Video Marketing For Divorce And Family Law Attorneys
There are many ways in which you can market your family law firm online. You can set up a website, blog and social media pages, write informative content and choose striking images. (more…)
Ep 052: Using Social Media To Grow Your Business During A Crisis
Ep 052: Using Social Media To Grow Your Business During A Crisis
Using Social Media To Grow Your Business During A Crisis
The Digital Slice Podcast is brought to you by The Friedman Group, LLCUsing Social Media To Grow Your Business During A Crisis
In today's episode of The Digital Slice Podcast, Brad shares a recording of a virtual presentation he gave at the Resilience 2020 Global Virtual Conference, titled Using Social Media To Grow Your Business During A Crisis.
2020 has been a year of crisis for business owners and marketers alike. Of course, we’ve been devastated by the COVID-19 Coronavirus for most of the year and, more recently, our attention has been directed to the Black Lives Matter movement.
In this Episode:
Brad advised that when a crisis occurs, pause everything and take stock in what you're currently doing and what is going on around you.
Brad suggests spending a significant amount of time listening.
Brad suggests that another key question companies must address is: Who should we communicate to?
Brad believes that a crisis may afford a business the time to take a dive deep into the company messaging.
Brad suggests that you focus in on the best channels to use to get your message out to your audience.
During a crisis Brad suggests that you focus on being there for your customer and your lead rather than selling your product or service.
Quotes from this Episode:
“Businesses need to be nimble. Be aware of what is going on in the world. And aware of how that might result in a shift in their digital marketing strategy.” - Brad Friedman
“In these circumstances, you have to ask yourself, Is my content going to be appreciated right now?” -Brad Friedman
“When crafting our marketing messages, it’s always a good idea to put ourselves in the shoes of our audience.” -Brad Friedman
“Silence would be deadly. And, saying the wrong thing could also be damaging.” -Brad Friedman
“To be honest, if you’re working with me, or if you’ve heard me speak before, you know I’m always preaching that your marketing message needs to be a message of helping along with selling.” -Brad Friedman
“There is no better time than a crisis to be “Shelping” in order to grow your business.” -Brad Friedman
Resources:
Brad Friedman
Twitter:
@BradFriedman
@FriedmanGrp
Facebook: https://www.facebook.com/thefriedmangroup
LinkedIn:
https://www.linkedin.com/in/bfriedman/
https://www.linkedin.com/company/the-friedman-group-llc
Youtube: https://www.youtube.com/friedmansocialmedia
Website: https://friedmansocialmedia.com
Books
“Brad Friedman on Digital Marketing,” by Brad Friedman
“The Small Business Owner's Guide To Inbound Marketing,” by Brad Friedman
Be sure to sign up for the Brad Bot at TheBradBot.com To get reminders when I go live on Facebook and to receive freebies and other content from The Friedman Group, LLC.
Ep 051: What’s New In Camtasia 2020?
Ep 051: What's New In Camtasia 2020?
What's New In Camtasia 2020?
The Digital Slice Podcast is brought to you by The Friedman Group, LLC
Join Brad Friedman and Gord Isman as they chat about what's new in Camtasia 2020.
Gord Isman helps small businesses and entrepreneurs grow their business using online video. Gord has developed a wide variety of video skills in order to be able to help entrepreneurs, small business owners, and YouTubers achieve their video creation goals and solve their content marketing challenges.
Gord offers clients both done-for-you services and one-on-one coaching through every stage of video creation from storyboarding and scriptwriting to shooting and editing. Though Gord is proficient in using many different video editing software platforms, he is best known for his use of Camtasia and has an incredibly popular YouTube channel with close to 8,000 subscribers that is filled with Camtasia tutorials, YouTube Success Strategy Videos and more.
If you want to watch what Gord demonstrated during the podcast, here's the link: https://youtu.be/XZKNZJDsNLA
You can find Gord's full Camtasia 2020 review and demo at https://youtu.be/ZWbTDTPz_BA
Download Camtasia 2020 here: https://gordisman.com/go/camtasia
In this Episode:
- Gord talks about many of the new features in Camtasia 2020
- Gord talked about and demonstrated the new Replaceability feature.
- Gord talked about and demonstrated the new Placeholder and Templates features.
- Gord talked about and demonstrated the new Presets and Favorites.
- Gord also talked about why small businesses use Camtasia and its benefits to the small business owner who wants to take his videos to the next level.
Quotes from this Episode:
“You know, times can change when you're given a nice severance package… And I ended up settling into the world of video” – Gord Isman
“I was super excited about producing a video for this year's release of Camtasia 2020 because I think it has double to triple the amount of new features that I've seen in the last several releases.” – Gord Isman
“You're going to see that this gives you the building blocks and power, especially for people that don't have a lot of editing skill but now can have opportunity to create videos more quickly.” – Gord Isman
“Business owners need to look at at the different kinds of uses and purposes for videos and what is your need” – Gord Isman
“Camtasia is for people who want to get videos DONE and want them to look professional” – Gord Isman
Resources:
Gord Isman:
Facebook: Gord Isman
Instagram: Gord Isman
LinkedIn: Gord Isman
Website: gordisman.com
Brad Friedman
Twitter:
Facebook: https://www.facebook.com/thefriedmangroup
LinkedIn:
https://www.linkedin.com/in/bfriedman/
https://www.linkedin.com/company/the-friedman-group-llc
Youtube: https://www.youtube.com/friedmansocialmedia
Website: https://friedmansocialmedia.com
Books
“Brad Friedman on Digital Marketing,” by Brad Friedman
“The Small Business Owner's Guide To Inbound Marketing,” by Brad Friedman
Be sure to sign up for the Brad Bot at TheBradBot.com To get reminders when I go live on Facebook and to receive freebies and other content from The Friedman Group, LLC.
Ep 050: Busting The Myths, Rumors & Stories of Social Media Marketing With SCIENCE
Ep 050: Busting The Myths, Rumors & Stories of Social Media Marketing With SCIENCE
Busting The Myths, Rumors & Stories of Social Media Marketing With SCIENCE
The Digital Slice Podcast is brought to you by The Friedman Group, LLC
Scott Ayres is the Content Scientist for the Social Media Lab powered by Agorapulse. Scott conducts extensive tests and research to help social media managers and business owners get the most out of their posts, busting myths along the way with SCIENCE!
In today’s Digital Slice Podcast we’re doing just that! We're busting the myths, rumors and stories of social media marketing with SCIENCE!
In this Episode:
- Scott talks about a recent science project Where he compared Facebook mobile ads to desktop ads.
- Scott talked about a science project where his hypothesis was wrong.
- We experienced a bell ringing in the school Scott was in to let him know class was over.
- We talked about the benefits of using Agorapulse and Scott provided listeners with a code for a free month.
Quotes from this Episode:
“I was curious to see if mobile ads performed better because there are so many more people on mobile.” – Scott Ayres
“Anytime we do any of our experiments I try to form a hypothesis beforehand, based on what I’m reading.” – Scott Ayres
“I love Facebook Ads Manager for the Split Testing!” – Scott Ayres
“I have a special link for you. I didn’t even tell Brad this. You can go to agorapulse.com/lab and sign up for a free trial. And there’s a coupon code on there actually. You can get your first paid month for free, whenever you do sign up to pay.” – Scott Ayres
“You know what’s funny? I’m in a school building right now and the bell just rang. So, class is over” – Scott Ayres
Resources:
Scott Ayres
Website: Social Media Lab
Website: Agorapulse
Facebook: Social Media Lab
LinkedIn: Scott Ayres
Twitter: Social Media Lab
Twitter: Scott Ayres
Instagram: Scott Ayres
Instagram: Social Media Lab
Brad Friedman
Twitter:
Facebook: https://www.facebook.com/thefriedmangroup
LinkedIn:
https://www.linkedin.com/in/bfriedman/
https://www.linkedin.com/company/the-friedman-group-llc
Youtube: https://www.youtube.com/friedmansocialmedia
Website: https://friedmansocialmedia.com
Books
“Brad Friedman on Digital Marketing,” by Brad Friedman
“The Small Business Owner's Guide To Inbound Marketing,” by Brad Friedman
Be sure to sign up for the Brad Bot at TheBradBot.com To get reminders when I go live on Facebook and to receive freebies and other content from The Friedman Group, LLC.
5 Video Conferencing Strategies To Keep In Mind While You Work At Home
In these challenging times, many people are practicing physical distancing which is helping to prevent the spread of Coronavirus. At the same time, it's necessary to keep our businesses going in some way or the other. (more…)
