Crafting Effective Marketing Strategies For Small Bussiness

The Digital Slice Podcast is brought to you by The Friedman Group, LLC

Join Brad Friedman and Robbin Block as they chat about all things marketing, from dimensional marketing to text messaging and everything in between.

Robbin is a Creative Marketing Strategist at Blockbeta Marketing. She brings a unique perspective to marketing niche businesses. She gets right to the point while guiding her clients through the increasingly complicated online marketing and media landscape. She’s a sought-after speaker, and the author of “Social Persuasion: Making Sense of Social Media for Small Business” and various marketing e-books. A background in economics and an MBA are the foundation for her big picture approach to small business that gets results for her clients.

In this Episode:

• Robbin talks about taking a business approach to developing marketing strategies.
• Robbin says direct mail is like a snake swallowing a mouse .
• Robbin discusses the need for your marketing tactic of choice to fit into an overall marketing strategy.
• Robbin talks about the importance of knowing everything you can about your target audience.
• Robbin also talks about the importance of measuring your marketing results.

Quotes from this Episode:
“You always have to pay attention to the other opportunities that have less competition. So, for example, direct mail.” – Robbin Block
“What do you literally bring to the table that is going to convince people that you are the one that they should buy whatever from?” – Robbin Block
“I always tell my clients who don't have big budgets to take creative risk.” – Robbin Block
“Because emotion creates memory. And then memory will get them to come back to you.” – Robbin Block
“Don't think of social media as just being the Royal Five. there are other sites that have social activities that you can participate in that get you much more juice.” – Robbin Block
“If you're really wondering about what you should do, always go back to what do I know about my customers?” - Robbin Block

Resources:

Robbin Block:
LinkedIn: Robbin Block
Facebook: Blockbeta
X: Robbin Block
Website: Blockbeta
Book: Social Persuasion: Making Sense of Social Media for Small Business

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Brad Friedman

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Books
“Brad Friedman on Digital Marketing,” by Brad Friedman
“The Small Business Owner's Guide To Inbound Marketing,” by Brad Friedman
“100 Livestreaming & Digital Media Predictions,” by Ross Brand with a chapter by Brad Friedman

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