Five Mistakes Lawyers Make Online

Lawyer Mistakes, Online Mistakes, Attorney, Facebook, Twitter, Judges, LawyersIt’s no longer a shock to see lawyers, or any other professionals, advertising online. According to LexisNexis, 76% of people search online to find an attorney. Furthermore, 60% of adult internet users will need an attorney at some point in their lives. Advertising your legal services is not only acceptable, it’s the new norm. With this in mind, lawyers need to keep in mind the internet is fluid and permanent at the same time. Continue reading

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Three Inbound Marketing Ideas For Financial Services Professionals

inbound marketing, inbound marketing social media, inbound marketing finance, inbound marketing lead capture, inbound marketing contentInbound marketing is the process of advertising your financial services firm through published content in order to turn strangers into friends, and friends into promoters of your firm. Here are three inbound marketing tools that, if used consistently, can set you apart from the rest of the pack. Continue reading

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Why People Hate Google+ And Why You Should Learn to Love It!

Hate Google+, Social Media, Social Media MarketingEver since its birth in 2011, many people just plain hate Google+ or view it with outright disgust. Seen as the search giant’s attempt to muscle into the social media market, many felt that Google+ was unpolished, redundant, and obscure. But, in just a few short years, Google+ has become an important part of the social media landscape and plays an increasingly vital role in search engine optimization and social media marketing. So, while many people may hate Google+, it is time for you to learn to love it! Continue reading

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How Google Authorship Can Give Your Site an SEO Boost

google authorship, brad friedman, the fried sideGoogle Authorship. Have you ever noticed a page of search results with a picture of the author next to some of them? Were you wishing that your picture could be next to your article? If so, you are already familiar with the benefits of Google Authorship. So what is Google Authorship exactly and how can it improve my site’s SEO? Continue reading

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Rumors Of The Death Of Email Are Highly Exaggerated

email, business, tips, marketingRumors Of The Death Of Email Are Highly Exaggerated. I remember reading a couple of years ago that email was dead. People weren’t using it to communicate any longer; instead, they were on Facebook, Twitter, and texting each other. And now, of course, there are all these other services that integrate graphics and video with just a little bit of content, like SnapChat, Vine, and Instagram. Continue reading

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Has Google Hummingbird Killed SEO As We Know It?

Google Hummingbird, SEO, Search AlgorithmGoogle Hummingbird, a new search algorithm used by Google, was formally introduced last September even though Google starting using Hummingbird in August. The primary stated reason for this update is for Google to provide more relevant search results. Continue reading

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