by Brad Friedman | Inbound Marketing
One of the top challenges for inbound marketers is generating quality leads. Not just leads, but leads who are sufficiently knowledgeable about a company and its products that sales representatives can convert them into buying customers. The problem, as noted by Hubspot, is that marketers and salespeople don’t agree on what constitutes a “quality lead”—for example, more than 40% of salespeople report that it’s becoming more difficult to sell to the leads they receive from the marketing team: (more…)
by Brad Friedman | Inbound Marketing
We have partnered with HubSpot to bring you The State of Inbound 2017. The report takes a hard look at the challenges businesses face in 2017 both in terms of the marketing/sales priorities they set and the trends and new channels they will use. Here, we provide you with an enticing glimpse into the report. Read on for our six highlights. (more…)
by Brad Friedman | Inbound Marketing
Inbound marketing strategies have proved immensely successful. The first search engines didn’t launch until the 1990s (the first was Archie in 1990, followed rapidly by a host of others, including Yahoo in 1994, Google in 1995, Ask in 1997 and MSN in 1998). It was soon after that Brian Halligan, CEO of Hubspot, coined the phrase “inbound marketing” in 1999. (more…)
by Brad Friedman | Inbound Marketing
Inbound marketing is a technique that works no matter what field you’re engaged in. For financial services providers especially, it’s possible to increase your customer base exponentially by utilizing this method. This is because one of the things that people look for in a financial advisor is reliability. They want to find someone they can trust with their money. As a result, marketing methods which go over the top are generally suspect. Everyone knows that they can’t double or treble their money in a short period of time and they don’t trust people who promise them such things. On the other hand, they are much more likely to trust someone who doesn’t make an obvious effort to lure them in i.e., someone who practices inbound marketing. (more…)
by Brad Friedman | Inbound Marketing
Inbound marketing is by far the best way to promote your medical practice online. In a technology world where more patients are scouring the Internet seeking information about doctors, hospitals, and medical treatments, staying on trend in your digital marketing is critical. Embracing inbound naturally positions your practice in front of this audience to increase exposure and help you grow. (more…)
