Everyone loves coffee. Whether you prefer it black, or with plenty of cream and sugar, there's just something about it that draws you in. The smell, the comforting warmth, and how it seems to accessorize any meeting or conversation you have. Some places do it well, and some places do it exceptionally well, but coffee is something you can find nearly anywhere. (more…)
The Digital Slice Podcast is brought to you by The Friedman Group, LLC
The popular idiomatic expression, “Strike while the iron is hot” perfectly describes the opportunity live video offers the business world. Live video is a highly-effective strategy to get your business out there and is largely recognized but still relatively unexplored because not everybody can seem to just dive into it with confidence. Fortunately, with the right set of skills, some tools, and the courage to finally do it, you can create your own live videos and build a budding community around your business.
Todd Bergin is well-recognized as a live video guru. His entrepreneurial inklings started when he was only 13. Later, he found himself in the real estate business for 3 years. For about 6 years, he also practiced law and while he was at it, he got interested in guns until he had some parts manufactured, made a business out of it, did Internet e-commerce, and put up his own website. Eventually, he found his real passion was in helping other people grow their business successfully. He quit the practice of law for good and from there, became the go-to expert for everything live video.
In this Episode:
Quotes From this Episode:
“I’m passionate about creating your own course, doing something outside the box.” - Todd Bergin
“You can create this value that you can set out upon the world to the people that find you and find ways to monetize it and help people out in the meantime.” - Todd Bergin
“Using live video today is where it’s at and a lot of people aren’t participating yet. But that tide is coming.” - Todd Bergin
“Video changed everything when YouTube came around in 2006.” - Todd Bergin
“We all learn from somebody else.” - Todd Bergin
“Audio is key. You can have a black screen and if you have excellent audio people are going to go ahead and listen.” - Todd Bergin
“The live shows allow people to see you in an unpolished condition and get to know you as an individual outside of your business or your business goals and that’s a good thing.” - Todd Bergin
“I think the content is much more powerful than a newspaper ad or a radio ad.” - Todd Bergin
Resources:
Todd Bergin
Twitter: @ToddBergin
Facebook: Todd.LIVE
Website: https://www.todd.live/
Cliff Ravenscraft: http://podcastanswerman.com/
Wirecast: https://www.telestream.net/wirecast/overview.htm
Switchboard Live: https://switchboard.live/
Brad Friedman
Twitter:
Facebook: https://www.facebook.com/thefriedmangroup
LinkedIn:
https://www.linkedin.com/in/bfriedman/
https://www.linkedin.com/company/the-friedman-group-llc
Youtube: https://www.youtube.com/friedmansocialmedia
Website: https://friedmansocialmedia.com
Books
“Brad Friedman on Digital Marketing,” by Brad Friedman
“The Small Business Owner's Guide To Inbound Marketing,” by Brad Friedman
Be sure to sign up for the Brad Bot at TheBradBot.com To get reminders when I go live on Facebook and to receive freebies and other content from The Friedman Group, LLC.
The Digital Slice Podcast is brought to you by The Friedman Group, LLC
The need for live video is both undeniable and inevitable and every business owner recognizes it. However, going out there and doing it yourself for your business is also a daunting task. When you are not used to the spotlight, doing live video can be frightening. Part of the reason why it can cause fear for the newbie is the lack of knowledge as to what kind of content to feature, what equipment to use, and how to go about the process competently. Consequently, arming yourself with the right knowledge, skills, and gear can make you more confident doing live video.
Ian Anderson Gray is a multi-talented individual who is an expert in anything and everything live video. He founded Seriously Social, a social media-focused business that focuses on live video and productivity tools for businesses of all sizes.
Ian works with clients worldwide as a consultant. He is an in-demand international speaker at conferences in the US, UK, Czech Republic, Ireland, Poland, and more. At Select Performers, he is also partner and co-founder, utilizing his 10 years of experience to help people, organizations, and charities achieve online visibility and impact.
In this Episode:
Quotes From this Episode
“Whenever I talk to people about content marketing, I can really speak of the power of it because it really changed my life.” - Ian Anderson Gray
“The glitches are always going to happen.” - Ian Anderson Gray
“Fear is a good thing as long as you learn how to channel that into energy in front of the camera.” - Ian Anderson Gray
“We’ve all got content to talk about” - Ian Anderson Gray
“If you think that you don’t have anything to share, you actually do. You just need to think about it.” - Ian Anderson Gray
“There might be people who know more than you but there is no one like you, and some people need to hear that message from somebody like you.” - Ian Anderson Gray
“Try and learn from what you’re doing and then repeat that.” - Ian Anderson Gray
“Live video is just another form of content.” - Ian Anderson Gray
Resources:
Ian Anderson Gray
Twitter: https://twitter.com/iagdotme/
LinkedIn: https://www.linkedin.com/in/ianandersongray/
Facebook: https://www.facebook.com/iagdotme/
Website: https://iag.me/
For testing Internet upload speed: http://www.speedtest.net/
BeLive: https://belive.tv/
Wirecast: https://www.telestream.net/wirecast/overview.htm
OBS Studio: https://obsproject.com/
Joi Caster: https://www.joicaster.co/
UPDATE:
Joi Caster is now Switchboard https://switchboard.live/
Brad Friedman
Twitter:
Facebook: https://www.facebook.com/thefriedmangroup
LinkedIn:
https://www.linkedin.com/in/bfriedman/
https://www.linkedin.com/company/the-friedman-group-llc
Youtube: https://www.youtube.com/friedmansocialmedia
Website: https://friedmansocialmedia.com
Books
“Brad Friedman on Digital Marketing,” by Brad Friedman
“The Small Business Owner's Guide To Inbound Marketing,” by Brad Friedman
Be sure to sign up for the Brad Bot at TheBradBot.com To get reminders when I go live on Facebook and to receive freebies and other content from The Friedman Group, LLC.
The Digital Slice Podcast is brought to you by The Friedman Group, LLC
How else can social media be used to maximize its power to market a brand? The concept of social media enablement seems like a novel approach. But at Adobe, employees themselves have been empowered to build their own personal brands while playing a big and active role for Adobe as it integrates social media into every aspect of its business operations.
Apparently, customers have more trust in the average employee when they are active on social media. And, they can be a profound source of expertise for Adobe. Adobe has recognized their employees’ crucial role with clients and is actively training them to represent the brand. In this episode, Adobe’s Lauren Friedman shares how.
Lauren Friedman is foremost a writer, social marketing strategist, and head of Adobe’s Social Business Enablement. Lauren started out with a social marketing company called Context Optional before she landed at Adobe in 2011 after two acquisitions.
At first, she managed Consulting Services and then in 2013 joined the Social Business Center of Excellence. She ensures that social media is infused in every aspect of Adobe’s business and developed the Global Social Media Training Program for its employees. Lauren was recognized in 2015 as iMedia 25’s top marketing innovator and also specializes in content strategy for Fortune 100/500 brands, international business, quantitative and qualitative reporting and analytics, and social network strategy.
In this Episode:
Quotes From this Episode:
“Social enablement in and of itself is really enabling all of our employees to be active on social media, both personally and professionally on behalf of the Adobe brand.” - Lauren Friedman
“People trust people. People want to interact and hear from other people.” - Lauren Friedman
“Employee advocacy and social enablement, in general, is certainly big in the industry as people are shifting their mentalities toward how they use social media and who they want to hear from.” - Lauren Friedman
“I don’t think that trust is going back to the big companies or back to traditional advertising anytime soon.” - Lauren Friedman
“It really does have to start from the top down and you need to get buy-in from your leadership because if they don’t think that its important, then their teams won’t think that it’s important.” - Lauren Friedman
“You can’t force people to be active on social media personally or professionally.” - Lauren Friedman
Resources:
Lauren Friedman
Twitter: @Lauren_Hannah
Facebook: https://www.facebook.com/laurenhfriedman
LinkedIn: https://www.linkedin.com/in/laurenhfriedman/
Websites: http://theoffbeatreport.com/
www.forbes.com/sites/laurenfriedman/
Edelman Trust Barometer
https://www.edelman.com/trust2017/
Brad Friedman
Twitter:
Facebook: https://www.facebook.com/thefriedmangroup
LinkedIn:
https://www.linkedin.com/in/bfriedman/
https://www.linkedin.com/company/the-friedman-group-llc
Youtube: https://www.youtube.com/friedmansocialmedia
Website: https://friedmansocialmedia.com
Books
“Brad Friedman on Digital Marketing,” by Brad Friedman
“The Small Business Owner's Guide To Inbound Marketing,” by Brad Friedman
Be sure to sign up for the Brad Bot at TheBradBot.com To get reminders when I go live on Facebook and to receive freebies and other content from The Friedman Group, LLC.ok and to receive freebies and other content from The Friedman Group, LLC.
Valentine's Day has become a major holiday for businesses, with people spending millions of dollars on their significant others. Recent statistics indicate consumers spend an average of almost $140 for Valentine's Day. The scope of this holiday goes far beyond the familiar items such as jewelry, romantic dinners, flowers, and chocolates. The fact is, every business can find a way to profit from Valentine's Day. Here are 5 tips to help you accomplish this. (more…)
