by Brad Friedman | Inbound Marketing
When you think of how to grow your insurance broker business what comes to mind? There are several marketing options. There's billboard advertising, word of mouth, fairs, newspaper advertising you name it. But, what about inbound marketing? Inbound marketing has taken off in the business world. Many have experienced a substantial amount of success utilizing its methods because it is customer-centric. But, as an insurance broker, how can it work for you? (more…)
![[PODCAST] Your Chatbot Marketing Strategy Is Different From Your Traditional Marketing Strategy](https://friedmansocialmedia.com/wp-content/uploads/2026/11/Episode-19_560.png)
by Brad Friedman | Chatbots, Podcast
There are many ways you can sell your product or service and different tools you can use to implement your chosen strategy. The traditional route often involves being openly assertive, pushy, and literally be able to get your messaging right in front of your audience’s eyes. Now, this may sound easy for some people but this strategy doesn't work for everyone. There's a new way of connecting to customers and clients, and Rj Redden tells us all about it in this episode of The Digital Slice Podcast. (more…)
![[PODCAST] Don’t Just Sit There! Develop A Digital Marketing Strategy](https://friedmansocialmedia.com/wp-content/uploads/2026/11/Episode-18_560.png)
by Brad Friedman | Digital Marketing, Podcast
I hope I don't need to convince you how important it is for you to create a presence online if you're running a business in today’s digital world. Your target audience, would-be clients, existing market, and potential community are online. It's logical and efficient for you to connect with them right where they are. It provides business owners like yourself a non-invasive, more welcoming, and comfortable venue to reach them and interact with them. (more…)
by Brad Friedman | General Business Advice, Inbound Marketing
If you have a small business and are looking for useful guidelines on how to attract more leads and customers, you should find as many ways as possible to leverage the power of inbound marketing. This is a powerful and cost-effective way to grow your business, get website traffic, and build authority in your industry. (more…)
![[PODCAST] You Need To Get Linked In!](https://friedmansocialmedia.com/wp-content/uploads/2026/11/Episode-17_560.jpg)
by Brad Friedman | Inbound Marketing, Social Media
LinkedIn is one of the major pillars of the social media world and has over 575 million users worldwide. Lately, it's been in the hot seat for its seeming transformation into a social network instead of a professional network. In this episode of The Digital Slice, I review the reasons you need to get LinkedIn. (more…)
