brokers and inbound marketing. The insurance industry is just as competitive as any other industry today, if not more. Whether you’re a broker selling insurance to businesses or individuals, the competition in your industry is likely a huge concern. Generating leads and nurturing them until they are ready to commit to buying a policy from you is never an easy task when your competitors offer nearly the same thing. Continue reading

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Tips For Social Media Marketing To Millennials

Social Media Marketing to MillennialsThe future of your business could hinge on your social media marketing to millennials. The 83.1 millennials, who were born between 1982 and 2000, are now a bigger marketing target than the 75.4 million baby boomers, according to the US Census Bureau. These younger consumers represent over $200 billion in buying power per year, according to Barkley Advertising. They are the first generation to enjoy, engage and share digital advertising. If you want to develop a strategy for social media marketing to millennials, here are some tips from a study conducted by Yahoo, Tumblr, Razorfish and Digitas. Continue reading

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Why Accountants And CPA Firms Should Utilize Inbound Marketing

CPA works at computer on inbound marketingWhile traditional marketing in the form of referrals and networking remains an effective way of increasing the number of prospects looking for financial services professionals, CPA firms, and accountants are missing out on a source of lead generation. Continue reading

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See First: Did You See Facebook’s Newest Newsfeed Update?

See First Facebook's Timeline EnhancementYesterday, Facebook rolled out a rare change to the structure of its newsfeed that has both regular users and marketers excited. Beginning on July 9, 2015, the social media giant began to allow users to choose what they see first when they log in to Facebook. Continue reading

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