SlideShare Can Help You Develop Thought Leadership

SlideShare, LinkedIn, Presentation, Social Media, PowerPointSlideShare is a tool users can adopt to put information in a format similar to PowerPoint. Virtually any content–from video, PowerPoint, documents and graphics–can be easily imported into it. Continue reading

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Mobile Platforms Give Us Something To Think About

Mobile Platforms, Android, iOS, Apple, GoogleAre you thinking about exchanging that new smartphone for the one you really asked Santa for? Have you done your research and decided which platform you want to be on? Continue reading

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Use A Trigger To Get Your Prospects to Take Action

Trigger, Prospect, Email Marketing, Content Creation, TipsMarketing content has one overriding purpose: to get customers to start or continue on their sales journey to the point where they engage you or purchase your product. This could happen if your content results in a click for more information, a click to make a purchase or an appointment, asking for more information or subscribing to your email newsletter or blog. Continue reading

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Tips To Help You Focus On Content Marketing In 2015

Copy, Writing, Copywriting, Social Media, Social Media Strategy, Facebook, TwitterThere are plenty of 2015 predictions circulating around the Internet this time of year. Not my forte. So I’ll toss aside the crystal ball and my trusty 8-ball and share with you what I believe are some good practices to start or continue in 2015. Continue reading

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Do You Write Quality Content Just For The SEO?

Quality Content, SEO, Social Media Marketing, Search RankingsI keep hearing about the need to write quality content to improve your search rankings and generally improve your SEO. Why wouldn’t you want to write quality content in the first place? Last month, I discussed what a good time it is to revisit your website and give it a tune up to make sure it’s optimized and working for you to help generate revenue in 2015. This month, let’s discuss optimizing your content to reflect the new realities of what good content looks like. Continue reading

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Does Facebook Want Brands To Take Their Business Elsewhere in 2015?

Facebook, Social Media Strategy, Facebook AdsIn mid-November, Facebook announced it would be “reducing overly promotional page posts in news feeds” starting in January. This seems to be just another step toward removing brands from the world’s largest social network and / or forcing them to buy more advertising. Facebook’s 20% content rule has already made it nearly impossible to boost a post or place an ad (Facebook Advertising Guidelines, Section D). My image with the words “Happy Thanksgiving” was rejected when I tried to boost that post last month. Ridiculous! Now, an arbitrary determination is going to be made by someone who thinks a brand’s post is “overly promotional.” Continue reading

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