LinkedIn’s new Lead Accelerator is a pretty sophisticated tool that performs a strategic analysis identifying your most likely leads and which outreach methods work best at a given time in the marketing cycle. Continue reading
A lot has been written about Millenials, those “kids” who came of age around the turn of the century. Also known as Generation Y, they are the current leaders of today’s emerging technology. Not surprisingly, they are also targets for marketers trying to get their attention about products ranging from beer to health food to cars.
You can motivate prospective clients by sprinkling testimonials throughout your website that attest to your clients’ satisfaction with your work. If you don’t use this tactic, you really are missing out on one of the most important things your website can do for you. Continue reading