Inbound Marketing: Enhancing Self-Esteem And Bolstering The Ego
Have you bought into the concept of inbound marketing, or do you think this is a contradiction in terms? We’re so used to the idea that marketing should be outbound, we ignore the evidence in front of our own eyes. And this evidence proves inbound marketing works a lot better than outbound, largely because of the fact inbound marketers spend less time trying to “persuade” the prospect. read more…
Lead Scoring Can Boost Your Inbound Marketing Campaigns
One of the top challenges for inbound marketers is generating quality leads. Not just leads, but leads who are sufficiently knowledgeable about a company and its products that sales representatives can convert them into buying customers. The problem, as noted by Hubspot, is that marketers and salespeople don’t agree on what constitutes a “quality lead”—for example, more than 40% of salespeople report that it’s becoming more difficult to sell to the leads they receive from the marketing team: read more…
6 Highlights From The State Of Inbound 2017
We have partnered with HubSpot to bring you The State of Inbound 2017. The report takes a hard look at the challenges businesses face in 2017 both in terms of the marketing/sales priorities they set and the trends and new channels they will use. Here, we provide you with an enticing glimpse into the report. Read on for our six highlights. read more…
5 Inbound Marketing Trends You Want To Know About
Inbound marketing strategies have proved immensely successful. The first search engines didn’t launch until the 1990s (the first was Archie in 1990, followed rapidly by a host of others, including Yahoo in 1994, Google in 1995, Ask in 1997 and MSN in 1998). It was soon after that Brian Halligan, CEO of Hubspot, coined the phrase “inbound marketing” in 1999. read more…
