LinkedIn Rolls Out Lead Accelerator Tool

LinkedIn, Lead Accelerator, Marketing Solutions, Multi-Channel NurturingLinkedIn’s new Lead Accelerator is a pretty sophisticated tool that performs a strategic analysis identifying your most likely leads and which outreach methods work best at a given time in the marketing cycle. Continue reading

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Twitter Trolls Beware! The Sleeping Giant May Be Rising

Dick Costolo, Twitter CEO, Troll, Social MediaThe word “Troll” is defined in the Urban Dictionary 256 times. Generally speaking, an Internet Troll is a member of an Internet forum who continually harangues and harasses others. One who posts a deliberately provocative message (generally attacking another person) with the intention of causing maximum disruption and argument.

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Get Ready For Gen Z!

Child, Pre-Teen, Technology, Gen ZA lot has been written about Millenials, those “kids” who came of age around the turn of the century. Also known as Generation Y, they are the current leaders of today’s emerging technology. Not surprisingly, they are also targets for marketers trying to get their attention about products ranging from beer to health food to cars.

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Use Testimonials To Motivate Prospective Clients

Motivate PRospective Clients, Testimonials, Peer Review, ReviewsYou can motivate prospective clients by sprinkling testimonials throughout your website that attest to your clients’ satisfaction with your work. If you don’t use this tactic, you really are missing out on one of the most important things your website can do for you. Continue reading

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Regulators Are Struggling to Keep Up with Social Media

financial advisor, financial planner, sec, regulations, regulators, social media

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Regulators realize it’s so easy to get carried away on social media. The concept of putting out an idea that can be viewed and shared by hundreds, maybe thousands, is exciting.

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It’s All About Good Solid Content

Good Solid Content, Google, Tips, Social Media MarketingWriting for the web became a marketing specialty several years ago as Google was first asserting its dominance over other search engines. Observers who closely followed the company began to piece together the algorithm riddle. Many of us who were training to write for the web found Google was the driving force to perfecting the search function. Continue reading

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