Let's Talk Legal Tech

Facebook: https://www.facebook.com/thefriedmangroup

LinkedIn:

https://www.linkedin.com/company/the-friedman-group-llc

Youtube: https://www.youtube.com/friedmansocialmedia

Books
“Brad Friedman on Digital Marketing,” by Brad Friedman
“The Small Business Owner's Guide To Inbound Marketing,” by Brad Friedman

Be sure to sign up for the Brad Bot at TheBradBot.com To get reminders when I go live on Facebook and to receive freebies and other content from The Friedman Group, LLC.

Ep 035: Community Building and Engagement – The What, Why and How

by Brad Friedman | The Digital Slice

Ep 035: Community Building and Engagement – The What, Why and How

by Brad Friedman

Community Building and Engagement - The What, Why and How

The Digital Slice Podcast is brought to you by The Friedman Group, LLC

To grow your business, you have to build a community of engaged supporters. People who will Like, Share and Comment on your content. People who will leave 5-Star Reviews. Facebook Groups could be the best place to do that right now.

Rob Balasabas is the Social Media & Community Manager at Thinkific, a platform where you can host and market your online courses. Rob manages Thinkific’s daily message curation on social media. Rob engages with Thinkific’s private Facebook online community which comprises more than 14,000 course creators online. In this Episode, Brad and Rob talks about developing and managing you online communities. Rob is also into livestream video creation, social media marketing, and video and content strategy. He mostly speaks about these same topics on webinars, podcasts, and live streams. When he is offline, he enjoys a good taco and lots of coffee.

In this Episode:

How to get started with building a community
How to make people in your community stay engaged
How content is a driver for engagement in your community
How the community can be an extension of your email list
How the value of your content should make it interesting for your audience
The value of live video versus a static post in a community
How long it will take before your community takes off
How you have to be clear about your goal in building the community for the benefit of your audience and not for self-promotion
How engaging in other groups help attract members to your community organically
How to promote your group in other places, channels, platforms online
How questions, timely replies, and conversations is key to engagement
What questions to ask for those wanting to join your group

Quotes from this Episode:
“The nice thing is that everyone helps each other. There’s no egos or anything like that. So it’s a great community.” - Rob Balasabas
“It just grows organically at this point. People are discovering us – it’s on our website, it’s on our on-boarding email.” - Rob Balasabas
“Online community, I’m thinking Facebook. Facebook is the king – Facebook groups.” - Rob Balasabas
“It’s really important to understand what they are looking to get out of your community so that you can then create content and engage with them in a way that brings value for them to be part of that community.” - Rob Balasabas
“We give space for people to share their wins so that we can celebrate that as a community.” - Rob Balasabas
“The more niche you are, then the more successful you are when it comes to groups.” - Rob Balasabas
“I think live videos are really good for community because it just gives access to the people behind the scenes.” - Rob Balasabas
“Getting the conversations started, that’s the really biggest key.” - Rob Balasabas

Resources:

Rob's web and social links
Website: https://socialclub.thinkific.com
Instagram: @RobBalasabas
LinkedIn: @RobBalasabas
Twitter: @Rob_Balasabas
YouTube: Social Media Club

Thinkific's web and social links
Website: https://thinkific.com
Instagram: @Thinkific
LinkedIn: https://www.linkedin.com/company/thinkific”
YouTube: Thinkific
Twitter: @thinkific

Linktree: Linktree
Quora: Quora

Brad Friedman

Twitter:

Facebook: https://www.facebook.com/thefriedmangroup

LinkedIn:

https://www.linkedin.com/company/the-friedman-group-llc

Youtube: https://www.youtube.com/friedmansocialmedia

Books
“Brad Friedman on Digital Marketing,” by Brad Friedman
“The Small Business Owner's Guide To Inbound Marketing,” by Brad Friedman

Be sure to sign up for the Brad Bot at TheBradBot.com To get reminders when I go live on Facebook and to receive freebies and other content from The Friedman Group, LLC.

Ep 034: Millionaire Marketing On A Shoestring Budget

by Brad Friedman | The Digital Slice

Ep 034: Millionaire Marketing On A Shoestring Budget

by Brad Friedman

Millionaire Marketing On A Shoestring Budget

The Digital Slice Podcast is brought to you by The Friedman Group, LLC

In today's world, business owners understand how important marketing is to the success of their business. Unfortunately, in many cases, marketing gets pushed to the side because of the expense.

Debra Jason is an author, speaker, copywriter, mentor and marketing consultant. She wrote the best-selling book, “Millionaire Marketing on a Shoestring Budget.” And, that's exactly what we're talking about in this podcast.

In this Episode:

Know the difference between Marketing and Sales
Learn where to start your marketing strategy
What are some of the best, inexpensive marketing tactics?
What do you need to know about Networking?

Quotes from this Episode:
“Marketing is about building and nurturing relationships. It's about connecting to people.” – Debra Jason
“KLT Factor: People do business with companies they know, like, and trust.” – Debra Jason
“Marketing is like you're going in there not with a pitch - you're going in there adding VALUE.” – Debra Jason
“Mostly, people want to talk to everybody, but talking to everybody is like talking to no one. Learn how to focus yourself on 1 or 2 communities within your target market.” – Debra Jason
“Don't just join an organization. Get involved. You may join a committee, or serve on the board of directors - because that is where you build relationships and build the KLT factor.” – Debra Jason
“Guesting on a podcast is not just ‘guesting' there and speaking a lot. It's about giving VALUE to the listeners of the podcast.” – Debra Jason

Resources:

Debra Jason
Facebook: Debra Jason
Twitter: @debrajason
Instagram: @debrajason
LinkedIn: @DebraJason
Website: The Write Direction

Brad Friedman

Twitter:

Facebook: https://www.facebook.com/thefriedmangroup

LinkedIn:

https://www.linkedin.com/company/the-friedman-group-llc

Youtube: https://www.youtube.com/friedmansocialmedia

Books
“Brad Friedman on Digital Marketing,” by Brad Friedman
“The Small Business Owner's Guide To Inbound Marketing,” by Brad Friedman

Be sure to sign up for the Brad Bot at TheBradBot.com To get reminders when I go live on Facebook and to receive freebies and other content from The Friedman Group, LLC.

Ep 033: Let’s Talk About Content Creation From The Graphic Design & Multi-Media Perspective

by Brad Friedman | The Digital Slice

Ep 033: Let's Talk About Content Creation From The Graphic Design & Multi-Media Perspective

by Brad Friedman

Ep: 033 Let's Talk About Content Creation From The Graphic Design & Multi-Media Perspective

The Digital Slice Podcast is brought to you by The Friedman Group, LLC

We all know content is king! It has to be of the highest quality and it has to be distributed on channels where your target audience hangs out.
Eddie Garrison is the founder of Clover Media Consulting and Digital Media Creator Academy. Eddie is an expert in graphic design and talks with Brad about the best way to create your content so it’s actually consumed by the people you are targeting.

In this Episode:

Learn how images work in social media content
Learn how text and images work together in social media content
Learn more about enhancing social media accounts
Tips on how to make your social media content stand out
Eddie also talks about diving into digital marketing world
Hear the discussion about how social media work for SMEs

Quotes from this episode:

“If the content does either one of these: educates, evokes emotion, entertains, or is emotional - you can have organic engagement.” – Eddie Garrison
“People process visuals/images faster than they can read a paragraph of text. So, if your visual content is not appealing, you wouldn't get their attention.” – Eddie Garrison
“Videos are the most diverse piece of content that you can create. It's like this, you have a podcast and you transcribe it, now you have a blogpost. You can also make a meme from whatever you're talking about in the video. From the meme, you can turn it into infographics, then turn into a slideshow.” – Eddie Garrison
“You have to know where your relevant audience is online. Now, if your target is more on Facebook users, then market and make more content on Facebook.” – Eddie Garrison
“Use some apps to your advantage for adding filters and editing images, because if your images are visually stimulating, customers will more likely go to your store rather than to your competitor.” – Eddie Garrison
“Twitter is such an under-utilized platform - but I tell you it'll be huge in 5 years so make use of it for your business!” – Eddie Garrison
“Pay attention to your audience - posting time also matters in your social media engagement.” – Eddie Garrison
“You also want to check your analytics or social media insights to know how you're doing with your posts and contents.” – Eddie Garrison

Resources:

Eddie Garrison
Facebook: Eddie Garrison
Twitter: @EddieGarrison
YouTube: Eddie Garrison YouTube
LinkedIn: @EddieGarrison
Website: Clover Media Consulting
Academy: Digital Marketing Creator Academy

Brad Friedman

Twitter:

Facebook: https://www.facebook.com/thefriedmangroup

LinkedIn:

https://www.linkedin.com/company/the-friedman-group-llc

Youtube: https://www.youtube.com/friedmansocialmedia