Social media marketing has completely overhauled the way businesses connect and communicate with their prospects, leads and customers. Used properly, social media can help you generate leads for your business. The catch is you must learn how to attract quality leads to you business. If you are already generating leads from social media, but would like to improve the quality of your leads, these tips are for you. (more…)
Inbound marketing is still a mystery to many. Marketing strategies for both B2B and B2C companies have changed dramatically over the past decade. Marketers are increasingly understanding the benefits of inbound strategies, like search engine optimization, content marketing and leveraging social media over traditional outbound strategies, like direct mail, telemarketing and print ads. Marketing hasn’t changed because marketers woke up one morning and thought, “let’s try doing things in a different way.” (more…)
Email marketing is a marketing tool that still delivers incredible results to those who fully implement its techniques and ways. With so much emphasis on social media and other content marketing platforms, it’s easy to forget about a battle-tested, marketer-approved strategy that consistently yields favorable returns: email. (more…)
July 4th is just around the corner and there's still time to take advantage of the marketing opportunity. There's nothing more American than gearing seasonal marketing efforts to coincide with national holidays. It makes perfect sense, too. For most of us, thoughts of holidays elicit warm feelings, evoke good memories, and generate shopping opportunities for specialty items we may not buy at other times of the year. Making July 4th ads work for you in today's digital world means reaching your consumers on social media. It is not difficult. Read on and we can show you how. (more…)
Inbound marketing is a tactic you should employ to boost revenue for Father's Day. Aside from Christmas, Mother's and Father's day are two of the biggest gift giving holidays of the year. Consumers are in the mood to spend on their loved ones and are very responsive to effective inbound marketing campaigns. They will be using search engines to find gift ideas and will also be highly attuned to social media marketing. Best of all, they will be aggressive at pursuing content and will be delighted to see any innovative inbound marketing campaigns. Here are a few extremely effective ideas. (more…)
