The Importance Of Content For Inbound Marketing And Thought Leadership

inbound marketing, content marketing, thought leadershipGiven that marketing has traditionally been outbound, one might wonder at the term inbound marketing and its current popularity. John Hall writes in this article from Forbes that “75 percent of marketers are allocating the same or an increased budget for inbound this year.”  Although inbound marketing hasn’t surpassed traditional marketing initiatives in terms of popularity, it is definitely catching up in a very short period.  One reason for this, was described back in 2013 by @bhalligan, HubSpot CEO, in a Huffington Post article, is that “people are sick of being marketed to and are quite clever at blocking it out.” Continue reading

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Create An Inbound Marketing Strategy That Breeds Trust In Your Small Business

inbound marketing planning, inbound marketing tactics, inbound marketing strategy examplesAn inbound marketing strategy sometimes gets overlooked by smaller businesses that think they need to do more outbound marketing to capture their demographics. Yet, outbound marketing still uses too much of the cheerleader sales approach for promotion purposes. Nowadays, the overly adamant sales approach reminds most people of something resembling spam. Consumers prefer a more natural approach to marketing, including more personalization. Continue reading

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Fourth Of July Inbound And Social Media Marketing Ideas: Connecting The Holiday To Your Company

4th of july social media ideas, fourth of july marketing, social media fourth of julyAs the Fourth of July fast approaches, have you thought about what kind of original inbound and social media marketing tie-ins you could do with the holiday? While it’s usually customary for companies to have sales connected to the Fourth, you probably don’t want to adhere to the usual ideas. With such rich creative canvases available now in content marketing, it opens a door to connecting the Fourth of July to your business products in ways you couldn’t do in years past. Continue reading

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Social Media Erupts After Supreme Court Ruling On Same-Sex Marriage

same-sex marriage, u.s. supreme court, marriage equality, prideSocial media erupted after yesterday’s U.S. Supreme Court ruled states could not ban same-sex marriage. Following the ruling politicians, actors, public officials and gay and straight citizens took to the Internet to voice their opinions on the historic ruling. Continue reading

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Hire An Inbound Marketing Consultant When You Have No Time to Understand Your Customers

inbound marketing consultant, target marketing, buyer demographicMore businesses hire inbound marketing consultants nowadays to, among other things, help them understand their customers. Because we’re living in an increasingly more competitive business world, taking time to fully understand what your demographic is and who you need to reach usurps time reserved for other things. The irony of this is you can’t really be competitive in your business unless you understand your customer demographics first. Continue reading

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Six Steps Toward An Effective Social Media Strategy

social media marketing, social media strategy, social media analytics, social media strategySocial media marketing is the fastest and most far-reaching brand-building and marketing tool you can use today. However, if a seemingly simple social media strategy is mishandled, it can backfire and potentially cause harm to your business’ reputation. Continue reading

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